| Design and Arts Arcadia of Myungseung | |
| Foundation: | 2004 |
| Founder: | Soon Jo Lee, CEO |
| Location City: | Seoul |
| Location Country: | Korea |
| Parent: | MAC Architects-Consultants Group Ltd. |
| Homepage: | DAAM.ac |
Design and Arts Arcadia of Myungseung (abbreviated DAAM), located in Chuncheon, Korea, is a full-service hotel with many components of art and culture as the focal theme of its operations. First conceptualized in 2004 by the CEO of MAC Architects-Consultants Group Ltd., Mr. Soon Jo Lee, DAAM is currently undergoing construction after having its groundbreaking ceremony on December 21, 2009 and having received its architectural permit on June 23, 2010. The Grand Opening of DAAM is projected to be in 2013.
Apples have long been a theme used to depict ambition as well as innovation. Examples of this could be seen many times throughout history, such as the forbidden apple from The Garden of Eden, the apple from Snow White, Newton's discovery of gravity through the falling apple, the Swiss folk story of Wilhelm Tell and the apple placed on his son's head and even New York City, often dubbed the Big Apple. Following the long traditions of apples being used as a symbol for such historical advances, the theme of the building will be based on the theme of an apple as well. The building will feature two main sections: the apple core and the apple peel with each part having a different purpose.
DAAM will cover roughly 2.5 million square feet (~235,000 m2), with 7 above-ground floors on both the apple core part and the apple peel part respectively. It will contain 7 underground floors to be used as parking facilities as well as storage facilities. The other building facilities are:
The Bauhaus of the early 1900s was a school in Germany that combined crafts and the fine arts, and was famous for the approach to design that it publicized and taught. By incorporating art and music classes, along with seminars and lectures given by professionals and professors in their respective industry, DAAM has ambitions of creating a neo-Bauhausian movement. The furthering of the fine arts and the performing arts is to increase the awareness and participation among people of different ages and backgrounds. There are hopes to have international artists come to DAAM to work on their craft while having the capacity for also displaying their works and even having their works put up for sale.
In the Korean drama Personal Taste featured on MBC starring Son Ye-jin and Lee Min-ho, the Design and Arts Arcadia of Myungseung was the focal point of the plot, while being enveloped in the comedic love story that took place between the leading characters. Powered by MAC Architects-Consultants Group Ltd., DAAM, while being a part of the drama itself, also acted as the primary sponsor for the drama.