Super Hungama Explained

Super Hungama
Picture Format:576i SDTV
Owner:Disney India
Country:India
Sister Channels:Disney Star Channels
Network:Disney Star
Headquarters:Mumbai, Maharashtra, India

Super Hungama is an Indian pay television channel operated by Disney Star which is wholly owned by Disney India. It primarily focuses on children's animated series and is a direct sister channel to Hungama.[1]

The channel was started as the Indian version of Toon Disney in December 2004 and also carried the Jetix block in India. Both brands were replaced by Disney XD on 14 November 2009. The channel became Marvel HQ on 20 January 2019 and Super Hungama on 1 March 2022.

History

In December 2004, The Walt Disney Company launched two television channels in India—Disney Channel and Toon Disney—as a part of an effort to expand their presence in the South Asian market. Both channels broadcast in English, Hindi, Tamil, and Telugu. Toon Disney started with English, Tamil and Telugu and gained a Hindi-language audio track on 1 September 2005.[2] [3] Toon Disney carried the Jetix programming block in India.[4] [5] Among all children's television channels in India, Toon Disney had the lowest number of local programming. It was also one of the leading Indian children's channels at the time.[6] [7]

Disney XD replaced Toon Disney and Jetix in November 2009.[8] [9] In December 2011, Disney India planned to launch Marathi and Bengali language audio tracks for Disney XD in 2012 as a part of its regional expansion within the Indian subcontinent.[10] The channel ceased to be available in Bangladesh in February 2013 as being an unapproved service; the move came as the government banned broadcasts of the Hindi-dubbed cartoon series Doraemon over fears that children would learn Hindi and not Bengali.[11]

Marvel HQ replaced the Indian version of Disney XD on 20 January 2019.[12] Disney India noted that Marvel was a "pop-culture phenomenon" worthy of a dedicated Marvel channel.[13] The channel targeted children aged 6–17 with action-adventure animation and live action programming.[14] [15]

At launch, the main Marvel programming would consist of four animated shows and 40 percent of the total schedule, with additional Marvel animated series added or seasons started in March 2019. Over time, non-Marvel animated series were added, including Pokémon and Beyblade.

On 18 October 2021, Disney announced that Marvel HQ would be rebranded as Super Hungama on 1 December.[16] On 30 November, one day before the intended launch, it was delayed due to issues involving the implementation of the Telecom Regulatory Authority of India's New Tariff Order 2.0.[17] The rebrand went ahead on 1 March 2022.[18]

Programming

See main article: List of programmes broadcast by Super Hungama.

