De Una Vez Explained

De Una Vez
Cover:Selena Gomez – De Una Vez (Official Single Cover).png
Type:single
Artist:Selena Gomez
Ep:Revelación
Language:Spanish
Recorded:Gomez's house[1]
Genre:
  • Pop
  • alternative R&B
Label:Interscope
Producer:
  • Albert Hype
  • Jota Rosa
  • Neon16
  • Tainy
Prev Title:Ice Cream
Prev Year:2020
Next Title:Baila Conmigo
Next Year:2021

"De Una Vez" (English: "At Once") is a song recorded by American singer Selena Gomez. It was released on January 14, 2021, by Interscope Records, as the first single from her first Spanish-language extended play, Revelación (2021). Tapping into her Mexican heritage,[2] "De Una Vez" marks Gomez's first Spanish-language single, with production from Tainy, Albert Hype, and Jota Rosa. It is a rhythmic pop and alternative R&B song with urban elements, discussing themes of love, self-worth, emotional growth, and empowerment.

Gomez described the song as a "beautiful love anthem". The official music video for "De Una Vez" was released to YouTube alongside the song. Heavily inspired by her Latin American culture, the mystical video adapts the art style of magic realism and depicts Gomez with a glowing milagro resembling the Sacred Heart, chronicling her personal evolution and healing. The video was met with critical acclaim and was nominated for the Latin Grammy Award for Best Short Form Music Video at the 22nd ceremony, marking Gomez's first nomination. "De Una Vez" reached top-ten in Costa Rica, Panama, Paraguay, Venezuela, US Hot Latin Songs, and the top-forty on the Billboard Global 200.

Release and composition

In December 2020, Gomez stated that she has "a whole little vessel of good things coming", and Billboard pointed out that this "could include a Spanish-language project".[3] Various murals were spotted in Mexico, stating the song titles "De Una Vez" and "Baila Conmigo", generating speculating amidst fans and mainstream media that Gomez would be releasing Latin music soon.[4]

On January 14, 2021, Gomez announced the release of "De Una Vez" slated for midnight.[5] [6] Later that day, she "quoted" a tweet dating from January 2011 that referenced a Spanish-language album that was never released, stating: "I think it will be worth the wait",[7] which is exactly a decade since the tweet.[8] "De Una Vez" acts as Gomez's first official Spanish-language single in over 10 years, and second overall after the Spanish version of "A Year Without Rain" (2010), titled "Un Año Sin Lluvia", by her former band Selena Gomez & the Scene.[9] It is her first Spanish effort since "Taki Taki" (2018) with DJ Snake, Ozuna and Cardi B, and first solo foray since the track "Más" from her 2014 compilation album, For You. The song is two minutes and 36 seconds in length, and is the lead single from her first Spanish-language EP Revelación.[10] [11]

"De Una Vez" is a rhythmic pop[6] and alternative R&B song inspired by Empress Of.[12] It also has minimal urban elements.[13] It discusses Gomez's personal healing, love, empowerment, forgiveness, and having the strength to move forward, away from the past.[14] It was produced by Tainy, Albert Hype, and Jota Rosa.

Music video

The official music video for "De Una Vez", was recorded and shot in September 2020 and directed by Los Pérez, produced by Caviar LA and post produced by Eighty4, premiered on January 14, 2021, alongside the release of the song. It received critical acclaim for its visuals and symbolisms,[15] [16] and was nominated for Best Short Form Music Video at the 22nd Annual Latin Grammy Awards, and winning Favorite Music Video at the 2021 Latin American Music Awards.[17]

Synopsis

In the video, Gomez traverses through many rooms in a mystical house, depicting her creative and personal growth using metaphors that reflect on her evolution. She moves from a bedroom decorated with fertile plants and dreams, to a room luminated with lamps, then a kitchen, and a room with levitating vinyl discs and music instruments. Throughout the video, Gomez wears a glowing crystal heart on her chest (an object similar to Sacred Heart), representing her resilience, while she sings the song's lyrics that center on love and healing. The video ends with the words "Baila Conmigo..." ("Dance with Me..."), which has been noted to be a clue to a follow-up song or album.[18]

Direction and production

As "De Una Vez" steers Gomez into a new phase in her music career, she wanted the song's visuals to have an impact on viewers, handled by directors that can deeply connect to the material. She stated: "If I was going to completely immerse myself into a project inspired by Latin culture, I wanted to work with native Spanish-speaking creators". Due to the COVID-19 pandemic and accompanying travel restrictions, the video was shot remotely. The directors were unable to fly to Los Angeles to shoot the video, and were linked to the shooting spot via laptop instead. The entire video was filmed at night, in a single shot with hidden cuts.

