DeFacto (retailer) explained

DeFacto Perakende A.Ş
Industry:Apparel retailing and manufacturing
Founded:2003
Founder:Zeki Cemal Özen
Hq Location:Halkalı Merkez(tr), Küçükçekmece
Hq Location City:Istanbul
Hq Location Country:Turkey
Num Locations:c. 500
Key People:İhsan Ateş (CEO)
Products:Clothing
Revenue:11 billion TRY (US$340 million, 2025 est.)
Num Employees:c. 13,000

DeFacto is a Turkish retail clothing company founded in 2003. It is the second-largest clothing company in Turkey, with annual sales expected to be 11 billion Turkish lira in 2025[1] (about US$340 million as of May 2024).

Based in the neighborhood of Küçükçekmece, Istanbul, the company's official name is DeFacto Perakende Ticaret A.Ş.[2]

History

YearStores in Coun-
tries
with
stores
[3]
Tur-
key		OtherTotal
2013 2
2015 277 51 327 ≥ 9
2016 419 17 [4]
2018 125 24
2024 ±500 ±31 [5]

DeFacto was founded in 2003 by Zeki Cemal Özen, the owner of Ozan Tekstil. Their present CEO is İhsan Ateş,[6] who started his career at LC Waikiki. The company introduced four distinct brands – Captain Hook, DeFacto, Chale, and Sweater – served to customers through 350 retail outlets in Merter. Ozon Clothing leveraged its expertise in production, while outsourcing marketing, retail, sales, and design. Other brands were phased out to concentrate solely on the DeFacto brand of men's, women's, and children's wear, for the first two years without its own retail stores.[7]

In 2003, the company's market data showed that only 6% of customers were willing to spend for than 50 Turkish lira on shirts. DeFacto saw this as an opportunity and, using Ozon Giyim's production capabilities, the brand launched both its products and retail store formats. It defines its market niche as "Mediterranean comfort".

The company opened its first store outside of Turkey, in Kazakhstan, in 2013.

From 2010 to 2015, DeFacto had an average annual growth rate of 49%. In 2014, annual sales reached 1.18 billion Turkish lira (TRY) (about US$540 million) and 146 million TRY in operating profit (about US$71 million). Employee numbers reached 5,932. At the time, it had 20 stores in 4 countries outside Türkiye: 12 in Kazakhstan, 5 in Iraq, 2 in Egypt and 1 in Belarus.[8] It aimed to close 2015 with sales of 1.631 billion TRY (about US$600 million).[9] [10]

In 2015, DeFacto opened its first store in Morocco, in Marrakesh and the following year had opened 5 stores in that country.[4] It also opened a design office in Barcelona.

As of September 2015, DeFacto had 277 stores in about 63 cities in Turkey and 50 abroad, with the company's Sustainability Report indicating presence in at least nine countries.[10]

In 2016, DeFacto acquired 24 C&A-branded stores of the company C&A Moda Ticaret AŞ.[11] [12] As of that year, the stores with the highest sales were the ones in Baghdad, Federal Iraq.[4]

In 2018, 30% of the company shares were offered to the public.[13] The same year, DeFacto opened stores in Pakistan and Malaysia, bringing the total number of countries to 24 including Turkey, and 125 stores outside Turkey.[14]

In 2023, the European Bank for Reconstruction and Development (EBRD) invested US$59 million into DeFacto.[15] [16] Franklin Templeton is another investor.[11] [17]

Geographic presence

As of 2024, DeFacto stores operate in Turkey and 33 other countries (launch year in each country in parentheses/brackets if known):

As of the end of 2017, DeFacto had 324 stores in Turkey and 123 stores in 21 other countries,[42] including Malaysia[43] [44] [45] [46] Saudi Arabia[47] [48] [49] and Tunisia[50] [51] which as of 2024 are no longer operating. A store in Bulgaria at Serdika Center Sofia (Bulgarian: Сердика Център) has since also opened and closed.[52] [53]

As of 2024, DeFacto has around 500 stores[54] and 13,000 employees.[55]

Brands

(Sub-)brands include:

