Die Son Explained

Die Son
Type:Weekly newspaper
Format:Tabloid
Publisher:Naspers
Owners:Naspers
Language:Afrikaans
Headquarters:Cape Town, Western Cape,South Africa

Die Son (Afrikaans: "The Sun") is a mixed Afrikaans-language South African tabloid reporting sensational news essentially after the model of British tabloids. It is the South African newspaper with the largest increase in readership in recent years. In the Western Cape province, it appears as a daily; in other provinces, it is a weekly paper. The editorial seat is in Cape Town.

The publishing house Naspers began to publish Die Son in 2003, after the large success of the English-language tabloid The Daily Sun in Western Cape, first under the title Kaapse Son ("Cape Sun"). The sales figures rose so rapidly that they decided in the same year to expand the sales to the whole of South Africa. In the first half-year (2005) the print run of the daily paper was estimated at 50 000; that on Fridays for the whole of South Africa averaged 220 000 copies. The other Afrikaans-language dailies (also from Naspers), like Die Burger, did not suffer from the dramatic growth of Die Son.

The English-language edition and the mixed Afrikaans edition share most of the content (both news and advertisement), except minor differences such as that the English does not have the Page 3 girl feature.

Distribution areas

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2019
Eastern Cape
Free State
Gauteng
Kwa-Zulu Natal
Limpopo
Mpumalanga
North West
Northern CapeY
Western CapeY

Distribution figures

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Net Sales
Jan - Mar 201582 579[1]
Jan - Mar 201484 870
Oct - Dec 201296 598
Jul - Sep 201294 610
Apr - Jun 2012100 331
Jan - Mar 2012104 696

Readership figures

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AIR
Jan – Dec 20121 102 000
Jul 2011 – Jun 20121 058 000

See also

External links


Notes and References

  1. Web site: ABC Analysis Q1 2015: The biggest-circulating newspapers in South Africa •. 8 May 2015.