Det Bästa Explained
| Frequency: | Monthly |
| Category: | General interest magazine |
| Founded: | 1943 |
| Firstdate: | March 1943 |
| Country: | Sweden |
| Based: | Stockholm |
| Issn: | 1100-4843 |
| Oclc: | 185269465 |
Det Bästa (Swedish: The Best) is the Swedish edition of the American Reader's Digest magazine.[1] It has been in circulation since 1943. Its subtitle is världens mest lästa tidskrift (Swedish: the world's most read magazine).[2]
History and profile
Det Bästa was first published in March 1943 and is affiliated with the American magazine Reader's Digest.[3] Barclay Acheson, director of the international editions of Reader's Digest, involved in the establishment of the magazine in Sweden.[4] Det Bästa comes out monthly[5] and is headquartered in Stockholm.[2] Its publisher was Reader's Digest AB between 1989 and 1998 when the company was renamed as Det Beste AB.[2]
Det Bästa is a news and general interest digest.[6] The magazine had covered materials from its parent publication, Reader's Digest, until 2008 when it was redesigned to expand its content. Its editor-in-chief was Anna-Karin Rabe during this period.[7]
During the Cold War period the Finnish-Soviet Union Association claimed that both Det Bästa and Valitut Palat, Finnish edition of Reader's Digest, were two major anti-Soviet propaganda tools in Finland.[8]
Notes and References
- News: Lennart Nylund. Reader's Digest uppvaktas. 28 December 2022. Svensk Bokhandel. 8 September 2000. sv.
- Web site: Det bästa: världens mest lästa tidskrift= Reader's digest. Libris. 28 December 2022. sv.
- Book: Emil Stjernholm. Fredrik Norén. Emil Stjernholm. C. Claire Thomson. Nordic Media Histories of Propaganda and Persuasion. 2023. Palgrave Macmillan. Cham. 978-3-031-05171-5. 124. https://doi.org/10.1007/978-3-031-05171-5_6. A Rain of Propaganda: The Media Production of the Office of War Information in Stockholm, 1942–1945. 10.1007/978-3-031-05171-5_6.
- The Press: Digest's Digests. 28 December 2022. Time. 13 October 1947.
- Book: Foreign Trade: Basic Information Sources. July 1946. 1946. 41.
- Judith A. Wiles. Charles R. Wiles. Anders Tjernlund . A comparison of gender role portrayals in magazine advertising The Netherlands, Sweden and the USA. European Journal of Marketing . 1995. 29. 11. 41. 10.1108/03090569510100696.
- News: Martin Schori. Reader's Digest till Sverige. Dagens Media. 28 December 2022 . 28 August 2008. sv.
- Book: Marek Fields. Defending Democracy in Cold War Finland. British and American Propaganda and Cultural Diplomacy in Finland, 1944–1970. 2019. Brill. Leiden. 978-90-04-41642-0. 117. 10.1163/9789004416420.
