Dongfeng Yulon Explained

Dongfeng Yulon Motor Co., Ltd.
Native Name:东风裕隆汽车有限公司
Native Name Lang:zh
Type:joint venture
Defunct:2020
Fate:Bankruptcy
Successor:Luxgen
Foundation:14 December 2010
Location City:Hangzhou, Zhejiang
Location Country:China
Area Served:China
Industry:Automotive
Products:Automobiles
Owner:Dongfeng Motor Corporation (50%)
Yulon Motor (50%)
Homepage:www.dfyl-luxgen.com
Dongfeng Yulon Motor Co., Ltd.
T:東風裕隆汽車有限公司
S:东风裕隆汽车有限公司
P:Dōngfēng Yùlóng Qìchē Yǒuxiàn Gōngsī
Also Known As:Dongfeng Yulon
T2:東風裕隆
S2:东风裕隆
P2:Dōngfēng Yùlóng
Order:st

Dongfeng Yulon Motor Co., Ltd. (Dongfeng Yulon) was an automobile manufacturing company headquartered in Hangzhou, China and a 50:50 joint venture between the mainland Chinese automaker Dongfeng Motor Corporation and the Taiwanese automaker Yulon Motor. Its principal activity was the production, distribution and sale of Luxgen passenger cars in mainland China.

History

On 29 July 2010, Dongfeng Motor obtained approval from the National Development and Reform Commission of China for the establishment of a joint venture with Yulon Motor.

Dongfeng Yulon was formally established on 14 December 2010, with the two partners agreeing to invest an initial 3.4 billion yuan (US$510 million) in the venture.[1] [2]

Dongfeng Yulon began production of its first model, the Luxgen 7 SUV, on 28 July 2011.[3] Mainland China sales of the Luxgen 7 began in October 2011.[4]

Due to declining sales of the past years, Dongfeng Yulon entered bankruptcy liquidation in November 2020.

Products

Dongfeng Yulon currently produces the following vehicles:[5]

Operations

Dongfeng Yulon operates manufacturing facilities in the Linjiang Industrial Zone of Xiaoshan which have an annual production capacity of 120,000 vehicles and 120,000 engines.[2]

Sales

Dongfeng Yulon sold a total of 31,106 vehicles in 2011, the majority of which were Luxgen 7 models.[6]

A total of 31,270 Luxgen brand vehicles were sold in China in 2013, making it the 49th largest-selling car brand in the country in that year.[7]

External links

Notes and References

  1. News: Leading car makers across Taiwan Strait set up JV. 23 March 2013. China Daily. 15 December 2010.
  2. News: Cross-Straits partnership links Dongfeng and Yulon. 23 March 2013. People's Daily. 20 December 2010.
  3. News: Production gears up at Dongfeng Yulon. https://web.archive.org/web/20160304104216/http://www.chinadaily.com.cn/cndy/2011-08/01/content_13019743.htm . Han Tianyang . 2016-03-04 . China Daily. 1 August 2011.
  4. News: Dongfeng-Yulong Luxgen 7 listed & priced in China. 23 March 2013. Car News China. 5 October 2011.
  5. Web site: Dongfeng Yulon. 23 March 2013. China Auto Web.
  6. News: Separate sales for Dongfeng Yulon. 23 March 2013. China Daily. 18 February 2013.
  7. News: 2013 Passenger Vehicle Sales by Brand. 6 March 2014. China Auto Web. 15 January 2014.