Notes and References

  1. Web site: Ergu . Elif . 2016-07-22 . Yabancılar rekabette zorlanıyor . 2024-05-15 . hurriyet.com.tr . tr . hurriyet.
  2. Web site: DeFacto Perakende Ticaret AS . Bloomberg . 16 May 2024.
  3. including Turkey
  4. News: "17 ülkede mağazamız var, sadece Türkiye'de dövizle kira ödüyoruz! . We have stores in 17 countries, we only pay rent in foreign currency in Turkey!" . 16 May 2024 . NTV . tr.
  5. Web site: Corporate - DeFacto . DeFacto corporate site . 16 May 2024.
  6. News: 14 October 2022 . 2 millions de nos unités sont fabriquées sous le label Made in Morocco . 16 May 2024 . ECO: Les Inspirations . fr.
  7. Web site: Profesyonellerin şirketi nasıl büyüdü? - Capital . 2024-05-15 . Capital Online . tr.
  8. Web site: US Dollar to Turkish Lira Spot Exchange Rates for 2015 . exchangerates.org.uk . 16 May 2024.
  9. Web site: Turkish Lira to US Dollar Spot Exchange Rates for 2014 . exchangerates.org.uk . 16 May 2024.
  10. Web site: Sustainability Report 2014–2015 . DeFacto corporate site . 16 May 2024.
  11. Web site: DeFacto . Pitchbook . 16 May 2024.
  12. News: CA'nın Defacto tarafından devralınmasına izin çıktı . 16 May 2024 . 26 September 2016. NTV . Anadolu. tr.
  13. News: Turkish clothing retailer DeFacto to list up to 29.81 percent -draft prospectus . 16 May 2024 . Reuters . 20 March 2018.
  14. News: DeFacto iki ülkede ilk mağazasını açtı: DeFacto, Pakistan ve Malezya'da açılan yeni mağazaları ile Uzak Doğu ve Orta Asya'daki büyümesini sürdürüyor. DeFacto opened its first store in two countries: DeFacto continues its growth in the Far East and Central Asia with its new stores opened in Pakistan and Malaysia. . 16 May 2024 . Dünya . 30 March 2018 . tr.
  15. Web site: Defacto (f. Project De Jure III) . EBRD . 16 May 2024.
  16. News: EBRD Acquires Equity Stake in Turkish Retail Giant DeFacto . 16 May 2024 . Office for Investment, Presidency, Turkiye . 2 January 2023.
  17. News: DeFacto: "Our global success..." . 16 May 2024 . Across magazine . 7 November 2023.
  18. Web site: DeFacto . Asiamall, Bishkek, Kyrgyzstan . 17 May 2024 . ru.
  19. Web site: DeFacto Tajikistan . Instagram . 17 May 2024.
  20. Web site: DeFacto Turkmenistan . Instagram . 17 May 2024.
  21. Web site: DeFacto Uzbekistan . Instagram . 17 May 2024.
  22. Web site: DeFacto Al-Mansour (Federal Iraq) . Instagram . 17 May 2024.
  23. News: Irak Erbil Gulan Mall mağazamız kapılarını açtı! . One of our stores opens in Erbil, Iraq's Gulan Mall . 5 August 2023. 17 May 2024 . Instagram site of DeFacto careers . Instagram.
  24. Web site: DeFacto Jodran . Instagram . 17 May 2024.
  25. Web site: DeFacto Lebanon . Instagram . 17 May 2024.
  26. Web site: Stores and Assets . Muscat Grand Mall . 17 May 2024.
  27. Web site: DeFacto Palestine . Instagram . 17 May 2024.
  28. Web site: DeFacto Doha Qatar . Google Maps . 17 May 2024.
  29. Web site: DeFacto Algeria . Instagram . 17 May 2024.
  30. Web site: DeFacto Egypt . Instagram . 17 May 2024.
  31. Web site: DeFacto Libya . Instagram . 17 May 2024.
  32. Web site: DeFacto Azerbaijan . Instagram . 17 May 2024.
  33. Web site: DeFacto Cyprus . Instagram . 17 May 2024.
  34. Web site: DeFacto Kosovo . Instagram . 17 May 2024.
  35. Web site: DeFacto . Shopping MalDOVA . 17 May 2024 . 5 September 2022.
  36. News: Kara . Bestenigar . DeFacto launches stores in Ukraine and Uzbekistan . 17 May 2024 . TR MONITOR . 16 August 2021.
  37. Web site: DeFacto Afghanistan . Instagram . 17 May 2024.
  38. Web site: DeFacto Kinshasa . Instagram . 17 May 2024.
  39. Web site: DeFacto Mauritius . Instagram . 17 May 2024.
  40. Web site: DeFacto Somalia . Facebook . 17 May 2024.
  41. Web site: DeFacto Tanzania . Instagram . 17 May 2024.
  42. Web site: Defacto halka arza hazırlanıyor . 21 March 2018 . 2024-05-15 . CNN Türk . tr.
  43. Web site: DeFacto Paradigm Mall Johor Baru (permanently closed) . Google Maps . 17 May 2024.
  44. Web site: DeFacto IOI Mall (permanently closed) . Google Maps . 17 May 2024.
  45. Web site: DeFacto at Tropicana Gardens (permanently closed) . Google Maps . 17 May 2024.
  46. Web site: DeFacto Ecocheras Mall (permanently closed) . Google Maps . 17 May 2024.
  47. Web site: DeFacto Jeddah, Sahara Mall (permanently closed) . Google Maps . 17 May 2024.
  48. Web site: DeFacto Jeddah, Red Sea Mall (permanently closed) . Google Maps . 17 May 2024.
  49. Web site: DeFacto, Riyadh . Google Maps . 17 May 2024.
  50. Web site: DeFacto, Sousse (permanently closed) . Google Maps . 17 May 2024.
  51. Web site: DeFacto, Tunis (permanently closed) . Google Maps . 17 May 2024.
  52. Web site: DeFacto, Serdika Tsentr, Sofia, Bulgaria . Google Maps . 17 May 2024.
  53. Web site: Магазини. Stores . Serdika Center . 17 May 2024.
  54. Web site: Corporate - DeFacto . 2024-05-15 . DeFacto Corporate website.
  55. Web site: Corporate - DeFacto . 2024-05-15 . DeFacto Corporate website.

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