Decima Gallery Explained

Decima Gallery (also Decima Projects, Decima International Arts or Decima) is a London-based arts projects organisation with a reputation for irreverent projects.[1] It is owned and managed by David West,[1] [2] Alex Chappel,[1] Larry McGinity [3] and Mark Reeves.[3]

Decima have occupied various physical spaces since 1997 and have also staged a number of projects hosted by other venues, in London and around the world, including major London spaces such as the Tate Modern, the Victoria and Albert Museum and the Whitechapel Gallery. Decima have also staged many conceptual, event-based and media-based projects.[3] Ralph Rugoff in a 1998 edition of Frieze called them "Neo-Publicists", describing them as not just seeking press coverage, but using mass media as an artistic medium.

As well as staging art projects, events, and club nights, Decima deals in limited edition books and prints, specialising in Gilbert & George[4] and Stephen Gill.

A 2008 article in The London Paper described the gallery as "infamous" for its headline-grabbing stunts in the late 1990s, including the hoax "Fuckart & Pimp" exhibition where Angela Marshall pretended to offer her artwork in exchange for oral sex, the show "Was Jesus a Homosexual?" and the time that curators Alex Chappel and David West gatecrashed the Tate dressed as a pantomime cow to "make people think".

Origin

David C. West worked with the Factual Nonsense Gallery alongside Joshua Compston before Compston's death on 5 March 1996. Among projects on which they collaborated was The Jack Duckworth Memorial Clinic,[5] a spoof clinic for soap opera addicts.

In 1996, West, along with Alex Chappel, formed a "media terrorist" group called a.r.t. ("a reasonable thought"). "We use the media as a canvas for art", explained West:[6] "Stunts have included running a clinic for soap opera addicts and launching The Dennis Nilsen Tour Company.".[7]

Decima Street 1997-2000

The group's name originates from the address of their first gallery space[8] which was officially launched in February 1998 at 3 Decima Studios, Decima Street, London SE1.

The gallery was first occupied on 31 August 1997 by Guy Hilton, Philip Hunt, Alex Chappel and Matthew John Andrew. Guy Hilton left before the first show, later founding the Guy Hilton Gallery with Angela Friese in London's East End, in 2005. On 12 February 1998 the gallery was launched with a show named "Scott",[9] [10] which was organised by Matthew John Andrew and Philip Hunt.

In April 1998, Decima staged "Fuckart & Pimp", a hoaxed show that purported to feature a female artist producing paintings while having sex with clients.[11] [12] [13] [14]

"With delicious predictability, the Great British Public were incensed." The show was in fact a hoax.[15] [16]

Hunt and Andrew left in November 1998 after which, Decima was managed by Chappel and West.

On 21 August 1998, Decima sent a fax to the Tate informing them that they would be bringing a real cow to the Gallery to "show where food and sex connect with the world of art". It turned out to be the artists themselves as a pantomime cow. At this time, the artist Derrick Welsh was represented by and closely affiliated to Decima.[17]

In April 1999, Decima attempted to cause another splash with a show entitled "Was Jesus a Homosexual?" which was organised in conjunction with political philosopher Richard Morley. The Independent's Pandora column reported that:

The exhibition also featured Swedish artist Anna Livia Löwendahl-Atomic.

When the original gallery space closed in January 2000 the name Decima continued to be used by Chappel and West for art projects.

In limbo 2000-2007

Decima steadily continued organising and participating in projects during 2000–2007, albeit far less frequently. During this time, those involved with Decima became involved with other offshoot and related projects.

In 2005, The Upstairs Gallery in Clerkenwell Green, London was opened by Chappel and Fiona Watson while the Guy Hilton Gallery was opened in Spitalfields, London, and an art and book sales website www.drugaddict.co.uk was launched by West.

Gallery 2 in Hackney Wick

Decima opened an art gallery in a former peanut factory in London's Hackney Wick area [4] [18] on 23 February 2008 with a launch show "The Famous, The Infamous and the Really Quite Good".[19]

In March 2008, Decima began a collaboration with local galleries Elevator and Residence and local studios to plan a local Arts Festival, called Hackney Wicked. On 8 August, The first Hackney Wicked festival went ahead.[18]

Also during 2008, Decima launched their online project 'Decima TV' by webcasting a "chat show" in which comedian Aaron Barschak conducted a series of interviews with artists, namely the artists Bob & Roberta Smith,[20] Franko B and Mark McGowan.

Decima are on record as sceptical about the 2012 Olympics, which is planned for the Hackney Wick area. They comment in an article by Fay Nicholson "Relational Aesthetics"[21]

The Hackney Wick Decima Gallery space closed late 2008 - early 2009.

