| Dencio's Bar and Grill | |
| Type: | Wholly owned subsidiary |
| Foundation: | in Quezon City, Philippines |
| Location: | Makati, Philippines |
| Locations: | 30 |
| Founders: | Dennis Nakpil Dennis Mariano Jr. |
| Key People: | Martin P. Lorenzo (CEO) |
| Industry: | Restaurants |
| Products: | Philippine cuisine |
| Revenue: | (2007)[1] |
| Net Income: | (2008)[2] |
| Parent: | Max's Group Inc. (formerly Pancake House Inc.) |
Dencio's Bar and Grill, simply referred to as Dencio's, is a group of restaurants based in the Philippines.
Dennis Nakpil and Dennis Mariano Jr. thought of creating a restaurant that emphasizes certain Philippine traditions. Their principle was "bringing the BARRIO into the metropolis." Thus, they opened one in Quezon City in 1991.[3] They named it Dencio's. Dencio is a Philippine variant of Dennis, the name of the two founders.[4]
In 2004, Dencio's was purchased by Pancake House, Inc. (now Max's Group, Inc.) for . To buy the chain, almost all that money (or 93.75% of the price) had to be borrowed from banks.[5]
Some characters from Pugad Baboy, a famous comic strip in the Philippines, are portrayed in Dencio's ads and menus. This was a concept proposed by two officials of the chain. It was believed though that the comic characters and the restaurant chain make a more perceived image of the local table custom. They call this Pugad Dencio's. This form of advertisement also goes with a song which is performed by rock band Sugarfree.[6]