| Doin' It | |
| Type: | single |
| Cover: | Big Boi - Doin' It.png |
| Artist: | Big Boi |
| B-Side: | Return of the Dope Boi |
| Length: | 6:13 |
| Label: | Hitco |
| Prev Title: | All Night |
| Prev Year: | 2017 |
"Doin' It" is a song by American rapper Big Boi featuring Sleepy Brown, released as a single on February 1, 2019, through L.A. Reid's label Hitco.[1] The single also features the song "Return of the Dope Boi" featuring Killer Mike and Backbone. Its release preceded Big Boi's Super Bowl LIII halftime show performance with Maroon 5 on February 3, and serves as his follow-up to 2017's Boomiverse.[2]
HotNewHipHop called the track "very hot", and said Big Boi and Sleepy Brown are a "time-tested duo" following their collaboration on 2004's "The Way You Move", from Speakerboxxx/The Love Below.[3] Consequence of Sound called "Doin' It" "intergalactic",[4] while Stereogum noted that it is "poppier" compared to "Return of the Dope Boi", which it called "harder-hitting".[5] Rolling Stone echoed a similar sentiment, calling "Doin' It" a "radio-friendly pop-rap tune, with the Outkast emcee musing about eternal love over upbeat piano chords" and "Return of the Dope Boi" a "grittier cut full of staccato flexing and punctuated tag-teamed boasts, adorned with funk guitar stabs and orchestral synth lines".[6] Spin thought "Doin' It" had "soul undertones", while "Return of the Dope Boi" featured "heavier production and a standout verse from Backbone".[7] Writing for Forbes, Chris Malone Méndez wrote that "Doin' It" could "easily pass as a Lizzo song, which raises the question of how different it could've been with a chorus provided by the R&B songstress".[8] Rap-Up also felt that "Doin' It" contains a "soulful hook from longtime collaborator Sleepy Brown and some syrupy rhymes from Big Boi".[9]
A music video was released for "Doin' It" on February 6, 2019. It features an appearance from Sherlita Patton, Big Boi's wife.[10] iHeartRadio noted that the video includes a "ton of owls, Sleepy Brown on the piano, and shots of the rapper just doin' it".[11]