Delta Cafés Explained

Novadelta, S.A.
Type:Sociedade Anónima
Founder:Rui Nabeiro
Location City:Campo Maior
Location Country:Portugal
Area Served:Worldwide
Products:Coffee, tea, sandwiches and iced drinks

Delta Cafés (pronounced as /pt/) is a Portuguese coffee roasting and coffee packaging company headquartered in Campo Maior, Alentejo. The company was founded in 1961 and is among the top market leaders in the Iberian Peninsula. Founded by Rui Nabeiro (1931-2023), its conglomerate includes interests in agribusiness, agriculture, real estate, hotels, and other businesses.[1]

History

Delta Cafés was founded by Rui Nabeiro in 1961 in the town of Campo Maior, Alentejo, in a small 50m2 warehouse, which could only handle two 30kg (70lb) roasters and with the participation of only three workers.[2] [3] In 1994, the company became Portugal's market leader with a share of 42%.[4] In 1998, the Nabeiro/Delta Cafés Group was restructured and gave rise to 22 companies organized into strategic areas, with turnover of approximately 160 million. In the 2000s, it became the market leader for coffee in Portugal, with a market share of 38%. It has 47,000 direct retail clients (among the largest of which is Sonae, a leading Portuguese retailer) and 3,000 employees.[5] Also in the 2007, Delta Cafés launched its own espresso products, Delta Q, based on a proprietary system of single-serving "capsules" containing ground coffee and rooibos, and specialized machines to brew espresso from the contents of the capsules in a similar way to that of Nestlé's Nespresso brand portfolio.[6] In October 2017, Delta Cafes partnered with the 'e-commerce' platform Alibaba.[7] In July 2018, Delta joined the international coffee association International Coffee Partners (ICP).[8]

Notes and References

  1. https://web.archive.org/web/20120927072032/http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=29187715 Delta Cafes- Sociedade Gestora De ParticipaÇoes Sociais, S.a.
  2. News: Rui Miguel Nabeiro. 2016-08-25. The CEO Magazine. 2018-01-17. en-AU.
  3. Web site: 2023-03-19 . Rui Nabeiro (1931-2023): o homem que pôs Campo Maior no mapa . 2023-10-08 . Expresso . pt.
  4. Web site: Fábrica da Delta Cafés - Campo Maior, Portugal - Iconic Factories on Waymarking.com. www.waymarking.com. en. 2018-01-17.
  5. http://www.wbcsd.org/Plugins/DocSearch/details.asp?DocTypeId=24&ObjectId=MjQ1Ng&URLBack=%2Ftemplates%2FTemplateWBCSD5%2Flayout%2Easp%3Ftype%3Dp%26MenuId%3DODY%26CurPage%3D10%26SortOrder%3DPubDate%2520ASC Sonae: Delta Cafés socially responsible coffee (Case Study)
  6. https://imagensdemarca.sapo.pt/dossier/detalhes.php?id=496
  7. News: Delta Cafés à venda no gigante online Alibaba. Silva. Nuno Miguel. 2017-10-25. O Jornal Económico. 2017-11-03. pt-PT.
  8. Web site: Delta junta-se a associação internacional de café. marketeer.pt. https://web.archive.org/web/20180725153250/https://marketeer.pt/2018/07/05/delta-junta-se-a-associacao-internacional-de-cafe/. 2018-07-25. dead. 2019-09-14.