Do Not Touch Explained

Do Not Touch
Type:single
Artist:MiSaMo
Ep:Masterpiece
Language:Japanese
Studio:JYPE Studios (Seoul)
Genre:R&B
Length:3:05
Label:Warner Japan
Composer:
  • Hyuk Shin (153/Joombas)
  • Ashley Alisha (153/Joombas)
  • MRey (153/Joombas)
Lyricist:
Producer:MRey (153/Joombas)
Prev Title:Marshmallow
Prev Year:2023

"Do Not Touch" is a song recorded by MiSaMo. It was released as the lead single of their debut extended play Masterpiece. The song was pre-released for streaming and digital download on July 14, 2023.

Background

On February 9, JYP Entertainment announced that the trio would debut as MiSaMo with an extended play of seven tracks, including "Bouquet", on July 26.[1] On June 14, they revealed the tracklist and "Do Not Touch" was confirmed as the lead single. The song was pre-released digitally on July 14 with an accompanying music video.[2] [3]

Composition

"Do Not Touch" is an R&B song[4] that highlights the charm, color and maturity of the three members. Lyrically, it discusses the importance of consent in relationships, and contains the message that everyone is a noble being worthy of respect.[5] [6] Its lyrical concept is a play on the phrase "Do not touch" used as a warning against touching artwork in art galleries.[7] [8] The song is composed in the key of E♭ minor with a tempo of 150 beats per minute.[9]

Promotion

To promote the song, MiSaMo performed on TV Asahi's Music Station, on July 21.[10] [11] On August 19, the group performed "Do Not Touch" on Venue101 Presents MiSaMo Masterpiece Show, a special live broadcast of NHK's music program Venue101.[12] They also performed the song on NHK's New Year's Eve television special, Kōhaku Uta Gassen, on December 31.[13]

Credits and personnel

Charts

Chart (2023)! scope="col"
Peak
position
Japan (Japan Hot 100)[14] 58
Japan Combined Singles (Oricon)[15] 45
New Zealand Hot Singles (RMNZ)[16] 17
US World Digital Song Sales (Billboard)[17] 13

Release history

Region! scope="col"
DateFormatLabelRef
VariousJuly 14, 2023[18]

Notes and References

  1. Web site: Chin . Carmen . February 9, 2023 . TWICE's Sana, Momo and Mina drop trailer for Japanese sub-unit debut as MISAMO . June 18, 2023 . NME . en-GB.
  2. News: TWICE日本人ユニットMISAMOが名画に 「Do not touch」MVに反響「最高傑作すぎる」「日本の宝」 . July 14, 2023 . Oricon News . July 14, 2023 . ja.
  3. Web site: Ziwei . Puah . 2023-07-14 . TWICE's MISAMO drop edgy music video for 'Do Not Touch' . 2023-08-20 . NME . en-GB.
  4. Web site: Hwang . Hye-jin . July 17, 2023 . 트와이스 첫 유닛 미사모, 일본서 대박났네…음원차트 1위 점령 . Twice's first unit, Misamo, became a hit in Japan... occupied #1 on the music charts . August 22, 2023 . Newsen . ko.
  5. Web site: Song . Soo-min . July 14, 2023 . "Do not touch, 눈부시다"…미사모, 日 데뷔곡 선공개 . "Do not touch, dazzling"... Misamo, Japanese debut song pre-release . August 22, 2023 . Dispatch . ko.
  6. Web site: Haddad . Hanan . TWICE's Sub-Unit, MiSaMo are Works of Art in Their Latest MV, "Do Not Touch" . L'Officiel Singapore . October 1, 2023 . July 14, 2023.
  7. News: MISAMO Pre-releases Japanese Debut Song 'Do not touch' . March 10, 2024 . Dispatch . July 13, 2023.
  8. Web site: Kim . Ji-woo . July 14, 2023 . 트와이스 미사모 'Do not touch' 아우라 . Twice Misamo 'Do not touch' aura . August 22, 2023 . . ko.
  9. Web site: MiSaMo Do Not Touch . August 20, 2023 . Tunebat.
  10. News: July 21, 2023 . TWICEユニットMISAMO&NiziU、JYP日本人メンバー同士の交流明かす MOMOとRIOは初電話で1時間 . ja . Oricon News . July 29, 2023.
  11. Web site: MISAMOの『Venue101』特番、出身地ロケやインタビューなど放送 Daily News . 2023-08-20 . Billboard Japan . ja.
  12. News: July 29, 2023 . MISAMOが「Venue101」スピンオフ登場、生パフォーマンスやメンバー思い出の地を巡るロケOA . ja . Natalie . July 29, 2023.
  13. News: MISAMO、ジュエルがふんだんにちりばめられた白い衣装で自慢の脚線美もしっかりアピール【紅白歌合戦】 . January 1, 2024 . . January 1, 2024 . ja.
  14. Web site: Billboard Japan Hot 100 – Week of July 26, 2023. Billboard Japan. ja. August 22, 2023.
  15. Web site: MISAMOの合算シングル売上TOP2作品 . 2023-08-20 . ORICON NEWS.
  16. Web site: The Official New Zealand Music Chart . 2023-08-20 . THE OFFICIAL NZ MUSIC CHART . en.
  17. devops . 2013-01-02 . World Digital Song Sales . 2023-08-20 . Billboard . en-US.
  18. Web site: MISAMO、高貴な存在について歌う「Do not touch」アーティスティックなMV公開 Daily News . 2023-08-20 . Billboard JAPAN . ja.