Aeolus (marque) explained

Aeolus
Type:Automobile brand
Currentowner:Dongfeng Motor Group
Origin:China
Introduced:July 2009
Markets:China
South America
Algeria
Website:dfpv.com.cn

Aeolus (Dongfeng Fengshen) is an automobile brand owned by the Chinese automaker Dongfeng Passenger Vehicle Company, a division of Dongfeng Motor Group. The brand was launched in July 2009 using the Fengshen name,[1] and was later renamed to Aeolus as the English name, while the Chinese name remained the same .

Some of its products are based on those of PSA Peugeot Citroën, such as Fengshen L60, launched by Dongfeng Peugeot-Citroën in 2015.[2]

History

The Fengshen name was first used as a vehicle model name by Yunbao Automobile, a joint-venture set up by the Taiwanese Yulon Motor. During the late 1990s, Nissan of Japan was formally added as a partner in the Yunbao joint-venture which resulted in the first Fengshen, the Yunbao Fengshen 7200, a rebadged model line based on the Nissan Bluebird U13 that was launched in the Chinese market in 1998. Later in 2003, Nissan bought Yulon's share in the joint-venture which became Dongfeng-Nissan, and later the Fengshen name was chosen to become the name of the new sub-brand.[3]

The first Fengshen production model, an A-class four-door sedan called the Fengshen S30, was unveiled at the Auto Shanghai motor show in April 2009[4] and went on sale in China in July 2009.[1] In June 2010, Dongfeng began the construction of an engine plant in Hebei province for the manufacture of self-developed engines for Fengshen vehicles.[5]

The Fengshen H30, a mid-sized five-door hatchback, was officially launched in January 2011. The Fengshen H30 Cross, a compact five-door SUV, made its debut at the Auto Shanghai motor show in April 2011[6] and went on sale in China in the same month.[7] The Fengshen A60, a compact sedan based on the Nissan Sylphy, made its debut at the Auto Guangzhou motor show in November 2011[8] and went on sale in China in March 2012.[9]

In April 2012, Dongfeng announced that it would establish a multi-brand dealership network across China selling Fengshen, Dongfeng Fengxing and Zhengzhou Nissan vehicles.[10]

Fengshen vehicles went on sale outside China for the first time in August 2012, when the brand was launched in Venezuela.[11]

In August 2023, Dongfeng motor announced restructure of its subsidiary brands Aeolus (Dongfeng Fengshen), Dongfeng Nammi and Dongfeng eπ. The three brands were consolidated into one "Dongfeng" brand, which unified in marketing and production management. The three brands became sub-brands and remained using independent brands. [12]

Products

See also: List of Dongfeng vehicles.

Current model

Discontinued models

Car

SUV

Sales

Fengshen products are currently sold in China and Venezuela.

Global sales data of Aeolus(Fengshen)[15]
YearTotal
200922,000
201028,188[16]
201128,000
201260,200[17]
201380,077[18] [19]
201480,107
2015100,417
2016150,077
2017125,018
201895,641
201978,107
202070,519
2021121,570
2022190,587[20]

See also

External links

Notes and References

  1. News: Dongfeng offering own-brand sedans. 27 January 2013. China Daily. 8 February 2010.
  2. Web site: PSA Peugeot Citroën in China (a PSA Press Kit) . April 2015 . groupe-psa.com . PSA Peugeot Citroën . 9 April 2017 . https://web.archive.org/web/20160614020941/http://media.groupe-psa.com/en/download/article/node-field_download_files-459069-0 . 14 June 2016 . dead .
  3. Web site: China Car History: Yunbao YB6470. 3 April 2012 .
  4. News: Dongfeng set to roll out Fengshen S30 car. 27 January 2013. Gasgoo. 8 May 2009.
  5. News: Dongfeng Motor starts to build engine plant. 27 January 2013. Gasgoo. 27 June 2010.
  6. News: Premiere Showroom. 27 January 2013. China Daily. 22 April 2011.
  7. News: Dongfeng-Fengshen H30 Cross Listed & Priced in China. 27 January 2013. Car News China. 28 April 2011.
  8. News: Dongfeng-Fengshen A60 debuts at the Guangzhou Auto Show. 27 January 2013. Car News China. 21 November 2011.
  9. News: Dongfeng Fengshen A60 listed & priced in China. 27 January 2013. Car News China. 29 March 2012.
  10. News: Dongfeng planning to set up multi-brand dealers. 27 January 2013. Gasgoo. 6 April 2012.
  11. News: Dongfeng begins export of self-developed Fengshen. 27 January 2013. China Daily. 20 August 2012.
  12. Web site: 东风公司实施东风乘用车新能源“跃迁行动” 集团一体化管理“东风”三大产品品牌-新华网 . 2023-09-15 . www.news.cn.
  13. Web site: Pappas . Thanos . carscoops . www.carscoops.com.
  14. Web site: Dongfeng AX7 SUV. China Auto Web. 4 May 2015.
  15. Web site: 今年冲刺20万辆_懂车帝 . 2023-03-07 . www.dongchedi.com . zh-cn.
  16. Web site: 2011:东风风神在稳健中突破 . 2023-03-07 . www.chinadaily.com.cn.
  17. News: Majority of manufacturers in Chinese automobile market fail to meet sales targets for 2012. 27 January 2013. Gasgoo. 23 January 2013.
  18. News: 2013 Passenger Vehicle Sales by Brand. 4 March 2014. China Auto Web. 15 January 2014.
  19. China only.
  20. Web site: 东风公司2022年销量数据呈现"四个上升"-国务院国有资产监督管理委员会 . 2023-03-07 . wap.sasac.gov.cn.