Without walls, 2009

Decima were criticised in January 2009 following an exhibition on Sunday 18th where they utilised images of missing three-year-old schoolgirl Madeleine McCann in a pornographic exhibition Make Your Own Maddy Porn.[1] The exhibition was branded "appalling and completely insensitive" by the NSPCC.[22] West and Chappel responded with a statement to the Hackney Gazette, saying that "In many ways we were just trying to highlight how Madeleine McCann's image has been used and abused by the press over the past 21 months." They added that they "never intended nor wanted to cause offence to the McCann family by doing this" but acknowledged that such an outcome was "impossible to achieve".[23] They claimed to have been subjected to "dozens of people from Liverpool literally kicking the door in" after the gallery's details were given out on a Liverpool radio station, and the Hackney Wick gallery was closed at the end of January.[23]

In July 2009, Decima exhibited in the Ghetto Gallery, Split, Croatia[24] and went on to stage notable exhibitions in Kreuzberg, Berlin, Germany; Piccadilly, London and the Tate Modern, London.

As well as exhibitions, in 2009 Decima also organised various film projects, performance projects, art fairs, live music events and even a Berlin rave.

Exhibitions and projects

A selection of exhibitions and projects organised by or involving Decima Gallery. Most dates are approximate: where an accurate date is shown, this refers to the launch date.

1997 and earlierRelated projects which pre-date Decima:
1998All 1998 events held at Decima Gallery, London SE1, UK unless otherwise stated.
1999All 1999 events held at Decima Gallery, London SE1, UK unless otherwise stated.
2000–2007
2008All 2008 events held at Decima Gallery, Hackney Wick, London E3, UK (unless otherwise stated).
2009
2010

See also

Artists, individuals and organisations Decima work with or have worked with, and other related articles:

Adam DantArt of the United KingdomContemporary artDavid ShaylerGary HartHarry PyeLittle Artists • Louise Camrass • Mark McGowanMatt Calderwood • Micalef • Neil ZakiewiczPaloma FaithPiers WardleSadie FrostSimon StarlingStephen Gill (photographer)Tymon Dogg • Vic Reeves • Young British Artists • Quilla Constance

Notes and References

  1. News: MADDIE: NO APOLOGIES . David . C. West . Alex . Chappel . The Hackney Gazette . Argent . London . 18 February 2009 . 13 February 2010 . to state that Decima has faced "universal condemnation" is simply incorrect .
  2. Web site: London: Pete Doherty turning to Islam. 27 April 2008. Islam in Europe: London. 13 February 2010. [Pete Doherty] has also failed to impress art experts, with David West, owner of London's Decima Gallery, adding, "It's not got any artistic merit. He's using his blood to make them interesting, but when you look at them they're what any four-year-old can do.".
  3. News: Row over Stoke Newington Banksy rumbles on . Peter . Sherlock . The Hackney Gazette . Archant Media . London . 16 September 2009 . 13 February 2010 . controversial artist group Decima Gallery... disagree. In a joint statement, directors Alex Chappel, Larry McGinity, Mark Reeves, declared "street art is dead." .
  4. News: Secret East London . Serena . Kutchinsky . Time Out . London . 19 October 2009 . Having abandoned Shoreditch, the capital’s art squads have spent the past couple of years annexing the post-industrial wasteland of Hackney Wick. One former factory has been converted into studios with the Decima Gallery, which specialises in limited edition Gilbert & George prints, the main draw. Keep an eye out for their regular club nights. . 9 February 2010 . 17 February 2010 . https://web.archive.org/web/20100217034949/http://www.timeout.com/london/features/8951/Secret_east_London.html . dead .
  5. News: On the slippery slope to soap addiction . MARIANNE . MACDONALD . The Independent . 16 February 1996 . 9 February 2010 .
  6. .
  7. News: It's sick . Newsquest Media Group . Bolton Evening News . Lancashire, UK . 12 July 1996 . 9 February 2010 . THE Dennis Nilsen Tour company - named after the convicted serial murderer - is considering coach holidays to horror sites around Britain . https://web.archive.org/web/20081007224900/http://archive.thisislancashire.co.uk/1996/7/12/849094.html. dead. 7 October 2008.
  8. Book: Ito , Atsuhide . Asis . Inigo . Schwartz . Nicola . The Pocko Collection . Dear, Thank You, Yours Sincerely . Pocko Editions . illustrated . 2001 . London . 978-1-903977-00-2.
  9. News: Guardian Guide . London . 14 February 1998 .
  10. News: Time Out . London . 25 February 1998 .
  11. News: The Consummate Artist - or just selling sex? . Kate . Watson-Smyth . The Independent . London . 1 . April 1998.
  12. News: The painting that comes with sex thrown in . The Independent . London . 7 . April 1998.
  13. News: Art World's sex venture proves a turn-off for council . Dan . Glaister . The Guardian . London . 2 . April 1998.
  14. News: Sex Artist Show end in Turn-Off . Kellie . Redmond . The South London Press . London . April 1998.
  15. News: What a Sham... As the Shamanovs are exposed, we look at the greatest art practical jokes . Hermione . Hoby . The Observer . London . 3 . 19 July 2009 . 9 February 2010 .
  16. News: Con artists: Always suspected conceptual art was a bit of a hoax? It is now - spoofing with attitude is taking off all over. . John . Windsor . The Independent . London . 6 June 1998 . One of the prime targets of spoof art is the press - those people who can't tell an artwork from a pile of bricks and who keep wittering on about taxpayers' money. Sex-for-art is as good a bait for hacks as holidays- as-art. Angela Marshall, the artist who stipulated sexual consummation with the buyers of her paintings at the Decima Gallery in Bermondsey, south London, in April, turned out to be an imposter. Then the real Ms Marshall turned up and proceeded to do the business. . 9 February 2010 .
  17. News: Stunt 'mooooved' along . Rachel . Double . Westminster & City mail . London . 21 August 1998.
  18. News: Sumptor. Helen. Rogue Galleries. Time Out. London. 18. 19 June 2008. 7 February 2010. https://web.archive.org/web/20100805074459/http://www.timeout.com/london/art/features/5030/East_End_art-Hackney_Wick_galleries.html. 5 August 2010. dead.
  19. News: Holland . Jessica . Decima-tion in E3 - Shock gallery The Decima Gallery joins an east London art revolution . The London Paper . London . 13 . News International . ART for sex, gay claims for Jesus, pantomime cows – all standard fare for infamous London gallery Decima. The space, formerly in a Bermondsey back street, built up a rep in the late 90s for its headline-grabbing stunts. There was the Fuck Art and Pimp exhibition, where Angela Marshall offered her drawings for blow jobs (later unveiled as a spoof), the show Was Jesus a Homosexual?, and the time Decima’s joint curators Alex Chappel and David West gratecrashed the Tate dressed as a pantomime cow to "make people think" . 12 February 2008 . 7 February 2010 . dead . https://web.archive.org/web/20100125084919/http://www.thelondonpaper.com/going-out/whats-new/hackney-art-the-decima-gallery . 25 January 2010.
  20. Book: Bob & Roberta Smith

