Doorstep (company) explained

Doorstep is an online brokerage firm based in Norway.

It was established in 2000, and was meant to develop a web portal for online trade. It was a cooperation between telecommunications company Telenor and Den norske Bank. Chairman was Petter Jansen, and among the board members were Gunn Wærsted, Jon Fredrik Baksaas and Ingvild Myhre.[1] [2] The goal was to create the largest market place of its kind in Norway. However the chief executive officer Knut Oppegaard quit in March 2001 and was replaced by Ann-Kristin Hageløkken. The portal had not yet been opened.[3] The plans were then significantly altered in April 2001, as the plans for online trading were cut. It shared its fate with several dot-com companies,[4] although the company would use the .no top-level domain instead of .com.[5]

The company still exists, with the purpose of "business development". Jon Fredrik Baksaas is a member of the board, which is now chaired by Rune Bjerke.[6]

Notes and References

  1. News: Hånd i hånd om e-handel. Egede-Nissen. Heidi. 31 October 2000. Dagens Næringsliv. 11. no.
  2. News: Åpner for banktopper. Egede-Nissen. Heidi. 18 January 2001. Dagens Næringsliv. 7. no.
  3. News: Reduserte ambisjoner. 8 March 2001. Dagens Næringsliv. 28. no.
  4. News: DnB/Telenor-nettbutikk skrinlagt. 3 April 2001. Aftenposten. 44. no.
  5. News: Vital på nett med skadeforsikring. 8 December 2000. Bergens Tidende. 17. no.
  6. http://www.doorstep.no/Velkommen.html Official site