Det Nye Explained

Editor:Karine Thyness
Editor Title:Chief editor
Frequency:15-17 times per year
Circulation:27,670 (2013)
Company:Egmont Group
Publisher:Egmont Group
Firstdate:1957
Finaldate:November 2019
Country:Norway
Based:Oslo
Language:Norwegian
Website:Det Nye

Det Nye was a Norwegian language women's magazine based in Oslo, Norway. It was one of the oldest magazines published in the country.[1] In November 2019 it went on online.

History and profile

Det Nye was first published in 1957.[2] [3] The target group of the magazine is women aged 18–25 years.[4] The magazine was published on a monthly basis until 1989 when its frequency was shifted to 15-17 times a year.[2] It is owned and published by Egmont Group.[5] Its headquarters was in Oslo.[4]

The target audience of Det Nye is young women aged 18–35 years.[2] The magazine contains feature articles as well as material on careers, fashion, sex and relationships.[4] The magazine also covers articles concerning the liberation of women.[1] From September 2006 the chief editor was Elizabeth Skårberg. In 2008 Hanne Aardal[6] was made the magazine's editor in chief. On 1 March 2011 Mari Midtstigen was appointed editor.

In November 2019 it was decided that the paper edition of Det Nye would be closed down.[7]

Circulation

Det Nye had a circulation of 110,400 copies in 1981 and 113,600 copies in 1982.[8] In 1999 it was one of the best-selling two women's magazines in Norway with a circulation of 70,000 copies.[9] The circulation of the magazine from 2005 is as follows:

  • 2005: 62 284
  • 2006: 59 023
  • 2007: 52 798
  • 2008: 46 035
  • 2009: 42 521
  • 2010: 36 321
  • 2011: 34 741
  • 2012: 30 712
  • 2013: 27 670
  • 2014: 29 988
  • 2015: 25 645
  • 2016: 23 827
  • 2017: 16 474
  • 2018: 11 429

As of 2008 Det Nye was the best-selling magazine targeting young women.[11]

See also

External links

Notes and References

  1. Brita Ytre-Arne. Changing Magazine Journalism. Nordicom Review. 2013. 34. Special Issue. 75–88. 20 September 2014.
  2. Web site: Det Nye. Store norske leksikon. 23 May 2015. Norwegian.
  3. Web site: Brita Ytre-Arne. Women's magazines and their readers. University of Bergen. 20 September 2014. PhD Thesis. 2 June 2016. https://web.archive.org/web/20160602123906/http://bora.uib.no/bitstream/handle/1956/5666/Ytre-Arne_Main_thesis.pdf?sequence=1. dead.
  4. Web site: Factsheet. Publicitas. 7 April 2015. https://web.archive.org/web/20150924110201/http://www.publicitas.com/zh/hongkong/media-solutions/factsheet/mediadata/det-nye/?PARAM1=MO2DO3#.VSPxn5SsXRA. 24 September 2015. dead.
  5. Ann Kristin Gresaker. Making religion relevant?. Nordic Journal of Religion and Society. 2013. 26. 1. 28 April 2015. https://web.archive.org/web/20150925094143/http://tapir.pdc.no/pdf/NJRS/2013/2013-01-5.pdf. 25 September 2015. dead.
  6. Web site: Det Nye. FMD. 7 April 2015.
  7. Web site: Slutt for Det Nye - vi tar et tilbakeblikk på magasinet gjennom tidene. 25 November 2019. Astrid-Helen Holm. 25 November 2019. Side2.
  8. Per Langhoff. The effects of change of filters. IFK. 26 March 2015.
  9. Web site: World Magazine Trends. Norway. FIPP. 23 May 2015.
  10. http://www.mediebedriftene.no/ MBLs nettsider
  11. Ingun Grimstad Klepp. Does beauty come from within? Beauty and well-being in Norwegian spas. Medische Antropologie. 2009 . 21. 1. 43.

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