DeNA explained

DeNA Co., Ltd.
Native Name:株式会社ディー・エヌ・エー
Type:Public (K.K)
Founder:Tomoko Namba
Key People:Tomoko Namba (founder)
Isao Moriyasu (CEO)
Makoto Haruta (CFO)
Shuhei Kawasaki (director)
Revenue:US$1.8 billion (FY 2012)[1]
Owner:Tomoko Namba (16.70%)
The Master Trust Bank of Japan, Ltd. (14.61%)
Nintendo (12.72%)
Custody Bank of Japan, Ltd. (5.20%)[2]
Num Employees:2,437 (2019)
Subsid:Yokohama DeNA BayStars (2012–)
Foundation:
Setagaya, Tokyo, Japan
Location City:Shibuya, Tokyo
Location Country:Japan

is a Japanese provider of mobile portal and e-commerce websites headquartered in Shibuya, Tokyo. It owns the Mobage cell phone platform[3] and also operates other services, including the e-commerce website DeNA Shopping (formerly: Bidders).

History

DeNA was founded in 1999 in Tokyo, Japan. The same year, it launched the online auction site Bidders. In 2004, it partnered with Index Corporation to launch the mobile auction site Mobaoku. A year later, the company listed on the Tokyo Stock Exchange.

In 2006, DeNA established the subsidiary Mobakore and launched the mobile gaming site Mobage Town as well as the mobile shopping site AU Shopping Mall. In 2010, it acquired the American game developer ngmoco, and a year later, it consolidated the latter's Plus+ with Mobage Town, which became known as Mobage.[4]

In 2011, the Japan Fair Trade Commission issued a cease and desist order against DeNA, finding that it had violated Article 19 of the Antimonopoly Act by pressuring or forcing game developers to release titles only for the Mobage platform. GREE and KDDI subsequently filed suits against the company. Later that year, the company reached an agreement with TBS Holdings to purchase the professional baseball team Yokohama BayStars, which was eventually renamed Yokohama DeNA BayStars.[5] [6] [7]

In 2012, DeNA announced a partnership with Disney to develop and promote social network games, including the tower defense player Star Wars: Galactic Defense. Later that year, the company created a partnership with the Chinese social network Renren to bring Mobage games to Chinese smartphones.[8] Also in 2012, DeNA entered a capital and business alliance with the video game developer Cygames, whereby DeNA would acquire a total of 500 shares, or 20.03% of Cygames, for 7.4 billion yen, from its majority owner, CyberAgent.[9]

In 2013, DeNA launched the Showroom app and browser, a live-streaming service primarily for Japanese idols and voice actors. In December, it created the Manga Box app.

In 2015, DeNA took ownership of MyAnimeList[10] and later formed a business alliance with Nintendo.[11]

In 2016, the company closed its U.S. subsidiary, DeNA Global, Inc., due to lagging market interest.[12]

In 2017, DeNA established an automotive division and created the ride-hailing app "Takuberu", which operated in Kanagawa Prefecture and the city of Yokohama.[13] A year later, it expanded the service nationwide and renamed the app "MOV".[14]

In 2019, Media Do Holdings Co., Ltd. acquired MyAnimeList from DeNA.[15]

In 2020, DeNA's automotive division merged with JapanTaxi Co., Ltd. and was renamed Mobility Technologies, Inc. The company had been working on its own ride-hailing app, and this was combined with "MOV" and subsequently named "GO".[16]

In 2022, Nintendo and DeNA established a joint venture called Nintendo Systems to focus on the research and development of Nintendo accounts, with Nintendo owning 80% of the shares and DeNA owning 20%.[17]

