Double iSmart explained

Double iSmart
Director:Puri Jagannadh
Producer:
Starring:
Editing:Karthika Srinivas
Music:Mani Sharma
Studio:Puri Connects
Runtime:162 minutes[1]
Country:India
Language:Telugu

Double iSmart is a 2024 Indian Telugu-language science fiction action film directed by Puri Jagannadh, who co-produced with Charmy Kaur under Puri Connects. It is the spiritual sequel to iSmart Shankar. The film stars Ram Pothineni, alongside Sanjay Dutt (in his Telugu debut), Ali, Kavya Thapar, Sayaji Shinde and Bani J.[2] [3] The music was composed by Mani Sharma, while cinematography and editing were handled by Gianni Giannelli & Shyam K. Naidu and Karthika Srinivas.

Double iSmart was theatrically released on 15 August 2024, coinciding with Indian Independence Day. The film received negative reviews from critics and eventually became a box-office bomb.[4]

Premise

Big Bull, a notorious assassin, wants to achieve immortality and decides to transfer his memories to "iSmart" Shankar, who already has another's person's memories transferred to him, thus setting the stage for the intense confrontation between Shankar and Big Bull.

Cast

Adapted from the opening credits:[5]

Production

Double iSmart was officially announced on 14 May 2023 by Ram Pothineni and Puri Jagannadh. Sanjay Dutt joined the cast as the main antagonist, making his debut in Telugu cinema.[6]

Principal photography commenced on 12 July 2023, after a grand launch in Hyderabad.[7] The first schedule wrapped on 31 July 2023, featuring an action sequence filmed in Mumbai.[8] The second schedule commenced in Thailand in August 2023. Some sequences of the film were shot in Mumbai in May 2024, following which the production faced delays due to financial constraints though later resolved.[9] [10] The climax of the film was shot in Mumbai, where a large set worth ₹8 crore was made. The principal photography was wrapped on 5 July.[11]

Soundtrack

Double iSmart
Type:Soundtrack
Artist:Mani Sharma
Released:20 August 2024
Recorded:2023–24
Genre:Feature film soundtrack
Length:20:02
Language:Telugu
Label:Aditya Music

The soundtrack album and background score for the film were composed by Mani Sharma.[12] The audio rights were acquired by Aditya Music.

The first single titled "SteppaMaar" was released on 1 July 2024.[13] The second single titled "Maar Muntha Chod Chinta" was released on 16 July 2024.[14] The third single titled "Kya Lafda" was released on 29 July 2024.[15] The fourth single titled "Big Bull" was released on 8 August 2024. The fifth single titled "Mother Song" was released on 17 August 2024.

Release

Theatrical

The film was initially set to release on 8 March 2024 (Maha Shivaratri), but was later postponed to 15 August 2024 coinciding with Independence Day.[16] [17] [18] The film received an A (adults only) certification from the Central Board of Film Certification on the account of violence and strong language.[19]

Distribution

The distribution rights of the film were acquired by Primeshow Entertainment and Mythri Movie Makers.[20] The distribution rights were acquired to Sakthi Film Factory in Tamil Nadu.

Home media

The digital streaming rights to the film were acquired by Amazon Prime Video for 33 crore.[21] The satellite rights were sold by Zee Telugu and Zee Cinemalu respectively. The film was premiered on Amazon Prime Video from 5 September 2024.[22]

Reception

BVS Prakash of Deccan Chronicle gave 2/5 stars and wrote "After a flop like Liger, noted director Puri Jagannadh returns with Double iSmart, but the sci-fi plot he has chosen is not exciting enough."[23] Sashidhar Adivi of Times Now gave 2/5 stars and wrote "Double iSmart is a tedious affair!."[24] Sowmya Rajendran of The News Minute gave 1/5 stars and wrote "Puri fries our brain with double the torture."[25] In a negative review, Neeshita Nyayapati of Hindustan Times wrote "Puri Jagannadh focuses so much on making his protagonist likeable that this time around, he forgets to focus on a coherent story."[26]