    . Bob & Roberta Smith. Bob & Roberta Smith. Matthew Collings. Introduction by Matthew Collings. Dell. Christopher. Hijack Reality. 13 February 2010. 2008. Deptford X Ltd in association with CT Editions Ltd.. London. 978-0-9547071-2-5. 63. I was recently interviewed by Aaron Barschak..

  21. http://www.artartartgallery.com/newsitefive/files/u1/feb08artartart1.pdf{{dead link|date=November 2017 |bot=InternetArchiveBot |fix-attempted=yes }}
  22. Web site: Madeleine image used in porn 'art' | This is Leicestershire . https://archive.today/20120917135554/http://www.thisisleicestershire.co.uk/news/Madeleine-image-used-porn-art/article-638042-detail/article.html . 17 September 2012 . dead.
  23. News: Maddie Outrage . 25 February 2021 . Hackney Gazette . 11 February 2009 .
  24. News: Jerković. Ana. 'Decima Gallery' priredili borbu pasa u Ghettu. 'Decima Gallery' organize a dog fight in the Ghetto. Slobodna Dalmacija. Croatia. 29. Croatian. 29 July 2009. 7 February 2010 .
  25. Book: Cooper , Jeremy . No FuN Without U - The Art of Factual Nonsense . Ellipsis . 2000 . London . 211 . 1-899858-80-6.
  26. News: Contemporary Visual Arts . Keith . Patrick . London . 1998 . 19 . 72 .
  27. News: Sex for art . The Indian Express . Bombay . 18 April 1998 . 8 February 2010 . In what would be one of the most outrageous exhibitions ever held in London, an American artist was planning to sell her body as well as her paintings, The Independent newspaper reported on Friday. .
  28. Book: Greer , Germaine . Germaine Greer

    . Germaine Greer. The Whole Woman. 13 February 2010. 1999. Doubleday. London. 978-0-385-60016-3. 329.

