Dr. McGillicuddy's explained

Dr. McGillicuddy's is a line of liqueurs produced in Canada and the United States by the Sazerac Company (acquired from Seagram in 1989).[1] [2] [3] It comes in various flavors including Apple Pie, Butterscotch, Cherry, Coffee, Lemon, Mentholmint, Peach, Peppermint, Raw Vanilla, Root Beer, and Wild Grape.[4] Dr. McGillicuddy's liqueurs are between 30 and 60 U.S. proof (15–30% alcohol by volume), depending on the flavor. The liqueurs are available in a range of bottle sizes 50 mL, 100 mL, 200 mL, 375 mL, 750 mL, 1 L and 1.75 L.[5]

According to the brand website, a character named Dr. Aloysius Percival McGillicuddy created the liqueur. He lived in the late 19th century as a bartender in an old western town.[6]

In 2016, Sazerac launched several Dr. McGillicuddy branded flavored whiskeys; Apple, Peach, Honey and Blackberry. They are all 60 proof.[7] The flavored whiskey are available in bottle sizes 50 mL, 750 mL and 1 L.

In 2012, the brand was among the 100 largest selling brands by revenue among brands analyzed by SymphonyIRI, and had a market growth rate exceeding 100%.[8]

The brand name has also been used by Sazerac for a New Orleans–based non-alcoholic root beer.[9] [10]

Discontinued flavors and the rebranding of Fireball

Originally, Fireball Cinnamon Whisky was labelled as "Dr. McGillicuddy's Fireball Whisky" when it was introduced by Seagram in the mid-1980s.[11] The "Dr. McGillicuddy's" was dropped from the label in 2007, to differentiate it from the rest of the "Dr. McGillicuddy's" line.[12] [13] [14]

Previously, the lineup included a Black Licorice, Black Pepper, Raspberry, and Lemon Drop liqueurs but the company web site does not currently list it as being available.[15] [16]

Notes and References

  1. Web site: Dr. McGillicuddy's Introduces New Flavors. 2015-07-29.
  2. Web site: Shooters . Sazerac Company . 2015-07-29.
  3. Web site: Dr. McGillicuddy's. Liquor.com. 2015-07-30.
  4. Web site: Dr. McGillicuddy's Products. Dr. McGillicuddy's . 2015-07-29.
  5. Web site: Spirits - Liqueurs & Cordials - Other Liqueurs - American Cordials - Liquor Barn. www.theliquorbarn.com. 2015-07-30.
  6. Web site: Dr. McGillicuddy's. The legend of the world-famous Doctor.. drmcgillicuddy.com. 2015-07-29.
  7. Web site: Dr. McGillicuddy Flavors . December 16, 2016 . Dr. McGillicuddy . December 16, 2016.
  8. Web site: High-End Spirits Continue To Drive Off-Premises Growth . January 11, 2013 . Shanken News Daily . July 30, 2015.
  9. News: Sent from a friend: Dr. McGillicuddy's Root Beer . Steve . Stenzel . May 6, 2013 . Steve's Root Beer Journal . July 29, 2015.
  10. News: Dr. McGillicuddy's Old-fashioned Root Beer . February 1, 2012 . Gourmetrootbeer.com . July 29, 2015.
  11. News: Successful Marketing: Fireball Whisky: Selling a Brand, Shot by Shot . https://web.archive.org/web/20140426092229/http://www.businessweek.com/articles/2014-04-24/fireball-whisky-gains-on-jagermeister-via-social-media-bar-sales . dead . April 26, 2014 . Devin . Leonard . April 24, 2014 . . . July 29, 2015.
  12. Web site: Fireball Cinnamon Whisky is heating up. . 2015-07-30.
  13. Web site: Dr. McGillicuddy's Introduces New Flavors. 2015-07-30.
  14. Web site: Fireball Whisky . Proof66.com . July 29, 2015 . July 28, 2015 . https://web.archive.org/web/20150728082155/http://www.proof66.com/liqueur/fireball-cinnamon-whiskey.html . dead .
  15. Web site: NV Dr. McGillicuddy's Intense Black Licorice Schnapps Liqueur, USA: where to buy. Wine Searcher. 2015-07-30.
  16. Web site: DR MCGILLICUDDY'S LEMON DROP SCHNAPPS 750ML. Liquor Barn. 2017-01-20.

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