Deli (company) explained

Deli
Native Name Lang:zh
Type:Private
Industry:Stationery
Founder:Fujun Lou
Location:Ningbo[1]
Area Served:Worldwide
Num Employees:12,000

Deli Group Co., Ltd., also known as Deli Group, commonly referred to as Deli, is a Chinese stationery manufacturer[2] based in Ningbo, Zhejiang.[3] The company was founded by Fujun Lou in 1981.[4] It operates design centers in Shanghai, Tokyo and Seoul.[5]

History

The company was formed in 1981. In 1995, the "Deli" brand was officially launched.[4] In 1997, Fujun Lou established Ningbo Deli Group Co., Ltd., which was positioned as a comprehensive stationery supplier.[4]

In 2016, the company's first laser engineering machine was introduced.[6] In May 2019, Deli set up a joint venture with Japan-based PLUS.[7] In 2020, its revenue amounted to RMB 38 billion.[8]

Notes and References

  1. Web site: Jadi Imaging to sell Nusign premium stationeries . . July 10, 2020 .
  2. Web site: Chinese stationery brand Deli forays into India . . April 11, 2009 .
  3. Web site: Omega Distribution holds Deli Dealer’s Summit . . March 4, 2018 .
  4. Web site: 得力“回怼”花西子背后:文具业需求收缩,转型迫在眉睫 . . September 28, 2023 .
  5. Web site: 文具产业助力宁海经济腾飞 . December 6, 2018 . . https://web.archive.org/web/20240419182007/https://zqb.cyol.com/html/2018-12/06/nw.D110000zgqnb_20181206_1-05.htm . April 19, 2024 . live .
  6. Web site: 国货正当潮 得力国产打印机何以致胜 . . August 19, 2022 .
  7. Web site: 日本普乐士携手得力在中国卖办公家具 . . August 13, 2020 . https://web.archive.org/web/20221027213242/https://cn.nikkei.com/industry/tradingretail/41604-2020-08-13-05-00-00.html . October 27, 2022 . live .
  8. Web site: A Conversation with the CEO of Deli Group . Liu Xiaolin . . May 9, 2022 . https://web.archive.org/web/20220627060952/http://www.eeo.com.cn/2022/0509/533688.shtml . June 27, 2022 . live .