De' Longhi Explained

De'Longhi S.p.A.
Type:Public
Location City:Treviso
Location Country:Italy
Key People:Giuseppe De'Longhi (Chairman)
Fabio De'Longhi (Vice Chairman) and (Chief Executive Officer)
Area Served:Worldwide
Industry:Home appliances
Products:Heaters, air conditioners, vacuum cleaners, espresso machines, kitchen appliances and small appliances
Revenue:€ million (2020)[1]
Num Employees: (2020)

De'Longhi S.p.A. (pronounced as /it/; stylized as DēLonghi) is an Italian small appliance manufacturer based in Treviso, Italy.

History and trading

The company was founded by the De'Longhi family in 1902 as a small industrial parts manufacturing workshop.[2] The company incorporated in 1950.[3] Historically a major producer of portable heaters and air conditioners, the company has expanded to include nearly every category of small domestic appliances in the food preparation and cooking, as well as household cleaning and ironing, segments.[4]

Products

De'Longhi is especially well known for the Artista Series espresso machines, the De'Longhi gelato maker as well as the Pinguino portable air conditioner.

De'Longhi is known for the design of its products. Its Esclusivo line of kitchen appliances won the Red Dot design award in 2007.[5] Home Furnishing News recognized the firm's Design Director Giocomo Borin[6] as one of the 50 most influential designers in the world in 2006.[7]

De'Longhi's 2000 acquisition of Climaveneta S.p.A. and DLRadiators allowed De'Longhi to enter the commercial HVACR (heating, ventilation, air conditioning and refrigeration) market.

Merger and acquisitions

Its acquisition of the British appliance maker Kenwood for £45.9 million[8] (about $66.7 million) in 2001 gave it access to Kenwood's Chinese factory. As a result, many of De'Longhi's products are now imported from China, while design and engineering remain largely in Italy.

Acquisition of a majority stake in RC Group, a leading player in datacenter cooling, in 2006 has strengthened its presence in the HVACR market.[9]

In all, the company operates 13 production facilities and 30 international subsidiaries that support sales to 75 countries worldwide. International sales account for nearly 75 percent of the group's total revenues, which topped 1.63 billion in 2010.

On 2 January 2012 the DeLclima group was set up as a demerger from De'Longhi.[10]

On 16 April 2012, De'Longhi bought perpetual rights to manufacture Braun branded products from Procter & Gamble in the small appliance segment. Procter & Gamble will continue to own the Braun brand. €50 million was paid immediately and €90 million will be paid over the next 15 years.[11]

In 2018, India-based Orient Electric partnered with De'Longhi to market small kitchen appliances in India.[12]

In November 2020, De'Longhi announced the acquisition of Capital Brands, which specialized in mixers for 420 million euros.[13]

Public trading

Shares in the company are traded on Milan's stock exchange under the ticker symbol DLG. Revenues have steadily increased to nearly double the revenue from 2014. In 2022, revenue was .[14] [15]

In October 2017, the Asthma and Allergy Foundation of America and Allergy Standards Limited announced that five De'Longhi dehumidifiers have earned the Asthma and Allergy Friendly Certification. These are the first dehumidifiers to receive the program's mark.[16]

See also

External links

Notes and References

  1. Web site: Corporate Investor Relations and Highlights . De'Longhi Group . 2021-03-11 . https://web.archive.org/web/20150701204145/http://www.delonghigroup.com/en/investor-relations . 1 July 2015 . dead .
  2. News: Giuseppe De'Longhi & family . Forbes.
  3. Book: Spinosa . Nicola . El Arte de la corte de Nápoles en el siglo XVIII: Museo Arqueológico Nacional, Madrid, 7 marzo-6 mayo 1990 . 1990 . Ministerio de Cultura, Dirección General de Bellas Artes y Archivos, Centro Nacional de Exposiciones . 978-84-7483-611-0 . es.
  4. News: De'Longhi Group forms strategic partnership with Orient Electric in India . www.punekarnews.in.
  5. Web site: De'Longhi's Esclusivo range wins two international design gongs . Sarah . Falson . 6 March 2007 . applianceretailer.com.au . https://web.archive.org/web/20150402172743/http://www.applianceretailer.com.au/2007/03/tejnkafefj/ . live . 2015-04-02 . 10 February 2017.
  6. Web site: De'Longhi PrimaDonna Class . Good Design.
  7. News: Italy's De'Longhi uses its in-house moulding to deliver designer brewing systems . Plastics News . 17 March 2016 . en.
  8. News: White. Dominic. 2001-02-17. Kenwood cooks up a £45.9m deal with Italy's De'Longhi. en-GB. The Daily Telegraph. 25 January 2016. 0307-1235.
  9. Web site: De Longhi America Inc - Company Profile and News . Bloomberg.com.
  10. News: Mitsubishi Electric Enters into Agreement to Acquire Majority Interest in DeLclima . www.automotiveworld.com.
  11. Web site: Italy's De'Longhi buys Braun brand license . Reuters . 2012-04-16 . 6 October 2012.
  12. News: Orient Electric partners Italy's De'Longhi Group to market small kitchen applian . Economic Times.
  13. News: 2020-11-23 . Italy's De' Longhi to buy U.S. blender maker Capital Brands . en . Reuters . 2022-05-15.
  14. Web site: Szostech . Michael . De'Longhi TrueBrew Coffee Maker . 4 August 2023 . Canada Reviewed . 4 August 2023.
  15. News: Equities De' Longhi SpA . Financial Times.
  16. GlobeNewswire . 16 October 2017. Reducing Humidity Creates Healthier Homes for Those With Asthma and Allergies .