Destination Maternity Explained

Destination Maternity Corporation
Former Name:Mother's Work, Inc.
Type:Private
Traded As:NASDAQ:
Foundation:, in Moorestown, New Jersey, U.S.
Owner:Marquee Brands
Location City:Moorestown, New Jersey
Location Country:U.S.
Industry:Retail

Destination Maternity Corporation (formerly Mothers Work, Inc.) is the world's largest designer and retailer of maternity apparel, based in Moorestown, New Jersey.[1]

As of July 1, 2020, Maternity IP Holdings, formerly Destination Maternity, operates Motherhood.com and APeaInThePod.com, under the trade names Motherhood Maternity and A Pea in the Pod, and has wholesale relationships. It is owned by a subsidiary of Marquee Brands.

Brands

Destination Maternity Corporation currently operates the following retail brands:

Collections

In 2009, Destination Maternity partnered with the National Football League to offer NFL football maternity t-shirts, sweatpants, and baby clothes at Motherhood Maternity stores.[2] In 2010, a similar partnership was announced to offer MLB baseball maternity t-shirts and baby clothes.[3]

In 2010, Destination Maternity launched two maternity-wear collections from Heidi Klum. Lavish by Heidi Klum for A Pea in the Pod features more high-end items, while Loved by Heidi Klum for Motherhood Maternity features affordable options.[4]

In 2012, the company launched a maternity clothing collection from Jessica Simpson,[5] "available in 700 retail locations, including Motherhood Maternity, Destination Maternity, as well as Destination Maternity shop-in-shops within Macy’s.".[6]

Other recent collaborations include a collection from Nicole Richie in 2009,[7] a collection from Disney in 2010 [8] and a collection for Rosie Pope in 2012.[9] In 2015, A Pea in the Pod collaborated with Rachel Zoe and worked with Molly Sims on their exclusive LED (Luxe Essentials Denim) Collection.

Notes and References

  1. News: Destination Maternity: Sale of 5th and Spring Garden headquarters expected by late September . Philadelphia Business Journal . Jared Shelly . 2014-08-04.
  2. Web site: Motherhood Maternity launches licensed NFL maternity t-shirts.
  3. Web site: Motherhood Maternity Carrying Major League Baseball Team T-Shirts . The Baby Blog. 7 March 2010 .
  4. Web site: Vesilind. Emili. The Birth of Fashionable Maternity Wear. Los Angeles Times. 30 May 2010 . 6 April 2012.
  5. Web site: Lockwood. Lisa. Jessica Simpson Apparel Headed to Destination Maternity. 14 May 2012 . Women's Wear Daily. 26 December 2012.
  6. News: Phelan. Hayley. First Look: Jessica Simpson's Maternity Line. Fashionista . Fashionista.com. 26 December 2012.
  7. Web site: Nicole Richie's Maternity Line for A Pea in the Pod – Moms & Babies . People.com . 2012-12-26 . 2015-09-07 . https://web.archive.org/web/20150907195103/http://celebritybabies.people.com/2009/08/05/nicole-richie%e2%80%99s-maternity-line-for-a-pea-in-the-pod/ . dead .
  8. News: Motherhood Maternity launches line of Disney apparel, plush toys – A Mom and The Mouse . Orlando Sentinel .
  9. Web site: Rosie Pope Debuts Collection for A Pea in the Pod – Moms & Babies . People.com . 2012-12-26 . 2013-01-27 . https://web.archive.org/web/20130127045854/http://celebritybabies.people.com/2012/06/29/rosie-pope-a-pea-in-the-pod-maternity-collection/ . dead .