| Divo | |
| Founded: | 2013 |
| Founder: | Shahir Muneer Vishu Ramasamy |
| Status: | Active in India |
| Genre: | World |
| Country: | India |
| Location: | Chennai |
Divo is an Indian-based record label headquartered in Chennai, Tamil Nadu. They are known for film music and digital media productions.[1] [2] In 2023, Warner Music Group acquired a majority stake in Divo.[3]
Divo was established in 2014 by Shahir Muneer as a startup online video company in South India. The company's initial focus was on the Tamil market, which subsequently expanded to other regions within South India.[4] Since inception, the company has worked for well known musicians including A. R. Rahman, Dhanush, Anirudh Ravichander, Yuvan Shankar Raja and many others.[5] [6]
In 2020, Divo expanded its offerings to include content, digital, and influencer marketing services.[7]
In a strategic content-sharing partnership with Airtel Xstream, Divo launched the "Divo Movies" channel in 2021, bringing Tamil content to users. This collaboration allows subscribers to access Divo's catalog of Tamil films, including premieres and titles featuring actors such as Rajinikanth, Vijay, Ajith, and GV Prakash.[8]
In 2022, the company collaborated with regional content creators to launch exclusive podcasts on Spotify in various Indian regional languages. Divo provided support in creative production, post-production, podcast operations, and promotional activities. Notable content creators onboarded include Urlo Muchatlu from the Anil Geela Podcast, Prasad from Tech In Telugu with Prasad, and regional creators such as RJ Sha, RJ Ananthi, Aranthangi Nisha, Rajmohan, Rishipedia, Kishen Das, Shanthnu & Kiki, and MaKaPa Anand.[9]
In 2023, Warner Music Group acquired a majority stake in Divo.[10]
Divo offers video and music distribution, marketing and copyright management for film studios, TV channels, musicians and music platforms.[11] The company also offers reputation management for brands, celebrities, and films.[6]
As of 2024, Divo distributes over 30,000 music tracks. The company receives over 2 billion views monthly.