Dig (restaurant) explained

Dig
Type:Private
Industry:Fast Casual
Foundation:
New York City, US
Founder:R. Adam Eskin
Location City:New York City, New York
Locations:31 stores (June 2023)
Area Served:New York, Massachusetts, Connecticut, New Jersey, Pennsylvania
Products:Customizable food bowls with locally sourced ingredients
Location Country:U.S.

Dig (formerly Dig Inn)[1] is an American chain of locally farm sourced restaurants that was founded by Adam Eskin. In 2011, the first Dig restaurant was opened in New York City. As of June 2023, the chain has 32 restaurants in two New York City boroughs (Manhattan and Brooklyn), followed Rye Brook in Westchester County, NY; Stamford, Connecticut; Bridgewater, NJ; Philadelphia, PA; Boston, MA; and Washington, DC.[2] [3] The company opened its first Philadelphia location in 2019.[4]

History

The company received $21.5 million in early funding rounds, followed by $30 million in Series D funding. The main contributors to this funding include Monogram Capital Partners, and Bill Allen (former CEO of OSI Restaurant Partners).[5]

In January 2019, the company introduced a new delivery concept called Room Service available in limited release in downtown Manhattan.[3]

In April 2019, the company announced a new $20 million round of financing receiving $15 million from Danny Meyer investment group Enlightened Hospitality Investments.[6]

As of April 2019, the company also plans to open its first full-service, sit-down restaurant concept in New York's West Village.[7]

Reception

Dig was named the best fast casual restaurant of 2017 by Boston magazine.[8]

External links

40.7157°N -73.959°W

Notes and References

  1. Web site: Dig Inn is now Dig.. Dig. 2019-07-15. Medium. en. 2020-03-05.
  2. News: Hatic. 2017-10-18. Dana. Dig Inn Opens Its Newest Restaurant in the Prudential Center Today. Eater Boston. 2017-10-20.
  3. News: Dunn. Elizabeth G.. 2019-01-29. Dig Inn Wants to Optimize Your Sad Desk Lunch. Bloomberg Businessweek. 2019-02-13. en.
  4. Web site: The Fast-Casual, Veggie-Promoting Dig Opens Its First Philly Location. Vigoda. Rachel. 2020-01-06. Eater Philly. en. 2020-03-05.
  5. News: Garfield . Lauren . 2017-03-22 . Why people love Dig Inn, the healthy restaurant chain that just raised another $30 million from investors. Business Insider. 2017-10-20. en.
  6. News: Lalley. Heather. 2019-04-09. Dig Inn Gets $15MM from Danny Meyer-Backed Fund. Restaurant Business. 2019-04-13. en.
  7. Web site: Adams. Erika. Fast Casual Dig Inn Is Launching a Full Service Concept. 2019-04-09. Skift Table. en-US. 2019-04-19.
  8. News: Dig Inn, Best Fast-Casual Restaurant in Boston. Boston Magazine. 2017-10-20. en-US.