Down (Jessi song) explained

Down
Cover:Downsinglejessi.jpg
Type:single
Artist:Jessi
Length:3:01
Label:YMC Entertainment
Prev Title:Gucci
Prev Year:2017
Next Title:Who Dat B
Next Year:2019

"Down" is a single by American singer-songwriter and rapper Jessi. It was released on July 6, 2018[1] [2] by YMC Entertainment as her last release with the company,[3] and distributed by LOEN Entertainment.

Background and release

The rapper announced the single by posting several teaser videos in July,[4] [5] the first being released on July 4, 2018, on the YMC Entertainment YouTube channel.[6] The single was released on July 6, 2018,[7] [8] by YMC Entertainment, as her last release with the company following her contract expiration with the agency in October 2018,[9] the single's music video was released on the same day.[10] [11]

On the single's release day, Jessi posted scenes from the music video on her personal Instagram account and wrote that she is "Breaking Korea's societal norms" in the music video.[12] [13] The music video was Directed by Korlio (August Frogs).

Composition

The single was written by Jessi, Double K, Gray, and Danny Chung.[14] "Down" is a Hip-hop and Tropical house song.[15]

Controversy

The single caused controversy in conservative South Korea due to its music video, which was filmed at the beach and featured Jessi wearing a bikini and twerking. Replying to her critics, Jessi stated, "My new song has a tropical vibe, so I wore swimsuits often; but because it doesn't fit with the Korean standards, I received a lot of hate ... I'm okay now. I hope all women live with confidence. I believe that being able to show confidence in your body is a good thing".[16] [17]

Promotion

Live performances

To promote the single, Jessi performed in, The Show July 10, 2018,[18] Show Champion on July 11,[19] Music Bank on July 13,[20] Show! Music Core on July 14,[21] Inkigayo on July 15,[22] and Simply K-Pop on July 27.[23]

Notes and References

  1. Web site: Down. 2020-06-25. m2.melon.com. ko.
  2. 2018-07-06. Jessi's 'Down' Music Video: Watch Billboard. 2020-06-08. Billboard.
  3. Web site: October 31, 2018. Jessi's contract with YMC Entertainment comes to an end. September 11, 2020. Allkpop.
  4. Web site: '컴백' 제시, 여름을 더 뜨겁게…과감한 비키니 - 스타투데이. 2020-06-25. www.mk.co.kr. 4 July 2018 . ko.
  5. Web site: 2018-07-06. 제시(Jessi), 6일(오늘) 그레이와 첫 프로듀싱 협업 싱글 'DOWN' 공개…"실망시키지 않을게" - 김은지 기자. 2020-06-25. 톱스타뉴스. ko.
  6. Web site: [Teaser] Jessi(제시) _ Down]. YouTube.
  7. Web site: 제시X그레이, 신곡 'DOWN' 하이라이트 공개 "짧지만 강렬". 2020-06-25. news.chosun.com.
  8. Web site: 2018-07-06. 제시X그레이, 파격적 퍼포먼스 '다운' 컴백. 2020-06-25. news.jtbc.joins.com. ko.
  9. Web site: October 31, 2018. Jessi to discussing contract renewal with YMC Entertainment. September 12, 2020. www.Kpoplove.koreadaily.com.
  10. Web site: 제시(Jessi) - Down (다운) 가사/뮤비(MV)/듣기. 2020-06-25. 네이버 블로그 노래추천해 주는 뮤라프. ko.
  11. Web site: 2018-07-02. 6일 컴백 앞둔 제시 "I WON'T LET YOU DOWN". 2020-06-25. 국제신문.
  12. https://www.instagram.com/p/Bk5cGkollBd/?igshid=f5yxzp2tqowh Breaking Korea's societal norms. Your girl had to do it! ‍♀️Thank you ALL for your patience and support ❤️❤️ Available now on all platforms! Link in bio
  13. Herman. Tamar. July 6, 2018. Jessi Aims to Break South Korean Societal Norms. September 12, 2020. Billboard.
  14. Web site: 컴백 D-2 제시, 신곡 'DOWN' MV 티저 공개…'파격 섹시 디바 변신'. 2020-09-12. 네이버 블로그 톱스타뉴스. ko.
  15. Web site: Down song detail. September 12, 2020. m2.melon.com.
  16. Web site: Why Jessi's 'Down' is making waves in K-pop scene. 2020-06-08. Korea Herald.
  17. Web site: Jun. R.. July 9, 2018. Jessi Says She Was Expecting Criticism For Her Latest MV. September 11, 2020. Soompi.
  18. Web site: Jessi, Down [THE SHOW 180710]]. YouTube. The K-POP.
  19. Web site: [Show Champion] 제시 - Down (Jessi - Down) l EP.276]. YouTube. ALL THE K-POP.
  20. Web site: Jessi (제시) - Down [Music Bank COMEBACK / 2018.07.13]]. YouTube. KBS World.
  21. Web site: Comeback Stage[쇼 음악중심] Jessi - Down, 제시 - Down Show Music core 20180714]. YouTube. MBC Kpop.
  22. Web site: 《Comeback Special》 Jessi(제시) - Down @인기가요 Inkigayo 20180715. YouTube. SBS Kpop.
  23. Web site: [Simply K-Pop] Jessi(제시) _ DOWN _ Ep.322 _ 072718]. YouTube. ARIRANG K-POP.