| Devassa | |
| Location Country: | Brazil |
| Industry: | Beverage |
| Products: | Beers |
| Owner: | Brasil Kirin |
Devassa is a brand of beer based in Brazil made by Brasil Kirin under license from the U.S. company Playboy.
The Japanese-owned[1] Brazilian brewer Brasil Kirin launched the brand of beer under license from the United States-based adult company, Playboy. Cooper Hefner (son of Playboy founder Hugh Hefner[2]) and Playboy Playmates were present for the launch in Brazil's Rio de Janeiro. "Devassa" is Portuguese for "libertine". The marketing of the product entails a bottle shaped as either a Bunny-waitress or an hourglass. Though the company's prime market is Brazil, there were plans to expand to other territories.[3]