Desjardins Insurance Explained

Desjardins Insurance
Logo Alt:Logo of Desjardins Insurance
Predecessor:State Farm Insurance of Canada
Type:Subsidiary
Industry:Insurance
Founded: in Lévis, Canada
Hq Location City:Lévis
Hq Location Country:Canada
Area Served:Most of Canada
Parent:Desjardins Group

Desjardins Insurance is an insurance unit of the Desjardins Group, an association of credit unions operating in Canada. Desjardins Insurance has two principal subsidiaries: Desjardins Financial Security and Desjardins General Insurance.

History

The first subsidiary of Desjardins Group was established in 1944 under the name of "Société d'assurance des caisses populaires" (SACP). In 1948, Desjardins Life Insurance, known today as Desjardins Financial Security (DFS), was created. In the post-war environment, they merged under a common name of Desjardins Insurance.

In 2015, Desjardins Insurance acquired the Canadian operations of U.S. based insurer State Farm,[1] which made Desjardins the second largest property and casualty insurer in Canada and the largest in Ontario.[2] This acquisition almost doubled the company's premiums, increasing from 2 billion to 4 billion.[3] At the time, approximately 50% of their volume came from what was once State Farm. Other business derives from Desjardin's group insurance (The Personal), white label activities with Scotiabank, brokerage with Western Financial, and activities related to the exclusive agents of Quebec.[4] In 2018, State Farm Canada was officially rebranded to Desjardins Insurance through Desjardins Insurance Agents. The whole transition was to be completed by December 31, 2019.[5]

See also

Notes and References

  1. News: State Farm's brand name to disappear in Canada. 2017-11-21. Canadian Underwriter. 2018-06-20. en-US.
  2. News: Desjardins profitera du savoir-faire de State Farm Journal de l'assurance. 2014-01-28. journal-assurance.ca. 2018-07-05. fr.
  3. News: Acquisition de State Farm Canada: le grand coup de Desjardins. 2015-10-03. Le Soleil. 2018-07-05. fr-CA.
  4. News: Près de 50 % du volume de Desjardins Assurances provient de ses agents exclusifs Journal de l'assurance. 2015-05-19. journal-assurance.ca. 2018-07-05. fr.
  5. News: Desjardins outlines 18-month plan to re-brand State Farm. 2017-11-22. Canadian Underwriter. 2018-10-19. en-US.