Gomez collaborated with Los Pérez, a duo consisting of Mexican director Tania Verduzco and Spanish director Adrián Pérez—a married couple who have worked on commercial advertisements such as for Pepsi and Candy Crush Saga. Wanting to create an emotional journey with the video, Verduzco explained that they "thought that the song had a sincere and personal message, more of the woman than the artist. We had to bring that to light [because] it's a song about a mature woman healing a wound, leaving the past behind, and entering into a new chapter". To channel this idea, Gomez and Los Pérez looked at popular Latin American writers Isabel Allende, Gabriel García Márquez, and Laura Esquivel, whose literary works delved into supernatural concepts of magical realism, an art genre that blends real-world problems with elements of fantasy. Gomez also infused Mexican cultural references into the video, such as the Sacred Heart, a symbol tightly related to Mexican folk art. The team designed the heart based on a Milagro, a Christian folk charm, to symbolize the video's themes of healing.

Gomez's fashion choice for the video follows a "botanical motif", which represents emotional growth. Styled by Shirley Kurata, Gomez wears a soft-pink floral Rodarte dress, with a V-neck, puffed sleeves, and pink, white and yellow daisy prints. The crystal heart is pinned to the centre of the dress. Her wavy hair is adorned with Frida Kahlo-inspired flower accessories made from silk, paired with feathered opal earrings from Mexican designer Daniela Villegas.[19] [20] Gomez's makeup was kept soft, romantic and feminine, using her own Rare Beauty line, in collaboration with longtime makeup artist Melissa Murdick. Murdick was inspired by the runway images from Dolce & Gabbana spring 2014 and Alexander McQueen's spring 2016 fashion shows for Gomez's look.[21]

Accolades

Awards and nominations for "De Una Vez"
YearOrganizationAwardResultRef(s)
2021Latin American Music AwardsFavorite Video[22]
Latin Grammy AwardsBest Short Form Music Video[23]
Berlin Music Video AwardsBest Visual Effects[24]

Credits and personnel

Credits adapted from YouTube.[25]

Musicians

Technical

Charts

Chart (2021)! scope="col"
Peak
position
Costa Rica Anglo (Monitor Latino)[26] 8
Ecuador Anglo (Monitor Latino)[27] 14
Global Excl. US (Billboard)[28] 36
Guatemala Anglo (Monitor Latino)[29] 11
Ireland (IRMA)[30] 100
New Zealand Hot Singles (RMNZ)[31] 16
Panama Anglo (Monitor Latino)[32] 4
Paraguay Anglo (Monitor Latino)[33] 10
Uruguay Anglo (Monitor Latino)[34] 14
Venezuela Anglo (Monitor Latino)[35] 9

Release history

Region! scope="col"
DateFormatLabel(s)
VariousJanuary 14, 2021Interscope[36]