See also

Notes and References

  1. Web site: 24 February 2022 . Strengthening its kids portfolio, Disney to launch 'Super Hungama' channel on 1 March . 1 March 2022 . AnimationXpress . en-US . 1 March 2022 . https://web.archive.org/web/20220301125120/https://www.animationxpress.com/animation/super-hungama-is-set-to-replace-marvel-hq-from-march/ . live .
  2. News: Disney launches India TV channels . Bajoria . Jayshree . 17 December 2004 . 29 March 2022 . . 25 April 2019 . https://web.archive.org/web/20190425062740/http://news.bbc.co.uk/2/hi/south_asia/4104089.stm . live .
  3. News: After Tamil & Telugu, Toon Disney goes Hindi from 1 September . 22 August 2005 . 6 April 2022 . Indian Television . 1 March 2014 . https://web.archive.org/web/20140301233453/http://www.indiantelevision.org.in/headlines/y2k5/aug/aug244.htm . live .
  4. Book: Rohn. Ulrike. Lang. Peter. Cultural Barriers to the Success of Foreign Media Content. 2009 . 9783631594308. 280. 3 August 2022.
  5. Book: Dr. A.G. Sudha. Dr. L. Manivannan. A Study on Impact of Cartoon Programs on School Children with Special Reference to Salem City. Archers & Elevators Publishing House. 9789385640322. 52. 3 August 2022.
  6. Book: Rohn. Ulrike. Lang. Peter. Cultural Barriers to the Success of Foreign Media Content. 2009 . 9783631594308. 280. 3 August 2022.
  7. Book: Dr. A.G. Sudha. Dr. L. Manivannan. A Study on Impact of Cartoon Programs on School Children with Special Reference to Salem City. Archers & Elevators Publishing House. 9789385640322. 52. 3 August 2022.
  8. Web site: 12 November 2009 . Jetix rebrands to Disney XD in India . 1 March 2022 . Indian Television Dot Com . en . 5 May 2019 . https://web.archive.org/web/20190505184133/http://www.indiantelevision.com/television/broadcasting/tv-channels/kids/jetix-rebrands-to-disney-xd-in-india . live .
  9. News: Jetix gets a new name! . 13 November 2009 . 29 March 2022 . Adgully . 29 March 2022 . https://web.archive.org/web/20220329023115/https://www.adgully.com/jetix-gets-a-new-name-41289.html . live .
  10. Web site: Disney XD to launch Bengali and Marathi feeds in the new year. 28 December 2011. 7 July 2022. Campaign India.
  11. Web site: Govt slaps ban on Hindi-dubbed Doraemon telecast. 6 July 2022. bdnews24.com. 26 May 2022. https://web.archive.org/web/20220526070302/https://bdnews24.com/bangladesh/2013/02/14/govt-slaps-ban-on-hindi-dubbed-doraemon-telecast. live.
  12. News: Disney India to replace Disney XD with Marvel HQ . 18 January 2019 . Best Media Info . 16 January 2019 . 2 April 2019 . https://web.archive.org/web/20190402233449/https://bestmediainfo.com/2019/01/disney-india-to-replace-disney-xd-with-marvel-hq/ . live .
  13. News: Marvel HQ, the TV channel for your all-day superhero fix . 24 January 2019 . Exchange4media . Adsert Web Solutions Pvt. Ltd. . 17 January 2019 . en . 24 January 2019 . https://web.archive.org/web/20190124203612/https://www.exchange4media.com/media-tv-news/marvel-hq-the-tv-channel-for-your-all-day-superhero-fix-94011.html . live .
  14. News: Disney India to launch Marvel HQ on January 20. 24 January 2019 . ET BrandEquity . Economic Times . 16 January 2019 . en . 24 January 2019 . https://web.archive.org/web/20190124203700/https://brandequity.economictimes.indiatimes.com/news/business-of-brands/disney-india-to-launch-marvel-hq-on-january-20/67553821 . live .
  15. News: Disney India to launch new kids channel Marvel HQ in place of Disney XD . 24 January 2019 . TelevisionPost . 16 January 2019 . 25 January 2019 . https://web.archive.org/web/20190125020253/https://www.televisionpost.com/disney-india-to-launch-new-kids-channel-marvel-hq-in-place-of-disney-xd/ . dead .
  16. Web site: Breaking News: Disney Star India exits English general entertainment; Star World, Star World HD and Star World Premiere HD to go off air by November 30. 16 October 2021. www.bestmediainfo.com. 16 October 2021. https://web.archive.org/web/20211016094251/https://bestmediainfo.com/2021/10/disney-star-india-exits-english-general-entertainment-star-world-star-world-hd-and-star-world-premiere-hd-to-go-off-air-by-november-30/. live.
  17. News: Indian Television. Star and Disney India postpones new channel launches till further intimation. 30 November 2021. 30 November 2021. 30 November 2021. https://web.archive.org/web/20211130062540/https://www.indiantelevision.com/television/tv-channels/viewership/star-and-disney-india-postpones-new-channel-launches-till-further-intimation-211130. live.
  18. News: exchange4media. Disney Kids Network to launch new channel Super Hungama. 24 February 2022. 1 March 2022. 28 February 2022. https://web.archive.org/web/20220228024944/https://www.exchange4media.com/media-tv-news/disney-kids-network-to-launch-new-channel-super-hungama-118684.html. live.

This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Super Hungama".

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