Director's Special (whisky) explained
Director's Special, commonly referred to by its abbreviation DSP, is a brand of Indian whisky, manufactured by United Spirits Ltd (USL). It is molasses based. Shaw Wallace won a legal battle in US courts against the Scotch Whisky Association (SWA) to sell the product as "whisky".[1]
History
DSP was originally manufactured by Shaw Wallace.[2]
United Spirits Ltd (USL), a subsidiary of the United Breweries Group (UB Group), acquired Shaw Wallace in July 2005.[3] On 1 April 2008, Shaw Wallace was merged with USL and DSP officially became a USL brand.[4] In April 2008, the UB Group appointed London-based design firm Claessens International to create new packaging.[5] [6]
DSP Black
DSP Black, expanded to Director's Special Black, is an extension of the Director's Special brand into the deluxe whisky segment[7] of the Indian market. It was launched in 1988 by Shaw Wallace.[8]
Sales
The following table shows the annual sales of Director's Special and DSP Black:
Year | Sales (in million cases) |
---|
DSP | DSP Black |
---|
2001-02 | 3 | |
2006[9] | 3.8 | 0.9 |
2007 | 3.7 | 1.3 |
2008 | 4 | 1.8 |
2009 | 4.4 | 2 |
2010 | 4.5 | 2.9 |
2011 | 4.5 | 2.9 |
2012[10] | 4.3 | 2.9 | |
See also
External links
Notes and References
- Web site: Real whisky- distilled in India from syrup . The Scotsman . 23 June 2002 . 29 July 2013.
- Web site: DSP whisky aims for top slot . . 23 April 2002 . 29 July 2013.
- Web site: Radico, Mason, BDA in fray for part of SWC liquor biz ICICI Bank talking to suitors . . 31 May 2005 . 9 June 2013.
- Web site: Shaw Wallace board okays merger with USL . https://web.archive.org/web/20071202131538/http://www.hindu.com/2007/11/30/stories/2007113057352000.htm . dead . 2 December 2007 . . 2007-11-30 . 9 June 2013.
- Web site: Udit Prasanna Mukherji . Mallya to keep brand Shaw Wallace alive . https://archive.today/20130616030248/http://articles.timesofindia.indiatimes.com/2008-04-26/india-business/27760805_1_ub-antiquity-and-royal-challenge-shaw-wallace . dead . 16 June 2013 . . 26 April 2008 . 9 June 2013.
- Web site: M Padmakshan . Liquor brands going for stylish, sleeker looks . . 3 August 2002 . 9 June 2013.
- Web site: SWC to expand its portfolio, tap low-end market . . 16 November 1998 . 29 July 2013.
- Web site: DSP Black . Unitedspirits.in . 29 July 2013 . 26 July 2013 . https://web.archive.org/web/20130726081837/http://unitedspirits.in/DSP-Black-whisky.aspx . dead .
- Web site: WORLD WHISKIES – Brand Champions 2012 . Thespiritsbusiness.com . 18 July 2012 . 8 June 2013.
- Web site: Indian Whisky Brand Champions 2013 . Thespiritsbusiness.com . 8 July 2013 . 29 July 2013.