Deva Pardue Explained

Deva Pardue is an Irish graphic designer now based in New York City. A graduate of the School of Visual Arts, she has worked at Pentagram and The Wing, and is the founder of For All Womankind.[1] [2]

Professional work

Pardue's education began in psychology before shifting to graphic design; she graduated with a Bachelor of Fine Arts from the School of Visual Arts in 2011 where she completed her final thesis under the guidance of Paula Scher.[3] While working at the design firm Pentagram, she collaborated on the title sequence for NBC's show Unbreakable Kimmy Schmidt and worked on design for Bike New York and Minneapolis Institute of Art.[4] She led development of the design team at The Wing, an all-women members club.

For All Womankind

In Fall 2016, after the outcomes of the 2016 election, Pardue founded For All Womankind as a way to respond to contribute to post-election responses. The name "For All Womankind" refers, according to Pardue, to the need for intersectionality in organizing—across issues of gender and race, and beyond the level of campaigning for individual rights.

Her design work under this organization evolved from study of the raised fist motif and the realization that none of the existing iterations of this symbol looked feminine; in response, she created a motif of three raised fists, with different skin tones and painted red fingernails.[5] She then created a series of posters using this motif, with different text, for use during public protests. Sale of posters, pins, and other materials with this design were directed to the Center for Reproductive Rights and Emily's List. A free download of posters was provided for the 2017 Women's March; downloads increased dramatically after Rihanna shared the image on her Instagram. The design was used without credit by ModCloth for sale of tshirts in Walmart stores.[6] [7] [8]

Notes and References

  1. News: 7 February 2017 . Deva Pardue . en-US . Creative Lady Collective . live . 25 March 2018 . https://web.archive.org/web/20231104205414/https://creativeladycollective.com/interviews/2017/2/6/deva-pardue . 4 November 2023.
  2. Web site: Info. Deva Pardue. en-US. 2018-03-25. https://web.archive.org/web/20180323094544/http://www.devapardue.com/info. 2018-03-23. dead.
  3. Web site: McLaughlin . Aimée . 14 May 2018 . How Deva Pardue is helping to redefine feminism through design . live . https://web.archive.org/web/20230425045714/https://www.designweek.co.uk/issues/14-20-may-2018/deva-pardue-helping-redefine-feminism-design/ . 25 April 2023 . 15 February 2019 . . en-UK.
  4. News: McCorquodale . Amanda . 7 June 2017 . Passion Projected: Deva Pardue on Designing For All Womankind . en-US . HOW Design . dead . 25 March 2018 . https://web.archive.org/web/20190710111006/http://www.howdesign.com/design-creativity/design-change/passion-projected-deva-pardue-on-designing-for-all-womankind/ . 10 July 2019.
  5. Web site: Baxter . Hannah . 29 June 2017 . Exactly What Goes Into Designing a New Feminist Symbol . live . https://web.archive.org/web/20230329201314/http://coveteur.com/2017/06/29/deva-pardue-for-all-womankind-graphic-designer-the-wing/ . 29 March 2023 . 25 March 2018 . Coveteur.
  6. Web site: Segran . Elizabeth . 19 December 2017 . Feminist designer: ModCloth ripped off my print and won't pay me back . live . https://web.archive.org/web/20230301032512/https://www.fastcompany.com/40510047/feminist-designer-modcloth-ripped-off-my-print-and-wont-pay-me-back . 1 March 2023 . 7 January 2019 . . en-US.
  7. Web site: Culliton . Kathleen . 19 December 2017 . Brooklyn Feminist Designer Says ModCloth Stole Her Print . live . https://web.archive.org/web/20220923045914/https://patch.com/new-york/williamsburg/brooklyn-feminist-designer-says-modcloth-stole-her-print . 23 September 2022 . 7 January 2019 . Patch

    Williamsburg-Greenpoint, NY

    . en.
  8. Web site: Matera . Avery . 19 December 2017 . Walmart Is Under Fire for Allegedly Ripping Off a Women's March Charity T-Shirt . live . https://web.archive.org/web/20220928022313/https://www.teenvogue.com/story/walmart-womens-march-shirt-copy-deva-pardue-modcloth . 28 September 2022 . 7 January 2019 . . en.

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