| Dawndididawn | |
| Type: | single |
| Artist: | Dawn featuring Jessi |
| Album: | Dawndididawn |
| Genre: | K-pop, hip-hop |
| Label: | P Nation |
| Prev Title: | Money |
| Prev Year: | 2019 |
| Next Title: | Ping Pong |
| Next Year: | 2021 |
"Dawndididawn" (; RR: deondilideon) is a song recorded by South Korean singer and rapper Dawn. It was released on October 9, 2020, through P Nation, in conjunction with his debut EP by the same name. Its accompanying music video was uploaded to Dawn's official YouTube channel on the same day.
On September 24, 2020, Dawn announced via Instagram that he would be returning in October with new music. On the following day, P Nation shared a video teaser, announcing a mini-album titled "Dawndididawn" and lead single of the same name, with a yet-to-be-announced featured artist, both to be released on October 9 at 6 p.m. KST. Later that same day, labelmate Jessi was revealed to be the featured artist through a photo teaser. On September 25, the EP's tracklist was revealed.
On October 1, the first music video teaser was made available. Further teasers were released daily up until the release of the single.[1] [2] [3]
The song was released via digital download and streaming on October 8, 2020, in conjunction with Dawn's debut EP of the same name. It marked Dawn's first comeback in 11 months, since the standalone single "Money" in 2019.[4]
The song is a hip-hop track composed by Psy, Yoo Geon-hyeong, and Penomeco, and written by Psy, Dawn, Jessi and D.Ark. The lyrics are filled with references to people in Dawn's life, including labelmate and partner Hyuna and his label P Nation's CEO Psy. The track has been described as "a minimal hip-hop song with 808 sounds, and addictive whistling riffs and drum beats", and with containing "candid and unstoppable lyrics and Dawn's unique kitsch atmosphere".[5] [6]
An online showcase was held on the day of the song's release on October 8.
Dawn premiered the song on television through KBS's Music Bank on October 9. On the following day, Dawn performed the song on MBC's Show! Music Core. On October 11, Dawn performed the song on SBS's Inkigayo.
He also appeared on two online radio shows by Naver NOW., Party B and Heize's Diary, the latter hosted by Dawn's labelmate Heize.
A dance practice video for the song's choreography was made available on October 12.
"Dawndididawn" debuted at number 13 on the Billboard World Digital Song Sales.[7]
Rolling Stone India called the song "saucy" and described the instrumental as "a whistle-tone refrain through the track [that] acts as the base rather than any percussion or synth".[8]
The music video of "Dawndididawn" was uploaded to Dawn's official YouTube channel on October 9 in conjunction with the release of the single. The song was banned from broadcast by KBS due to "inappropriate lyrics".[9]
Credits adapted from Bugs! and Melon.[10]
The song was mixed by Stay Tuned at Stay Tuned Studio and mastered by Kwon Nam-woo at 821 Sound Mastering.