Mediaocean Explained

Mediaocean
Type:Private company
Industry:Advertising, information technology
Predecessors:MediaBank, Donovan Data Systems
Foundation:March 2012
Location City:New York City
Location Country:United States of America
Key People:Bill Wise (co-founder & CEO)[1]
Revenue:$400 million[2]
Owners:-->
Num Employees:1200 (2021)
Website:www.mediaocean.com

Mediaocean is an advertising services and software company, headquartered in New York City.[3]

As of 2020, the company employed 1200 people.[4]

History

Mediaocean was founded in 2012 through the merger of advertising technology companies Donovan Data Systems and MediaBank,[5] which the companies announced the year before.[6]

Vista Equity Partners acquired a majority stake in Mediaocean in 2015.[7] In May of that same year, Mediaocean acquired TView, a television planning system from Stone House Systems, Inc. in Chicago, and in May 2016, Mediaocean acquired ColSpace, a provider of cloud-based, collaborative media-planning software.

In September 2017, Mediaocean announced its partnership with 4C to improve cross-channel marketing.[8] In 2018, Vista Equity Partner explored a sale of Mediaocean.[9] In 2019, Mediaocean added the SpotX platform to its system and signed a contract with WideOrbit, a TV programmatic company.[10] In January 2020, Mediaocean acquired Paris-based media management software provider MBS.[11] Later that year, Mediaocean announced the acquisition of Chicago-based data science and media technology company 4C Insights.[12]

In July 2021, Mediaocean announced the acquisition of advertising server company Flashtalking.[13] The following month, Mediaocean announced that the stake in its company held by Vista Equity Partners was being acquired by CVC Capital Partners, along with TA Associates.[14] [15] [16]

Corporate affairs

Leadership

Mediaocean is managed by CEO Bill Wise as of 2020. Other executives are:[17] [18]

External links

Notes and References

  1. Web site: William Wise. Bloomberg Markets. 24 October 2014.
  2. News: Hot Ad Tech Firm Mediaocean Sees IPO in 2014, Refreshes Its Product Lineup. Alex . Konrad. 24 October 2014. Forbes. 11 December 2013.
  3. Web site: Offices. mediaocean.com. Mediaocean. 24 October 2014.
  4. Web site: ITN Holdings and Mediaocean Announce Partnership To Integrate ProVantageX for Buy-Sell Automation. PR. Jump. Broadcasting & Cable. 14 June 2018. en-us. 2020-05-08.
  5. News: Lefkofsky's ad tech firm closes merger with rival . . March 1, 2012 . March 12, 2012.
  6. News: Rival ad-tech firms to become one . . September 26, 2011 . March 12, 2012 . Emily . Steel.
  7. News: Tan. Gillian. 2015-06-29. Mediaocean to Sell Stake to Vista Equity Partners. en-US. Wall Street Journal. 2020-06-02. 0099-9660.
  8. News: Mediaocean and 4C Partner to Improve Cross-channel Marketing. 2017-10-20. en.
  9. News: Gottfried. Laura Cooper and Miriam. 2018-10-24. Vista Equity Partners Explores Sale of Mediaocean. en-US. Wall Street Journal. 2020-06-02. 0099-9660.
  10. Web site: Mediaocean Integrates SpotX Into TV Buying Platform, Extends Cross-Platform Access. www.mediapost.com. en. 2020-05-08.
  11. Web site: Mediaocean Acquires MBS to Expand European Operations. 2020-01-29. MarTech Series. en-US. 2020-04-09.
  12. Web site: Data science media startup 4C Insights is being acquired by Mediaocean. 2020-07-14. www.americaninno.com.
  13. News: Mediaocean to Buy Adtech Company Flashtalking for $500 Million. Wall Street Journal. 13 July 2021. Bruell. Alexandra.
  14. Web site: CVC and TA to partner with Mediaocean and fuel growth of global omnichannel advertising platform . GlobeNewswire . GlobeNewswire . 27 August 2023.
  15. Web site: Hercher . James . Mediaocean Switches Private Equity Owners, As It Evolves For An Internet-Delivered Age . AdExchanger . AdExchanger . 27 August 2023.
  16. Web site: Shields . Ronan . Mediaocean's M&A Merry-Go-Round Takes Another Twist . Adweek . Adweek . 27 August 2023.
  17. News: Hot Ad Tech Firm Mediaocean Sees IPO In 2014, Refreshes Its Product Lineup. Konrad. Alex. Forbes. 2017-10-20. en.
  18. Web site: Mediaocean LLC. 8 May 2020.

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