Notes and References

  1. Web site: Double Ismart . live . https://archive.today/20240905032109/https://www.ecinepramaan.gov.in/cbfc/?a=Certificate_Detail&i=100070292400000732 . 5 September 2024 . 5 September 2024 . ecinepramaan.gov.in.
  2. Web site: Puri Jagannadhs Double iSmart Shoot Begins in Mumbai with Action Sequence . . 2024-01-21 . 2023-07-14 . https://web.archive.org/web/20230714005150/https://zeenews.india.com/regional/puri-jagannadhs-double-ismart-shoot-begins-in-mumbai-with-action-sequence-2634530.html . live .
  3. News: Puri Jagannadh confirms the sequel to 'iSmart Shankar'; Title registered as 'Double iSmart' . The Times of India . 18 July 2019 . 21 January 2024 . 21 April 2023 . https://web.archive.org/web/20230421120306/https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/puri-jagannadh-confirms-the-sequel-to-ismart-shankar-title-registered-as-double-ismart/articleshow/70276252.cms . live .
  4. Web site: More trolls than collections: Double iSmart draws a meagre Rs 17 cr after 10 days! . . 31 August 2024 . 23 August 2024.
  5. Double iSmart . te . Puri Connects . 2024 . India . 5 September 2024 . Amazon Prime.
  6. Web site: Sanjay Dutt slays as fearless Big Bull in Double iSmart's first look . . 31 July 2023 . 21 January 2024 . 31 July 2023 . https://web.archive.org/web/20230731200100/https://indianexpress.com/article/entertainment/telugu/sanjay-dutt-slays-as-fearless-big-bull-in-double-ismarts-first-look-8869226/ . live .
  7. Web site: Ram Pothineni, Puri join hands again . . 10 July 2023 . 21 January 2024 . 16 July 2023 . https://web.archive.org/web/20230716152033/https://www.deccanchronicle.com/entertainment/tollywood/100723/ram-pothineni-puri-join-hands-again.html . live .
  8. News: Double iSmart: Ram Pothineni and Puri Jagannadh's film wraps first schedule in Mumbai . The Times of India . 31 July 2023 . 21 January 2024 . 21 January 2024 . https://web.archive.org/web/20240121062843/https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/double-ismart-ram-pothineni-and-puri-jagannadhs-film-wraps-first-schedule-in-mumbai/articleshow/102265027.cms?from=mdr . live .
  9. Web site: 4 May 2024 . Ram-Puri's Double iSmart Resumes In Mumbai . Gulte. 4 May 2024 .
  10. Web site: 23 April 2024 . Has Ram Pothineni halted Double Ismart's shoot due to pay issues? We clarify... . ottplay.com.
  11. News: 5 July 2024 . Ram Pothineni Starrer 'Double Ismart' Wraps Up Shoot . The Times of India.
  12. News: Mani Sharma on board Ram Pothineni - Puri Jagannadh's 'Double iSmart' . The Hindu . 25 November 2023 . 21 January 2024 . 4 December 2023 . https://web.archive.org/web/20231204160334/https://www.thehindu.com/entertainment/movies/mani-sharma-on-board-ram-pothineni-puri-jagannadhs-double-ismart/article67572746.ece . live .
  13. Web site: First single of Double iSmart to be out on this date . . 29 June 2024 .
  14. Web site: 16 July 2024 . Second Single Maar Muntha Chod Chinta From Ram Pothineni's Film Double Ismart Is Out! . Times Now. 16 July 2024 .
  15. Web site: 30 July 2024 . 'Double Ismart': Ram Pothineni & Kavya Thapar shine with electric chemistry in Kya Lafda . Deccan Herald.
  16. News: 29 November 2023 . Puri Jagannadh's 'Double iSmart' gets a release date . live . https://web.archive.org/web/20231213210132/https://www.thehindu.com/entertainment/movies/puri-jagannadhs-double-ismart-gets-a-release-date/article67586022.ece . 13 December 2023 . 21 January 2024 . The Hindu.
  17. Web site: 2024-06-15 . Puri Jagannadh's 'Double iSmart' gets a release date . en-US . The Hindu.
  18. Web site: 15 June 2024 . Ram Pothineni, Sanjay Dutt's Double iSmart release date announced; fans wonder about Allu Arjun's Pushpa 2 . Hindustan Times. 15 June 2024 .
  19. Web site: 8 August 2024 . Puri Jagannadh's 'Double iSmart' gets A-rating from censor board, check run-time . India Today. 8 August 2024 .
  20. Web site: 23 July 2024 . Primeshow Entertainment bags theatrical rights for Double iSmart . Cinema Express. 23 July 2024 .
  21. Web site: 26 July 2024. Ram Pothineni's Double iSmart locks deal with THIS OTT platform for a whopping amount?. Pinkvilla.
  22. Web site: 5 September 2024 . Ram Pothineni's Film Double iSmart Released Silently On OTT Platform . Times Now. 5 September 2024 .
  23. Web site: Double iSmart: Sci-Fi Sequel Fails to Deliver, Struggles with Outlandish Plot. B. V. S.. Prakash. 15 August 2024. www.deccanchronicle.com.
  24. Web site: Double iSmart Review: A Tedious Affair!. 15 August 2024. Times Now.
  25. Web site: Double iSmart review: Puri fries our brain with double the torture. Sowmya. Rajendran. 15 August 2024. The News Minute.
  26. Web site: 15 August 2024 . Double iSmart review: Ram Pothineni, Puri Jagannadh's film is 'double' annoying . Hindustan Times.

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