Dejavu (Koda Kumi album) explained

Dejavu
Type:studio
Artist:Koda Kumi
Cover:kodakumidejavucdonlyuhq.jpg
Recorded:2010–2011
Label:Rhythm Zone
Producer:Koda Kumi
Prev Year:2010
Next Title:Driving Hit's 3
Next Year:2011

Dejavu is the ninth studio album by Japanese singer-songwriter Koda Kumi. It was released on March 2, 2011, one month after her single "Pop Diva".[1] Just like her previous albums, beginning with Best ~first things~ (2005), Dejavu topped the Oricon charts at No. 1 and remained on the charts for twenty-four weeks.

The album was released as a CD and a CD+2DVD combo, the latter of which was only released for a limited time and held the concert Dream Music Park. Once the limited editions sold out, a CD+DVD edition was made public, which omitted the live performance.

Background and release

Dejavu is Japanese pop-R&B singer Koda Kumi's ninth studio album. It was released a month after her limited released single "Pop Diva". The album peaked at No. 1 on the Oricon Albums Charts and remained on the charts for twenty-four weeks.[2]

Dejavu was released in two editions – a standard CD and first press limited edition CD+2DVD edition, which featured Kumi's performance Dream Music Park. After the CD+2DVD sold out, a CD+DVD version was released, which omitted the performance.[3] The first DVD contained four new music videos and an alternate video of "Pop Diva". "Be My Baby" and "Megumi no Hito" were both given music videos, despite their songs not being placed on the CD. Initially, they were released on Kumi's first cover album Eternity ~Love & Songs~, which had been released in October the previous year.[4]

The album featured American singer-songwriter and producer Brandon Howard (known as B. Howard), who was featured in the song "Passing By," though he was not credited on the track listing on the back of the album covers.[5] [6]

On the first DVD of the CD+2DVD editions, after the music videos, the first half of Kumi's Dream Music Park at the Yokohama Stadium played with the second DVD housing the second half.[7] [8] Once the CD+2DVD editions sold out and the CD+DVD editions became available, only the music videos were available on the DVD. The album was certified platinum by the RIAJ after its release.[9]

Packaging

Dejavu was released in three editions. The CD-only edition contains fifteen musical tracks. The CD+DVD version contains fifteen musical tracks and nine music videos. The CD+2DVD version contains fifteen musical tracks, nine music videos and Kumi's Dream Music Park concert.

The CD+2DVD was of limited release, with only a certain number of copies produced. Once all of the 2DVD copies were sold, a CD+DVD version was available. The CD+2DVD editions contained Kumi's Dream Music Park, which spanned for two days at the Yokohama Stadium.

Endorsements

"Okay" and "Aitakute" (逢いたくて / Want to See You) were both used to advertise Kracie's "Ichikami" (いち髪) shampoo range, which featured Kumi as the spokesperson for the surrounding marketing campaign.[10] [11] "Melting" was used as the theme song to Sogo & Seibu's "Winter City" promotional campaign.[12] "Winter City" is an annual winter promotion done by Sogo & Seibu for the final week in December to help sell their stock of winter merchandise.[13] "Hey baby!" was used as the opening song for popular anime Crayon Shin-chan for its twelfth season.[14] The anime was produced by Shin-Ei Animation, and was an adaptation of the manga created by Yoshito Usui. "Bambi" was used to advertise the online store 7net Shopping.[15] Kumi had helped advertise the site in the past with her song "Lollipop."[16]

Charts

Year-end charts

Release history

RegionDateFormatLabel
Japan[19] [20] March 2, 2011CD, CD+DVD
CD+DVD Limited Edition
Digital Download
Rhythm Zone
Hong Kong[21] March 11, 2011CD
CD+DVD Limited Edition
Avex Asia
South Korea[22] March 18, 2011CDSM Entertainment

Notes and References

  1. Web site: POP DIVA(with DVD) / KODA KUMI / ORICON STYLE. Oricon. February 4, 2016.
  2. Web site: Dejavu (Limited Edition) / KODA KUMI / ORICON STYLE. Oricon. February 4, 2016.
  3. Web site: Dejavu – Album Info . Rhythm Zone Official Site . October 24, 2011 . dead . https://web.archive.org/web/20110122141645/http://rhythmzone.net/koda/information/110118.html . January 22, 2011 .
  4. Web site: ETERNITY ~Love & Songs~ / KODA KUMI / ORICON STYLE. Oricon. February 4, 2016.
  5. Web site: B. Howard – Passing By feat. Koda Kumi. YouTube. May 25, 2016.
  6. Web site: Koda Kumi~Dejavu~Scans. Hedonist Electrico. May 25, 2016.
  7. Web site: Dream Music Park in YOKOHAMA STADIUM . Youku . February 4, 2016 . dead . https://web.archive.org/web/20160213110800/http://v.youku.com/v_show/id_XMjExMjI2NDE2.html . February 13, 2016 .
  8. Web site: Dejavu – Koda Kumi OFFICIAL WEBSITE. Rhythm Zone. February 4, 2016.
  9. Web site: ゴールド等認定作品一覧 2011年03月 . Works Receiving Certifications List (Gold, etc) (March 2011) . . ja . April 10, 2011 . April 10, 2011.
  10. Web site: To strengthen the "power of harmony" and be reborn with "new hair" Beautiful, strong and representing all types of "beauty!" Koda Kumi appearance in the new CM nationwide. Kracie. January 29, 2016.
  11. Web site: Koda Kumi Ichikami1. YouTube. February 4, 2016.
  12. Web site: Koda Kumi – SOGO Seibu Melting. DailyMotion. February 4, 2015.
  13. Web site: Japan Shopping Now – 【SEIBU・SOGO WINTER SALE】 Around Tokyo. Japan Shopping. December 26, 2015. April 8, 2017.
  14. Web site: DISCOGRAPHY:倖田來未(こうだくみ)OFFICIAL WEBSITE (Rhythm Zone : RZCD-46831). Rhythm Zone Official Site. https://web.archive.org/web/20120111091427/http://rhythmzone.net/koda/discography/RZCD-46830.html. January 11, 2012. dead. January 5, 2016.
  15. Web site: Koda Kumi – 7net Shopping (Bambi) CM. Facebook. February 4, 2016.
  16. Web site: Koda Kumi 7net Shopping ~Lollipop. YouTube. April 8, 2017.
  17. Web site: ja:倖田來未のリリース一覧 . A Look at Koda Kumi's Releases . http://www.oricon.co.jp/prof/artist/259698/products/release/ . ja . . April 16, 2014.
  18. Web site: 2011年のCDアルバム年間ランキング . . 2011 Album Yearly Ranking . 2011 . ja . July 15, 2012 . https://web.archive.org/web/20120808235459/https://web.archive.org/web/20120824064855/http://www.oricon.co.jp/rank/ja/y/2011/more/2 . August 8, 2012 . dead .
  19. Web site: Dejavu Kumi Koda [CD]]. CDjapan.co.jp. October 24, 2011.
  20. Web site: iTunes – ミュージック – 倖田來未「Dejavu」. iTunes Store Japan, Apple Inc. October 24, 2011.
  21. Web site: YESASIA: Dejavu (ALBUM+DVD)(First Press Limited Edition)(Hong Kong Version) CD – Koda Kumi, Avex Asia Limited – Japanese Music – Free Shipping – North America Site. YesAsia.com. October 24, 2011.
  22. Web site: YESASIA: Koda Kumi – Dejavu (Korea Version) CD – Koda Kumi, SM Entertainment – Music – Free Shipping – North America Site. YesAsia.com. October 24, 2011.