  29. Web site: The Wgtn Experiment - Wendy Bornholdt . City Gallery Wellington . 13 February 2010 . https://web.archive.org/web/20100512064039/http://www.citygallery.org.nz/mainsite/TheWgtnExperimentWendyBornholdt.html . 12 May 2010 . dead.
  30. News: Redmond . Kellie . We are not Amoosed . The South London Press . London . 1 . A shocking tribute to the late Princess Diana involving a pantomime cow... . September 1998 .
  31. http://www.rartandsete.com "Rart and Sete"
  32. Web site: Laura White. Laura. White. Goldsmiths University. 13 February 2010.
  33. Book: White , Laura . Andrew Renton . Lisa Le Feuvre . Laura U. Marks . The Stuff of Images. 13 February 2010. 2008. Castlefield Gallery Publications. Manchester. 978-0-9559557-1-6. 10.
  34. Web site: Decima Exhibition.
  35. Web site: 404-error.
  36. Web site: Martin. Richard. Art Pops. Meetin.org. 15 May 2008. 1 February 2010.
  37. Web site: Decima Editions Art Fair 1 @ Old Peanut Factory. 31 May 2008.
  38. Web site: Watch PART 01 - Bob & Roberta Smith (Intro) | Decima TV Episodes | Videos | Blip . 14 February 2010 . dead . https://archive.today/20130418173427/http://blip.tv/file/1331634 . 18 April 2013 .
  39. Web site: The Gentle Author. So long, Piers Wardle. Spitalfields Life. 2010. 7 February 2010. London.
  40. Web site: Byron Pritchard v East End Lights | Decima TV on Blip . 14 February 2010 . dead . https://archive.today/20120709130108/http://decimatv.blip.tv/file/1555625/ . 9 July 2012 .
  41. News: Micalef for poet Laureate . Peter Sherlock . The Hackney Gazette . London .
  42. Web site: Britain's Rubbish . Tom . Jeffries . 2009 . Spoonfed Magazine . 13 February 2010 . Yes, that's right, it's party time, courtesy of controversial East End art folks Decima....in order to raise money for Decima's forthcoming Berlin-based exhibition. Britain's Rubbish will examine the state of the nation - corruption, individualism, fear, ridiculousness. . https://web.archive.org/web/20120227065457/http://www.spoonfed.co.uk/london/event/britains-rubbish/at/george-tavern/ . 27 February 2012 . dead.
  43. News: Transvestiten, Kunstblut und Gumminasen . Rita . Bond . Berliner Zeitung . Berlin . 2 November 2009 . 13 February 2010 . German . Transvestites, fake blood and rubber noses . Die britische Künstlergruppe Decima veranstaltet weltweit Art-Parties. Zur Eröffnung ihrer Kreuzberg-Galerie ließen Alex Chappel und David C.West zwei Bands, 5 DJs und 3 Video Künstler tanzen.Gänsehaut bekomme ich von dem ganzen Kommerz-Halloween-Trubel. . .
  44. http://www.planettitanic.com/Catalogue%20Britains%20Rubbish%20-%20p.pdf{{dead link|date=November 2017 |bot=InternetArchiveBot |fix-attempted=yes }}
  45. http://featherhouse.com/?p=32{{dead link|date=November 2017 |bot=InternetArchiveBot |fix-attempted=yes }}
  46. Web site: La Bouche issue three . 13 February 2010 . dead . https://web.archive.org/web/20110713180533/http://www.labouchemag.com/issue-three.php?art=91 . 13 July 2011 .
  47. Web site: Decima Projects / Rubbish Christmas / George Tavern . 17 November 2009 . The Hackneyist . 13 February 2010 . Buy art, listen to music, drink beer and eat soup and cake at the infamous Shadwell hostelry . https://web.archive.org/web/20110716124243/http://sejewellery.squarespace.com/journal/2009/11/17/decima-projects-rubbish-christmas-george-tavern.html . 16 July 2011 . dead.
  48. Web site: Decima & la Bouche XMAS RUBBISH Art Fair and Live Gig - London . 13 February 2010 . https://web.archive.org/web/20120227065442/http://www.spoonfed.co.uk/london/event/decima-la-bouche-xmas-rubbish-art-fair-and-live-gig/at/george-tavern/ . 27 February 2012 . dead .
  49. Web site: Decima Projects / Smash & Grab . 17 December 2009 . The Hackneyist . 13 February 2010 . Award-winning artist Louise Camrass will be exhibiting her work alongside Bulgarian artist Nelly Dimitranova – including films, photographs, paintings and drawings . https://web.archive.org/web/20110716123257/http://sejewellery.squarespace.com/journal/2009/12/17/decima-projects-smash-and-grab.html . 16 July 2011 . dead.
  50. Web site: The Decima Turnip Prize.
  51. Web site: Jeffries . Tom . What Happens After The Ball? . Spoonfed Media . 2009 . 1 February 2010 . London . https://web.archive.org/web/20120227065419/http://www.spoonfed.co.uk/london/event/what-happens-after-the-ball/at/decima-clark-west/ . 27 February 2012 . dead.