Subsidiaries and products

Sports

Entertainment

Mobile games and products

2006–2011

2012

2013

2014

2015

2016

2017

2018

2019

2021

2024

Notes and References

  1. Web site: DeNA Reports Highest Quarterly Sales to Date at $529 Million and Annual Sales Topping $1.82 Billion. 31 October 2012 . dead . https://web.archive.org/web/20120917134100/http://dena.jp/intl/press/press-releases/dena-reports-highest-quarterly-sales-to-date-at-529-million-and-annual-sales-topping-1-82-billion/ . 17 September 2012 . 9 May 2012.
  2. Web site: Nintendo and DeNA to establish joint venture company . 8 November 2022 . 8 November 2022 . 8 November 2022 . https://web.archive.org/web/20221108215904/https://www.gematsu.com/2022/11/nintendo-and-dena-to-establish-joint-venture-company . live .
  3. Web site: Kick9 • View forum – NBA ALL NET . 6 August 2016 . https://web.archive.org/web/20160818003551/http://forum.us.kick9.com/viewforum.php?pmfx=sp&f=3&sid=bc6b160980abfe4298b0a30144d03d69 . 18 August 2016 . dead .
  4. http://www.itmedia.co.jp/news/articles/1102/14/news066.html モバゲータウンが「Mobage」に サービス名・ロゴ一新して世界展開加速
  5. Web site: 19 October 2011 . DeNAが横浜球団買収へ TBSと大筋で合意 . 共同通信 . 4 November 2011 . dead . https://web.archive.org/web/20111020195708/http://www.47news.jp/CN/201110/CN2011101901000009.html . 20 October 2011 .
  6. Web site: 4 November 2011. 報道資料「東証への情報開示のお知らせ」. https://web.archive.org/web/20150427105425/http://www.tbsholdings.co.jp/pdf/news/201111041500.pdf. dead. TBSホールディングス 総務局広報部. 27 April 2015. 4 November 2011.
  7. Web site: 4 November 2011 . プロ野球への参入について . 株式会社ディ・エヌ・エー . 4 November 2011 . dead . https://web.archive.org/web/20111104134002/http://dena.jp/press/2011/11/post-103.php . 4 November 2011 .
  8. Web site: 5 June 2012 . DeNA and Renren Form Alliance to Bring Mobage to Smartphone Users in China . 7 August 2012 . 株式会社ディ・エヌ・エー . dead . https://web.archive.org/web/20120610005214/http://dena.jp/intl/press/press-releases/dena-and-renren-form-alliance-to-bring-mobage-to-smartphone-users-in-china/ . 10 June 2012 .
  9. Web site: 7 September 2012 . DeNA to Form Capital and Business Alliance with Rage of Bahamut Developer Cygames . 29 September 2017 . 12 September 2017 . https://web.archive.org/web/20170912131642/http://dena.com/intl/press/2012/11/dena-to-form-capital-and-business-alliance-with-rage-of-bahamut-developer-cygames.html . live .
  10. Web site: DeNA Confirms MyAnimeList Buyout – News – Anime News Network . Animenewsnetwork.com . 16 November 2015 . 19 January 2022 . https://web.archive.org/web/20220119022324/https://www.animenewsnetwork.com/daily-briefs/2015-07-18/dena-confirms-myanimelist-buyout/.90591 . live .
  11. News: Nintendo is making smartphone games with Japanese mobile giant DeNA . 17 March 2015 . Byford . Sam . . Vox Media. live . https://web.archive.org/web/20150317150507/http://www.theverge.com/2015/3/17/8230477/nintendo-dena-mobile-games-announcement . 17 March 2015.
  12. Web site: DeNA shutters U.S. offices as the early leader in mobile gaming retreats to Japan . Jeff . Grubb . . 18 October 2016 . 22 October 2016 . 19 October 2016 . https://web.archive.org/web/20161019130721/http://venturebeat.com/2016/10/18/dena-shutters-u-s-offices-as-an-early-leader-in-mobile-gaming-retreats-to-japan/ . live .
  13. Web site: DeNAのAIを活用したタクシー配車アプリ「タクベル」 神奈川県タクシー協会と共同で9月12日から横浜市の限定エリアで実用実験開始 . dena.com . 4 September 2017 . 2 December 2024 . ja . DeNA's AI-based taxi dispatch app "Takuberu" begins practical testing in limited areas of Yokohama City from September 12th in collaboration with the Kanagawa Prefecture Taxi Association.
  14. Web site: 次世代タクシー配車アプリ「タクベル」を新名称「MOV」に変更 全国展開を機にリブランディング . dena.com . 15 November 2018 . 2 December 2024 . ja . Next-generation taxi dispatch app "Takuberu" changes name to "MOV" Rebranding to coincide with nationwide expansion.
  15. Acquisition Announcement of MyAnimeList by US Subsidiary . Media Do Holdings Co., Ltd. . 15 January 2019 . 25 March 2019.
  16. Web site: 新アプリ「GO」をリリースしました . go.goinc.jp . 1 September 2020 . 2 December 2024 . ja . We have released a new app called "GO".
  17. Web site: Nintendo and DeNA to establish joint venture company . 8 November 2022 . 8 November 2022 . 8 November 2022 . https://web.archive.org/web/20221108215904/https://www.gematsu.com/2022/11/nintendo-and-dena-to-establish-joint-venture-company . live .
  18. Web site: 《航海王启航》2.0官网 官方正版授权ONE PIECE手游. op.mobage.cn. 26 September 2019. 24 September 2019. https://web.archive.org/web/20190924023241/http://op.mobage.cn/. live.

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