Drugs I Need Explained
The Drugs I Need is a satirical animated short made by The Animation Farm and the Austin Lounge Lizards and produced by the Consumers Union.[1]
Plot
The animation parodies a regular pharmaceutical television commercial, detailing the benefits the fictional drug Progenitorivox manufactured by fictional company SquabbMerlCo whose use is not described in detail.[2] Instead, a large number of side effects are sung[3] to an upbeat musical jingle, which emphasizes that the consumer should buy Progenitorivox— even if the generic drug is half the cost— if only to be like a family on TV. The animation ends with a seemingly random disclaimer, also a parody of pharmaceutical or "drug" advertisements.
Reception
The video won the Public Affairs Council's Grassroots Innovation Award in 2006.[4]
References
- News: Schwartz . John . March 8, 2005 . May Cause Laughter . . live . June 11, 2013 . https://web.archive.org/web/20210226130440/https://www.nytimes.com/2005/03/08/science/may-cause-laughter.html . February 26, 2021 . 0362-4331.
- Barrett . Allison . September 1, 2005 . Drug companies face the music . Student BMJ . . 331 . Suppl S3 . 0509350a . 10.1136/sbmj.0509350a . 204083327 . 1756-1833.
- News: Ives . Nat . March 13, 2005 . Catching the Online Cartoon Virus . . live . https://web.archive.org/web/20210126184525/https://www.nytimes.com/2005/03/13/weekinreview/catching-the-online-cartoon-virus.html . January 26, 2021 . 0362-4331.
- Web site: Rikki . Amos . Health-linked trio win the 2006 Grassroots Innovation Awards for Political Advocacy Campaigns . Public Affairs Council . February 14, 2006 . 11 June 2013 . https://web.archive.org/web/20060214013059/http://www.pac.org/pages/staff/print/PR-GIA2006.shtml . February 14, 2006.
External links
