| Diamond Babu | |
| Birth Date: | 1960 6, df=yes |
| Birth Place: | Madras (now Chennai), Tamil Nadu, India |
| Occupation: | public relations officer, media consultant |
| Othername: | Babu |
| Yearsactive: | 1986–present |
| Parents: | Film News Anandan Sivagami |
| Children: | 1 |
Diamond Ratna Babu is an Indian public relations officer and media consultant who predominantly works in Tamil cinema. He has worked more than 600 films as public relations officer in Indian cinema.[1] [2]
Babu's father Film News Anandan was one of the earliest journalists, managers and chroniclers of Tamil cinema, and he wanted his son to enter the film industry. Babu, on the other hand, was comfortably educated in Delhi and employed in a bank. To satisfy his father's wish, he left his bank job, started the "Diamond" film club and screened films for a close group at Devi Bala, Sathyam and Subham theatres in the early 80's. Tamil films faced some hiccups at the censors, and one such trouble was the reason Babu became a fully fledged PRO, since he realised that being knowledgeable in Hindi, he could be a bridge between the north and the south.[3]
In 1986, when producer Aabhavanan wanted to convert a five-minute documentary into a commercial film, Babu's father canvassed for funds—the concept of crowdfunding is not new – and Babu got drawn into the struggle and was made the PRO. In 1986, when Oomai Vizhigal faced some hurdle in getting the censorship, Babu was able to liaise with the tribunal in Delhi. The film, starring Vijayakanth was a blockbuster hit. After Oomai Vizhigal his next nine films were also successive blockbuster hits and he was looked as lucky PRO in Tamil film industry.[4]
| Denotes films that have not yet been released |
| Year | Film | Role | Notes | ||
|---|---|---|---|---|---|
| 1986 | Oomai Vizhigal | PRO | |||
| 1990 | My Dear Marthandan | PRO | [5] | ||
| 1991 | Captain Prabhakaran | PRO | |||
| 1992 | Mannan | PRO | |||
| 1993 | Kalaignan | PRO | |||
| 1994 | Rajakumaran | PRO | |||
| 1999 | Mannavaru Chinnavaru | PRO | |||
| 2000 | Kandukondain Kandukondain | PRO | |||
| 2001 | Aalavandhan | PRO | |||
| 2003 | Kaakha Kaakha | PRO | |||
| 2005 | Chandramukhi | PRO | |||
| Sachein | PRO | ||||
| 2007 | Mozhi | PRO | |||
| 2008 | Abhiyum Naanum | PRO | |||
| 2009 | Kanthaswamy | PRO | |||
| 2010 | Aasal | PRO | |||
| 2012 | Thuppakki | PRO | |||
| 2014 | Arima Nambi | PRO | |||
| 2016 | Theri | PRO | |||
| Kabali | PRO | ||||
| 2017 | Baahubali | PRO | |||
| Neruppu Da | PRO and Line producer | ||||
| 2018 | Vishwaroopam II | PRO | |||
| 2.0 | PRO | ||||
| Thuppaki Munai | PRO | ||||
| 2020 | Asuraguru | PRO |
| width=5% | Year | Film | Category | Award | Result |
|---|---|---|---|---|---|
| 2017 | Theri & Kabali | Best PRO | Behindwoods Gold Medals 2017 | [6] |