Down in Atlanta explained

Down in Atlanta
Cover:Pharrell Williams - Down in Atlanta.png
Type:single
Artist:Pharrell Williams and Travis Scott
Album:Phriends, Vol. 1
Released:November 18. 2022
Length:2:45
Label:Columbia
Producer:Pharrell Williams
Chronology:Pharrell Williams
Prev Title:Stay with Me
Prev Year:2022
Next Title:4Eva
Next Year:2023

"Down in Atlanta" is a song produced by Pharrell Williams with vocals by American rapper Travis Scott. Written by the two, it was released as a single through Columbia Records on November 18, 2022. It also serves as Scott's first official release as a lead artist in a little over a year, following the release of the late 2021 singles "Escape Plan" and "Mafia", although he had been featured on a few songs in 2022.[1] Both artists have collaborated before when Williams contributed production to Scott's 2015 song, "Flying High", and provided guest vocals on his 2018 song, "Skeletons".[2]

Background and promotion

In late August 2022, Williams and Scott were spotted together in a recording studio.[3] The song was first teased a few weeks later and then kept on being teased, and Scott also performed a portion of it live at his "Road to Utopia" residency in Las Vegas.[4] On October 31, 2022, Williams announced that the song would be released four days later, which was however delayed by two weeks for unknown reasons.[5]

Composition and lyrics

Over funk-led production from Williams, Scott sings: "I told shawty to bring the wave / You know life's a beach / She said, 'Life's a bitch' / Let’s hit Magic City".[6] The "spooky production" includes "sly, retro synths", Scott name-drops celebrities from the city of Atlanta in the state of Georgia, while he also boasts about the expensive cars he owns.[7] Jason Lipshutz of Billboard felt that Scott "mixes zonked-out warbling with tales of luxury and fills each line with his larger-than-life persona – while the multi-hyphenate focuses on making each drum-and-synth interaction tingle the listener's senses".[8]

Credits and personnel

Charts

Chart (2022)! scope="col"
Peak
position
Australia (ARIA)[9] 68
Lithuania (AGATA)[10] 59
New Zealand Hot Singles (RMNZ)[11] 1
San Marino (SMRRTV Top 50)[12] 30

Notes and References

  1. Web site: Pharrell Williams & Travis Scott – "Down In Atlanta". Stereogum. Brodsky. Rachel. November 18, 2022. November 18, 2022.
  2. Web site: Listen to Pharrell Williams and Travis Scott's new collaboration 'Down In Atlanta'. NME. Disalvo. Tom. November 18, 2022. November 18, 2022.
  3. Web site: Travis Scott & Pharrell Link Up In The Studio As Fans Await "Utopia" Album. HotNewHipHop. Hynes. Hayley. August 28, 2022. November 18, 2022.
  4. Web site: Pharrell Taps Travis Scott for New Song "Down in Atlanta". Complex. Espinoza. Joshua. November 18, 2022. November 18, 2022.
  5. Web site: Pharrell teases new Travis Scott collaboration 'Down In Atlanta' dropping this week. NME. Wynter. Courtney. November 2, 2022. November 18, 2022.
  6. Travis Scott's Astroworld Comeback Tour Putters Along With New Pharrell Song. Rolling Stone. subscription. Paul. Larisha. November 18, 2022. November 18, 2022.
  7. Web site: Pharrell Williams & Travis Scott's Long-Awaited "Down In Atlanta" Is Here. HotNewHipHop. Aron A.. November 18, 2022. November 18, 2022.
  8. First Stream: New Music From Pharrell Williams & Travis Scott, Nicki Minaj, Maluma and More. Billboard. Lipshutz. Jason. November 18, 2022. November 18, 2022.
  9. The ARIA Report: Week Commencing 28 November 2022. The ARIA Report. Australian Recording Industry Association. 1708. 4. November 28, 2022.
  10. Web site: 2022 47-os savaitės klausomiausi (Top 100). AGATA. lt. November 25, 2022. November 25, 2022.
  11. Web site: NZ Hot Singles Chart. Recorded Music NZ. November 28, 2022. November 26, 2022.
  12. Web site: Top 50 – Radio San Marino RTV – 22/01/2023. https://web.archive.org/web/20230122124527/https://www.sanmarinortv.sm/radio/radio-san-marino/top-50-ascoltare . 2023-01-22 . it . . 22 January 2023 . 27 July 2024.