Discovery Kids (Indian TV channel) explained
Discovery Kids is an Indian cable and satellite television channel operated by Warner Bros. Discovery India. The channel launched on 7 August 2012. The channel primarily airs animated shows in Hindi, Tamil, Telugu, Kannada, and Malayalam..[1]
History
Discovery Kids is the first channel in the kids' genre in India by Discovery Networks Asia Pacific launched on 7 August 2012 in English, Hindi, and Tamil. Earlier it was the name of an Infotainment and edutainment kids programming block on Discovery Channel India which ran from 2001 to 2005.[2] [3] [4] [5]
Discovery India announced plans to revamp the channel in 2018 with new IPs.[6] The revamp began the same day Discovery Jeet launched by removing all existing shows, except for Mister Maker at night and airing ZeeQ's Bandbudh Aur Budbak the whole day.[7]
Later, the channel changed its logo to the current logo. To expand its reach in the South, a Tamil-language audio track was added again and later a Telugu-language audio track on 1 April 2018.[8] [9]
The revamp was ultimately completed on 21 April 2018, coinciding with the premiere of Discovery's latest local animation property at time, called Little Singham, based on the original Singham film from 2011. The show launched with 156 episodes and five TV feature films.[10] The English Audio Track was added again in July and was removed on 22 April 2020.[11] Kannada and Malayalam were added on 19 October 2019.
Discovery Kids saw an increase in ratings since the release of Bandbudh Aur Budbak on the channel.[12] The launch of Little Singham helped the channel to achieve second position in the kids genre, with a reach of 24 million and 111 minutes per viewer.[13] [14]
The Warner Bros. Discovery India merger was held in mid-July 2022, making both Cartoon Network and Pogo sister channels to Discovery Kids.[15] Following the merger, on 13 November 2022, Discovery Kids stopped airing Little Singham and replaced it with Roll No 21. Little Singham moved to Pogo on 24 December 2022.
On 3 April 2023 the channel launched On May 22, 2023, the channel launched animated series of Tom and Jerry such as The Tom and Jerry Show and Tom and Jerry Tales.[16]
The Grim Adventures of Billy & Mandy, an original show of Cartoon Network was premiered on the channel in June 19, 2023.[17]
The channel launched Batwheels, which is an original show of Cartoonito (A Cartoon Network block) on July 15, 2023.[18]
The channel launched live action series of i.e Mr. Bean on September 9, 2023.[19]
Programming
See main article: List of programmes broadcast by Discovery Kids (India).
External links
Notes and References
- News: Discovery Networks launches Discovery Kids in India. 2012-07-31. Livemint. 2018-03-04. 14 August 2017. https://web.archive.org/web/20170814134835/http://www.livemint.com/Consumer/NRiwykDv5ExPA2Oicqj0qK/Discovery-Networks-launches-Discovery-Kids-in-India.html. live.
- Web site: Discovery Channel to launch new programming strategy. 3 August 2001. 22 December 2017. 15 March 2007. https://web.archive.org/web/20070315022309/http://www.thehindubusinessline.com/2001/08/04/stories/140418b1.htm. live.
- Web site: Discovery launches contest to lure in kids. 22 August 2002. Indian Television Dot Com. 12 July 2019. 4 November 2021. https://web.archive.org/web/20211104225658/https://www.indiantelevision.com/mam/headlines/y2k2/aug/aug41.htm. live.
- Web site: Discovery Kids tempts children with three India-centric series. 1 August 2012. 17 December 2017. 15 September 2017. https://web.archive.org/web/20170915160548/http://www.afaqs.com/news/story/34892_Discovery-Kids-tempts-children-with-three-India-centric-series. live.
- Web site: Discovery Kids expands distribution to Airtel Digital TV. 31 October 2012. 17 December 2017. 1 December 2017. https://web.archive.org/web/20171201030944/http://bestmediainfo.com/2012/10/discovery-kids-expands-distribution-to-airtel-digital-tv/. live.
- News: Discovery India to revamp its kids' channel. Ambwani. Meenakshi Verma. 2017-12-04. The Hindu Business Line. 2017-12-07. en. 18 January 2022. https://web.archive.org/web/20220118190221/https://www.thehindubusinessline.com/companies/discovery-india-to-revamp-its-kids-channel/article9981818.ece. live.
