Drammens Is Explained

Drammens Is AS
Fate:Purchase
Successor:Nestlé
Foundation:1937
Defunct:2005
Location:Drammen, Norway
Industry:Food manufacturing
Products:Ice cream

Drammens Is is a former ice cream manufacturer based in Drammen, Norway.

Drammens Is was founded in 1937. Among the brands made by Drammens Is were Gullkrone, Kjempe-Yes, Hip, Hawaii, Mr. Yankee, Break, Luksuspinne, Kjempe-Nuggi, Sjokoladepinne, Banansplit, Twin, Kokosboller and På Minuttet.

On 4 June 1997, a car bomb exploded outside a Bandidos MC clubhouse in Drammen as a part of the Nordic Biker War. The Drammen factory was completely destroyed after a fire due to the bombing. Soon afterward the company was bought by Nestlé who took over the rights to the brands and made an agreement with Diplom-Is, a Norwegian ice cream manufacturer regarding production and distribution of Drammens Is products.[1]

After large losses in the Norwegian ice cream market, Nestlé closed down its Norwegian ice cream division in 2005. At the same time, Diplom-Is AS took over the marketing and distribution of Nestlé's international ice cream brands in Norway while the former Drammens Is brands disappeared from the marketplace.[2]

Notes and References

  1. http://www.snl.no/Drammens_Is_A%252FS Drammens Is A/S (Store norske leksikon)
  2. http://www.diplom-is.no/om-diplom-is/konserninfo1 Company Information(Diplom-Is AS)