Dot (film) explained

Dot
Director:Sumo Science
Producer:Heather Wright
Starring:Tamsin Egerton
Music:Ilan Eshkeri
Studio:Aardman Animations
Wieden+Kennedy
Nokia
Runtime:2 minutes
Country:United Kingdom
Language:English

Dot is a 2010 British animated short film created by Aardman Animations. It is a spot for the Nokia N8.

Production

University of California Berkeley professor Daniel Fletcher built a portable microscope which attaches to the Nokia N8 phone, for medical purposes. Nokia asked Aardman Animations to utilise both the microscope and the phone to create a short.[1] The entire film is shot using a Nokia N8.[2]

Marketing week explains: "To create 'Dot', Aardman's in-house production technology engineer, Lew Gardiner worked alongside the Physics Department at the University of Bristol to create their own CellScope production camera. Aardman used innovative Rapid Prototyping 3D printing technology that uses a computer-generated model of an object or character and then prints it in full 3D using a plastic resin material. The entire set was no more than a metre and a half long, all elements of which were used to help sell the scale of the project to the viewer."

A making-of video was also released.

Plot

Marketing Week explains "The film features Dot, a tiny 9mm girl who wakes up in a magical, magnified world to discover her surroundings are caving in around her."

Cast

Critical reception

Forbes said "It's a great film, but what really got my attention was the making-of-video. The amount of work that went into putting together 97 seconds of animation together is staggering –and I love all the nerdy details, like how they produced the Dot models on a 3D printer."

The executive producer of Dot and head of Aardman's commercials and branded content department, Heather Wright, commented: "The Nokia job is totally unique, one of those rare instances when the idea and execution are totally inter-dependent. It's very cool, challenging and very exciting for the studio."

The short is in the 2011 issue of Guinness Book of World Records as "the world's smallest stop motion character animation."

Awards and nominations

|-| 2011| Dot| Webby Award for People's Voice Award in the Animation| [3] |-|}

Notes and References

  1. Web site: Aardman & Nokia Make "Dot," the World's Smallest Film. Forbes.
  2. Web site: Marketing Week | marketing news, opinion, trends and jobs.
  3. Web site: Aardman Animation's "Dot" Wins Webby Award. 13 June 2011.