| Debenhams Brands Ltd | |
| Type: | Online retailer |
| Trading Name: | Debenhams |
| Foundation: | 2021 |
| Location: | 49/51 Dale Street, Manchester, England, UK |
| Key People: | Daniel Finley, Chief Executive Officer John Lyttle, Group Chief Executive |
| Industry: | Fashion online retail Beauty store |
| Area Served: | United Kingdom |
| Owner: | Boohoo |
| Parent: | Debenhams Brands Ltd |
Debenhams (formerly Debenhams.com), a trading name of Debenhams Brands Ltd, is an online retailer owned by Boohoo.com. The company was formed in 2021 after Boohoo purchased the website operations and rights to the name of the department store group Debenhams, which had entered liquidation.
Boohoo purchased the name and associated website operations from the administrators of Debenhams for £55 million in January 2021.[1] On 12 April 2021, Boohoo relaunched the Debenhams website with a new full range of products and brands, mostly brands owned by Boohoo.[2] Debenhams' remaining stores continued to trade separately to the website operation until their closure in May that year.[3]
On 16 June 2021, Boohoo's Group Chief Executive John Lyttle told The Times that some beauty brands had refused to supply products to Debenhams unless it had a physical store presence, thus Boohoo planned to open one Debenhams-branded beauty store outside London.[4] [5]
In December 2021, Debenhams.com Beauty opened in the Manchester Arndale shopping centre, operated by Boohoo Group.[6] The store was launched to meet a number of contractual deals with brands Boohoo stocks and as a rival to Next's beauty halls[7] and Harrods' H Beauty chain.[8] No further physical stores are expected to be opened.[9]