- Web site: Discovery Kids acquires rights of ZeeQ's 'Bandbudh Aur Budbak'. www.televisionpost.com. en-US. 2018-03-25. 22 June 2018. https://web.archive.org/web/20180622113003/http://www.televisionpost.com/discovery-kids-acquires-rights-of-zeeqs-bandbudh-aur-budbak/. dead.
- News: Discovery Kids to now speak Tamil and Telugu. 28 March 2018. 9 July 2022. BestMediaInfo. 2 May 2023. https://web.archive.org/web/20230502232158/https://bestmediainfo.com/amp/2018/03/discovery-kids-to-now-speak-tamil-and-telugu. live.
- News: Discovery Kids to launch Telugu language feeds - Times of India. The Times of India. 20 April 2018. 21 April 2018. https://web.archive.org/web/20180421032421/https://timesofindia.indiatimes.com/city/vijayawada/discovery-kids-to-launch-telugu-language-feeds/articleshow/63548362.cms. live.
- Web site: Singham's animated miniature avatar to appear on Discovery Kids. www.bestmediaifo.com. 2018-04-20. 21 April 2018. https://web.archive.org/web/20180421030719/http://bestmediainfo.com/2018/04/singham-s-animated-miniature-avatar-to-appear-on-discovery-kids/. live.
- Web site: 2018-08-24 . Discovery Kids adds English feed : Best Media Info . https://web.archive.org/web/20230606104800/https://bestmediainfo.com/2018/08/discovery-kids-adds-english-feed . 6 June 2023 . 2023-06-06 . www.bestmediainfo.com . bot: unknown .
- News: Bandbudh aur Budbak helps catapult Discovery Kids ratings by 112%. 2018-02-23. Indian Television Dot Com. 2018-03-25. en. 25 March 2018. https://web.archive.org/web/20180325171448/http://www.indiantelevision.com/television/tv-channels/kids/bandbudh-aur-budbak-helps-catapult-discovery-kids-ratings-by-112-180223. live.
- News: Discovery Kids soars to 2nd position in kids genre riding on Little Singham. Indian Advertising Media & Marketing News – exchange4media. 2018-05-08. en-US. 9 May 2018. https://web.archive.org/web/20180509075459/https://www.exchange4media.com/media-tv/discovery-kids-soars-to-2nd-position-in-kids-genre-riding-on-little-singham-_89798.html. live.
- Web site: Discovery to dub foreign content as Hindi GEC channel doesn't stir viewers. www.afaqs.com. en. 2018-05-08. 9 May 2018. https://web.archive.org/web/20180509013300/http://www.afaqs.com/news/story/52900_Discovery-to-dub-foreign-content-as-Hindi-GEC-channel-doesnt-stir-viewers. dead.
- Web site: Kabhi Tom Jerry ke peeche toh kabhi Jerry Tom ke peeche... too much fun! Dekhiye "The Tom and Jerry Show" every Mon-Fri at 10:30 AM, only on #DiscoveryKidsIndia. en . 2023-05-18.
- Web site: Kabhi Tom Jerry ke peeche toh kabhi Jerry Tom ke peeche... too much fun! Dekhiye "The Tom and Jerry Show" every Mon-Fri at 10:30 AM, only on #DiscoveryKidsIndia. en . 2023-05-18.
- Web site: Sab ko hasaane aur entertain karne aa rahe hai aapke teen naye buddies. Dekhiye naya show "Haddi Mera Buddy" 19th June se, Mon-Fri at 8:30 PM, sirf #DiscoveryKidsIndia par. . en . 2023-06-17.
- Web site: Watch Batwheels only on Discovery Kids. . 2023-09-13 . www.instagram.com.
- Web site: Nahi rukegi masti aur fun, jab Mr. Bean hoge humare sang! Presenting #BrandNewBean ! Dekhiye 'Mr. Bean', today onwards, every Sat-Sun at 8:30 PM, only on #DiscoveryKidsIndia . en . 2023-09-09.