Doin' It (Big Boi song) explained

Doin' It
Type:single
Cover:Big Boi - Doin' It.png
Artist:Big Boi
B-Side:Return of the Dope Boi
Length:6:13
Label:Hitco
Prev Title:All Night
Prev Year:2017

"Doin' It" is a song by American rapper Big Boi featuring Sleepy Brown, released as a single on February 1, 2019, through L.A. Reid's label Hitco.[1] The single also features the song "Return of the Dope Boi" featuring Killer Mike and Backbone. Its release preceded Big Boi's Super Bowl LIII halftime show performance with Maroon 5 on February 3, and serves as his follow-up to 2017's Boomiverse.[2]

Critical reception

HotNewHipHop called the track "very hot", and said Big Boi and Sleepy Brown are a "time-tested duo" following their collaboration on 2004's "The Way You Move", from Speakerboxxx/The Love Below.[3] Consequence of Sound called "Doin' It" "intergalactic",[4] while Stereogum noted that it is "poppier" compared to "Return of the Dope Boi", which it called "harder-hitting".[5] Rolling Stone echoed a similar sentiment, calling "Doin' It" a "radio-friendly pop-rap tune, with the Outkast emcee musing about eternal love over upbeat piano chords" and "Return of the Dope Boi" a "grittier cut full of staccato flexing and punctuated tag-teamed boasts, adorned with funk guitar stabs and orchestral synth lines".[6] Spin thought "Doin' It" had "soul undertones", while "Return of the Dope Boi" featured "heavier production and a standout verse from Backbone".[7] Writing for Forbes, Chris Malone Méndez wrote that "Doin' It" could "easily pass as a Lizzo song, which raises the question of how different it could've been with a chorus provided by the R&B songstress".[8] Rap-Up also felt that "Doin' It" contains a "soulful hook from longtime collaborator Sleepy Brown and some syrupy rhymes from Big Boi".[9]

Music video

A music video was released for "Doin' It" on February 6, 2019. It features an appearance from Sherlita Patton, Big Boi's wife.[10] iHeartRadio noted that the video includes a "ton of owls, Sleepy Brown on the piano, and shots of the rapper just doin' it".[11]

Notes and References

  1. Web site: Big Boi Drops 2 New Songs 'Doin It' & 'Return of The Dope Boi'. HipHop-N-More. Navjosh. January 31, 2019. February 1, 2019.
  2. Web site: Big Boi – Doin It / Return Of The Dope Boy. Rapwave. Fall. Kyle. January 31, 2019. February 1, 2019.
  3. Web site: Big Boi & Sleepy Brown Impress Upon A Strategy For "Doin' It" Correct. HotNewHipHop. Ch. Devin. January 31, 2019. February 1, 2019.
  4. Web site: Big Boi drops new singles 'Doin It' and 'Return of the Boi': Stream. Consequence of Sound. Roffman. Michael. February 1, 2019. February 15, 2019.
  5. Web site: Big Boi – 'Doin' It' (Feat. Sleepy Brown) & 'Return Of The Dope Boi' (Feat. Killer Mike & Backbone). Stereogum. DeVille. Chris. February 1, 2019. February 15, 2019.
  6. Hear Big Boi's Hard-Hitting New Song With Killer Mike, 'Return of the Dope Boi'. Rolling Stone. Reed. Ryan. February 1, 2019. February 15, 2019.
  7. Web site: Stream 2 New Songs From Big Boi. Spin. Arcand. Rob. February 1, 2019. February 15, 2019.
  8. Web site: Big Boi Releases Two Songs Ahead Of Super Bowl Halftime Performance. Forbes. Malone Méndez. Chris. February 1, 2019. February 15, 2019.
  9. Web site: Big Boi Drops Two New Singles. Rap-Up. January 31, 2019. February 15, 2019.
  10. Web site: Big Boi Reconnects with Sleepy Brown for New Video for 'Doin' It'. Hypebeast. Montes. Patrick. February 6, 2019. February 15, 2019.
  11. Web site: Go Behind-The-Scenes Of Big Boi's 'Doin' It' Music Video. iHeartRadio. Crawford. Lauren. February 1, 2019. February 15, 2019.