| Digitas Health | |
| Type: | Marketing agency |
| Industry: | Health care |
| Predecessors: | --> |
| Successors: | --> |
| Founded: | 1990 |
| Founders: | --> |
| Areas Served: | --> |
| Owners: | --> |
Digitas Health is an interactive marketing agency catering exclusively to healthcare and pharmaceutical companies.
The company was founded in 1990 as Medical Broadcasting Corporation and became a unit of Digitas in 2006 as Digitas Health.[1] In 2011, the agency became independent of Digitas, and integrated into the Publicis Healthcare Communications Group (PHCG), the world’s largest healthcare communications network.[2] PHCG is part of Paris-based Publicis Groupe the world’s third-largest communications group, second-largest media counsel and buying group, and in digital and healthcare communications.[3]
In 2014, Digitas Health was re-branded as Digitas Health LifeBrands, and now has more than 600 employees working in Philadelphia, New York, San Francisco, London, and Mumbai.[4]