Notes and References

  1. Selena Gomez Says Her Upcoming Spanish Album Was Recorded Almost Entirely Over Zoom. 2021-02-09. Billboard. en. February 21, 2021. https://web.archive.org/web/20210221070723/https://www.billboard.com/articles/columns/latin/9523175/selena-gomez-new-spanish-album-revelacion-recorded-on-zoom/. live.
  2. Web site: Willen. Claudia. Selena Gomez says she experienced 'a sliver of racism' growing up. 2021-02-25. Insider.
  3. News: Selena Gomez confirms Spanish record with new single De Una Vez. PopBuzz. January 14, 2021. January 14, 2021. https://web.archive.org/web/20210114113331/https://amp.popbuzz.com/music/artists/selena-gomez/news/spanish-album-de-una-vez-baila-conmigo-meaning/. live.
  4. Selena Gomez Fans Are Convinced She Has Spanish-Language Music Coming. Billboard. January 14, 2021. January 18, 2021. https://web.archive.org/web/20210118010503/https://www.billboard.com/amp/articles/columns/latin/9510155/selena-gomez-spanish-language-music-fan-speculation. live.
  5. 1349778455529992195. ✨ De Una Vez ✨ Esta noche. Presave ahora. // Tonight. Presave Now.. selenagomez. January 14, 2021. January 14, 2021.
  6. Selena Gomez Drops Highly Anticipated Spanish Single 'De Una Vez': Stream It Here. Billboard. Griselda. Flores. January 14, 2020. January 15, 2021. January 15, 2021. https://web.archive.org/web/20210115002902/https://www.billboard.com/articles/columns/latin/9511629/selena-gomez-de-una-vez-spanish-single-stream/. live.
  7. News: Selena Gomez Announces Her Second Spanish Single "De Una Vez". Seventeen. January 14, 2021. January 14, 2021. January 14, 2021. https://web.archive.org/web/20210114210108/https://www.seventeen.com/celebrity/music/a35217829/selena-gomez-second-spanish-single-de-una-vez/. live.
  8. Web site: Média. Bell. WATCH: Selena Gomez Debuts 'De Una Vez'. live. https://web.archive.org/web/20210115133644/https://www.iheartradio.ca/news/watch-selena-gomez-debuts-de-una-vez-1.14375099. January 15, 2021. 2021-01-15. iHeart Radio. en-CA.
  9. Selena Gomez's Second Spanish-Language Single 'De Una Vez' Is Coming Incredibly Soon. Billboard. January 14, 2021. January 14, 2021. January 15, 2021. https://web.archive.org/web/20210115214413/https://www.billboard.com/amp/articles/columns/latin/9511469/selena-gomez-de-una-vez-single-announcement. live.
  10. Web site: Bailey. Alyssa. 2021-01-15. Selena Gomez's 'De Una Vez' Lyrics Capture the Beauty of Overcoming Heartbreak. live. https://web.archive.org/web/20210115144254/https://www.elle.com/culture/music/a35219656/selena-gomez-de-una-vez-lyrics-meaning/. January 15, 2021. 2021-01-15. Elle. en-US.
  11. Web site: 2021-01-15. Selena Gomez unveils new single "De Una Vez": Stream. live. https://web.archive.org/web/20210115080257/https://consequenceofsound.net/2021/01/selena-gomez-new-song-de-una-vez-stream/. January 15, 2021. 2021-01-15. Consequence of Sound. en-US.
  12. Web site: Selena Gomez – 'Revelación' EP review: love and self-confidence abound. NME. Mylrea. Hannah. March 11, 2021. March 12, 2021. March 12, 2021. https://web.archive.org/web/20210312185555/https://www.nme.com/en_au/reviews/selena-gomez-revelacion-ep-review-2898929. live.
  13. Selena Gomez's 'De Una Vez' Is About Healing From a Broken Heart: Lyric Translation. 2021-01-15. Billboard. en. January 15, 2021. https://web.archive.org/web/20210115172650/https://www.billboard.com/articles/columns/latin/9512089/selena-gomez-una-vez-translation-english-lyrics/. live.
  14. Web site: Okwodu. Janelle. Selena Gomez Shares the Story Behind Her Enchanting Music Video, 'De Una Vez'. 2021-01-15. Vogue. January 15, 2021 . en-us. January 15, 2021. https://web.archive.org/web/20210115070508/https://www.vogue.com/article/de-una-vez-selena-gomez-los-perez-interview. live.
  15. 1349853909880332291. The video for 'De Una Vez' premieres in an hour – join the premiere now! // El video 'De Una Vez' se estrena en una hora – ¡únete al estreno ya!. selenagomez. January 14, 2021. January 14, 2021.
  16. Web site: Selena Gomez - De Una Vez (Official Video). YouTube. January 15, 2021. January 15, 2021. January 15, 2021. https://web.archive.org/web/20210115001108/https://www.youtube.com/watch?v=91VRyTvjoX4. live.
  17. Web site: March 2, 2021. 2021 Latin American Music Awards Nominees: Vote Now. live. March 3, 2021. Telemundo. March 2, 2021. https://web.archive.org/web/20210302212555/https://www.telemundo.com/shows/latin-american-music-awards-english/2021-latin-american-music-awards-nominees-vote-now-telemundo-tmna3869037.
