Zaggora Explained

Zaggora
Location:London, United Kingdom
Key People:Dessi Bell (Founder), Malcolm Bell (entrepreneur)(Founder)
Industry:Retail
Products:Clothing
Sportswear
Sports equipment

Zaggora is a British-based company specialising in women's activewear[1] and health foods [2] [3] [4] that is best known for their Hotpants[5] and Hotwear clothing line.[6] [7] According to London’s Evening Standard, in 2013 the company was valued at over £100m.[8] [9] [10]

History

The idea behind Zaggora originated from Dessi Bell’s wedding preparations, when she designed a method to lose weight in a short time span.[11] She proceeded to develop several prototypes of sports pants,[12] and in 2011 she and her husband, Malcolm Bell (entrepreneur), founded Zaggora with a £25,000 investment from private savings.[13]

The company generated revenues that reached £10m in their first year of trading. [14]

Zaggora has formed partnerships with major retailers including Equinox Fitness, Boots UK, Dick's Sporting Goods, Selfridges, and others.[15] [16] The company has launched a series of health foods including protein smoothies, superfood shots, and detox teas.[17]

In 2014 Zaggora were investigated by the Advertising Standards Authority (ASA) in regard to irregularities with claimed price reductions and misleading advertising. The allegations were upheld, and Zaggora was instructed not to continue to run the advertisements and to ensure that future claims were not misleading.[18] [19]

External links

Notes and References

  1. Web site: Huffington Post . ZaggoraHotPants Founder Malcolm Bell Says He Owes Success To His Wife .
  2. Web site: The Telegraph . Dessi Bell: I 'Googled up' my hotpants business Zaggora. https://web.archive.org/web/20121204234637/http://www.telegraph.co.uk/finance/financevideo/9651831/Dessi-Bell-I-Googled-up-my-hotpants-business-Zaggora.html. dead. 2012-12-04.
  3. Web site: The Times . Do weight-loss hot pants and anti-bounce bras really work? .
  4. Web site: Harvard Case Study . 18 Months in a Startup: Zaggora.com .
  5. Web site: The Telegraph . Do weight loss Zaggora 'hotpants' actually work to reduce fat? . https://web.archive.org/web/20130129111653/http://www.telegraph.co.uk/women/womens-life/9818212/Do-weight-loss-Zaggora-hotpants-actually-work-to-reduce-fat.html. dead. 2013-01-29.
  6. Web site: The Evening Standard . In hot demand: The pants that help you lose weight .
  7. Web site: ABC News. ZaggoraPants.
  8. Web site: The Evening Standard. ‘Sweat and tweets made our sports clothing into £100m hot property’.
  9. Web site: Raconetur. Cost-effective tweets and posts make millions.
  10. Web site: Yahoo Style. Tried and tested: ZaggoraHotpants.
  11. Web site: In hot demand: The pants that help you lose weight . The Evening Standard.
  12. Web site: In hot demand: The pants that help you lose weight . The Evening Standard.
  13. Web site: Zaggora HotPants Founder Malcolm Bell Says He Owes Success To His Wife. Huffington Post.
  14. Web site: ‘Sweat and tweets made our sports clothing into £100m hot property’ . The Evening Standard.
  15. Web site: Do weight loss Zaggora 'hotpants' actually work to reduce fat?. https://web.archive.org/web/20130129111653/http://www.telegraph.co.uk/women/womens-life/9818212/Do-weight-loss-Zaggora-hotpants-actually-work-to-reduce-fat.html. dead. 2013-01-29. The Telegraph .
  16. Web site: A start-up that is fit for purpose . Financial Times .
  17. Web site: In hot demand: The pants that help you lose weight . The Evening Standard .
  18. Web site: Sportswear retailer Zaggora in hot water over false weight loss hotpants claim. Mortimer. Natalie. 2014-10-29. The Drum. en. 2020-04-24.
  19. Web site: Zaggora Ltd - ASA | CAP . ASA . 27 July 2017.

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