The Federal Trade Commission (FTC) opened the National Do Not Call Registry in order to comply with the Do-Not-Call Implementation Act of 2003 (was, and codified at et seq.), sponsored by Representatives Billy Tauzin and John Dingell and signed into law by President George W. Bush on March 11, 2003.[2] The law established the FTC's National Do Not Call Registry in order to facilitate compliance with the Telephone Consumer Protection Act of 1991.[2] A guide by FTC addresses a number of cases.[3]
Registration for the Do-Not-Call list began on June 27, 2003, and enforcement started on October 1, 2003. Since January 1, 2005, telemarketers covered by the registry have up to 31 days (initially the period was 90 days) from the date a number is registered to cease calling that number. Originally, phone numbers remained on the registry for a period of five years, but are now permanent because of the Do-Not-Call Improvement Act of 2007, effective February 2008.[4]
Consumers may add landline or cellular numbers to the registry,[5] but FCC regulations prohibit telemarketers from calling a cellular phone number with an automatic dialer under almost all circumstances.[5] [6] In 2005, a rumor began circulating via e-mail that cell phone providers were planning on making their number directories available to telemarketers. The FTC responded by clarifying that cell phones cannot legally be called by telemarketers.[7] Similarly, fax numbers do not need to be included in the registry due to existing federal laws and regulations that prohibit the sending of unsolicited faxes.
If a person does not want to register a number on the national registry, they can still prohibit individual telemarketers from calling by asking the caller to put the called number on the company's do-not-call list.
The do-not-call list was slated to take effect on October 1, 2003, but two federal district court decisions almost delayed it. One from Oklahoma was overcome by special legislation giving the FTC specific jurisdiction over the matter. The other from Colorado revolved around questions of regulation of commercial speech and threatened to delay implementation of the list. However, President Bush signed a bill authorizing the no-call list to go ahead in September 2003. Finally, the United States Court of Appeals for the Tenth Circuit on February 17, 2004, upheld the constitutionality of the law.[8]
Placing one's number on the National Do Not Call Registry will stop some, but not all, unsolicited calls. The following are exceptions granted by existing laws and regulations—and these types of organizations can register with donotcall.gov and can purchase telephone lists from the Do Not Call Registry[9]
Some attempts have been made by telemarketers to skirt the do-not-call list rules. An example is the Dove Foundation, which places "survey" calls and then requests permission for a follow-up call. The follow-up call is conducted by a for-profit company attempting to sell products. This operation resulted in a restraining order in Missouri in March 2006.[13]
Complaints concerning telemarketing calls to homes and personal cell phones can be made to the Federal Communications Commission[14] and the Federal Trade Commission.[15]
The Federal Communications Commission has created rules implementing the National Do-Not-Call Implementation Act. These rules are codified at the Code of Federal Regulations, title 47, Section 64.1200.[16] The rules should be consulted in order to determine whether a particular incident violated the rules and can result in enforcement.
In order to create an actionable complaint pursuant to FCC rules, an individual with a home phone or a personal cell phone is required to specify details of the infraction to the FCC. Typically this includes facts such as when the call occurred, the phone number called, the calling organization, the goods or services being marketed, and whether the caller has any exemption status. Details of these rules can be found on the FCC's complaint form.[14]
Many journalists and victims of fraudulent calls and Do-Not-Call violations have extensively documented ongoing and widespread inaction and lack of enforcement by the FTC.[17]
In May 2014 Sprint Corporation was fined a record $7.5 million for failing to honor requests by consumers to opt out of receiving telemarketing calls and texts. The fine followed an investigation that had begun in 2012. "We expect companies to respect the privacy of consumers who have opted out of marketing calls," Travis LeBlanc, acting chief of the FCC's enforcement bureau, said at the time. "When a consumer tells a company to stop calling or texting with promotional pitches, that request must be honored. Today's settlement leaves no question that protecting consumer privacy is a top enforcement priority."[18]
On February 15, 2008, U.S. President George W. Bush signed into law as, the Do-Not-Call Improvement Act of 2007. Two major changes were enacted through this law:
According to the 2009 Economic Report of the President, prepared by the Council of Economic Advisers,
The program has proved quite popular: as of 2007, according to one survey, 72 percent of Americans had registered on the list, and 77 percent of those say that it made a large difference in the number of telemarketing calls that they receive (another 14 percent report a small reduction in calls). Another survey, conducted less than a year after the Do Not Call list was implemented, found that people who registered for the list saw a reduction in telemarketing calls from an average of 30 calls per month to an average of 6 per month.[20]