  18. Legaspi. Althea. 2021-01-15. Selena Gomez Chronicles Her Evolution in New Spanish Language 'De Una Vez' Video. live. https://web.archive.org/web/20210115053621/https://www.rollingstone.com/music/music-news/selena-gomez-de-una-vez-song-video-1114967/. January 15, 2021. 2021-01-15. Rolling Stone. en-US.
  19. Web site: Midkiff. Sarah. Selena Gomez Makes A Case For Putting Flowers In Your Hair Right Now. live. https://web.archive.org/web/20210118010501/https://www.refinery29.com/en-us/2021/01/10263032/selena-gomez-de-una-vez-hair-flowers. January 18, 2021. 2021-01-15. Refinery29. en.
  20. Web site: Nesvig. Kara. Selena Gomez's "De Una Vez" Dress is a Nod to Frida Kahlo. live. https://web.archive.org/web/20210115163754/https://www.teenvogue.com/story/selena-gomez-de-una-vez-dress-frida-kahlo. January 15, 2021. 2021-01-16. Teen Vogue. January 15, 2021 . en-us.
  21. Web site: Bailey. Alyssa. 2021-01-15. Selena Gomez's Makeup Artist Melissa Murdick on How Her 'De Una Vez' Rare Beauty Look Came to Be. live. https://web.archive.org/web/20210116011027/https://www.elle.com/beauty/makeup-skin-care/a35218919/selena-gomez-melissa-murdick-de-una-vez-rare-beauty-interview/. January 16, 2021. 2021-01-16. Elle. en-US.
  22. Flores . Griselda . 2021 Latin AMAs Winners: Complete List . September 28, 2021 . Billboard . April 15, 2021.
  23. Web site: Los 2021 Latin GRAMMYs Nominees Announced: See The Complete List . September 28, 2021 . Recording Academy. September 28, 2021.
  24. Web site: Berlin Music Video Awards: Nominees 2020. March 26, 2022. Berlin MVA. June 30, 2021 . en.
  25. Web site: De Una Vez. YouTube. January 15, 2021. January 24, 2021. January 18, 2021. https://web.archive.org/web/20210118010601/https://www.youtube.com/watch?v=z_9xzNPAQkM. live.
  26. Web site: Top 20 Costa Rica Anglo – Del 18 al 24 de Enero, 2021 . . January 25, 2020 . February 1, 2021 . https://web.archive.org/web/20210201190250/http://charts.monitorlatino.com/top20/print/Costa%20Rica/Anglo/20210118 . live .
  27. Web site: Top 20 Ecuador Anglo – Del 18 al 24 de Enero, 2021 . . January 25, 2020 . January 31, 2021 . https://web.archive.org/web/20210131024845/http://charts.monitorlatino.com/top20/print/Ecuador/Anglo/20210118 . live .
  28. Web site: Selena Gomez (Global Excl. US). Billboard. May 14, 2021.
  29. Web site: Top 20 Guatemala Anglo – Del 18 al 24 de Enero, 2021 . . January 25, 2020 . February 1, 2021 . https://web.archive.org/web/20210201213444/http://charts.monitorlatino.com/top20/print/Guatemala/Anglo/20210118 . live .
  30. Web site: IRMA – Irish Charts. Irish Recorded Music Association. January 22, 2021. June 14, 2017. https://web.archive.org/web/20170614003514/http://www.irma.ie/index.cfm?page=irish-charts&chart=Singles. live.
  31. Web site: NZ Hot Singles Chart. Recorded Music NZ. January 25, 2021. January 23, 2021. January 29, 2021. https://web.archive.org/web/20210129211231/https://nztop40.co.nz/chart/hotsingles?chart=5011. live.
  32. Web site: Top 20 Panama Anglo – Del 18 al 24 de Enero, 2021 . . January 25, 2020 . January 30, 2021 . https://web.archive.org/web/20210130031626/http://charts.monitorlatino.com/top20/print/Panama/Anglo/20210118 . live .
  33. Web site: Top 20 Paraguay Anglo – Del 18 al 24 de Enero, 2021 . . January 25, 2020 . January 31, 2021 . https://web.archive.org/web/20210131094856/http://charts.monitorlatino.com/top20/print/Paraguay/Anglo/20210118 . live .
  34. Web site: Top 20 Uruguay Anglo – Del 18 al 24 de Enero, 2021 . . January 25, 2020 . February 1, 2021 . https://web.archive.org/web/20210201215410/http://charts.monitorlatino.com/top20/print/Uruguay/Anglo/20210118 . live .
  35. Web site: Top 20 Venezuela Anglo – Del 18 al 24 de Enero, 2021 . . January 25, 2020 . January 30, 2021 . https://web.archive.org/web/20210130200239/http://charts.monitorlatino.com/top20/print/Venezuela/Anglo/20210118 . live .
  36. News: Selena Gomez Announces New Spanish-Language Single 'De Una Vez'. Entertainment Tonight. January 14, 2021. January 18, 2021. January 18, 2021. https://web.archive.org/web/20210118010449/https://www.etonline.com/selena-gomez-debuts-new-spanish-language-single-de-una-vez-159040?amp=. live.

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