Definition 6 Explained

Definition 6
Type:	Privately held company
Predecessor:	iXL (1996-2001) Creative Bubble (2001-2011)
Foundation:	1996
Location City:	Atlanta
Location Country:	United States of America
Key People:	Jeffrey Katz (CEO) Frank Radice (Expert In Residence) Jason Rockman (President) ^[1]
Industry:	Digital Marketing, sound design, Animation studio, Post-production

DEFINITION 6 is a digital marketing agency that was founded in Atlanta in 1997.^[2]

DEFINITION 6 is headquartered in Atlanta and has offices in New York City and London.^[3] The agency is backed by Navigation Capital Partners, an Atlanta-based private equity firm.^[4] In August 2009, DEFINITION 6 acquired Creative Bubble,^[5] a video and post-production and sound engineering company based in New York. In December 2009, DEFINITION 6 acquired Leach Communications, a strategic communications firm based in New York.^[6] In September 2012, DEFINITION 6 acquired Synaptic Digital, an earned media and strategic content distributions company.^[7] Barry Sikes took over as CEO of DEFINITION 6 from Michael Kogon in 2013. Shortly thereafter former President and COO Jeffrey Katz became COO in 2014. Definition 6 has worked for various global brands. ^[8] In 2019, they became part of the Dawn portfolio of independent creative agencies. ^[9]

Awards

• CLIO Gold Interactive Award (CLIO Awards May 2010)^[10]
• Advertising Age Small Agency Campaign of the Year for Coca-Cola's "Happiness Machine" (July 2010)^[11]

Former leadership

• Jonathan Accarrino (2010-2013)On June 24, 2010, DEFINITION 6 hired Jonathan Accarrino from NBC Universal, where he was responsible for all social networking promotion, training, and account voice development for on-air and online talent, franchises, and NBC Universal executives.^[12]
• Alfred Leach (2009-2012)DEFINITION 6 acquired PR firm Leach Communications in December 2009.^[13]

Notes and References

1. Web site: Jason Rockman.
2. Web site: Atlanta-based Definition 6 acquires N.Y. studio. 2009-08-31. WRAL TechWire. en-US. 2020-04-28.
3. Web site: Definition6 . 2012-11-09 . https://web.archive.org/web/20121109225250/http://www.definition6.com/who-we-are/press-releases/synaptic-digital-uk-rebrands-as-definition-6.aspx . 2012-11-09 . dead .
4. Web site: DLA Piper, Greenberg lawyers ink $15M private equity deal . 2010-11-14 . https://web.archive.org/web/20101123083817/http://dealwatchblog.com/post/2009/07/15/DLA-Piper-and-Greenberg-lawyers-ink-15-million-dollar-private-equity-deal.aspx . 2010-11-23 . dead .
5. Web site: Definition 6 acquires Creative Bubble. 31 August 2009. DMNews.com. 28 December 2018.
6. Web site: Marketing & eCommerce Agency Definition 6 Acquires Leach Communications.
7. Definition6.com. "Definition 6 Acquires Synaptic Digital Enhancing Content Marketing Capabilities and Distribution," 25 Sept. 2012. Web. 31 July 2013.
8. Web site: Case Studies . Definition 6 . 2 July 2019.
9. Web site: DEFINITION 6 Joins Dawn Group of Agencies.
10. Web site: Coca-Cola "Happiness Machine" Wins Top Honors at the 2010 CLIO Awards. May 29, 2010. designtaxi.com. 28 December 2018.
11. Web site: Small Agency of the Year, Campaign of the Year: Definition 6's 'Happiness Machine'. 26 July 2010. adage.com. 28 December 2018.
12. Web site: NBC Digital Marketing Veteran Jonathan Accarrino Joins Definition 6 Social Media Team.
13. Web site: Jobs in Advertising - AgencySpy. www.mediabistro.com. 28 December 2018.