David Gulasi is an Australian social media figure active in China.
In 2017 Rowan Callick of the Weekend Australian described him as "by far the best-known Australian in the country".[1]
He grew up in the western suburbs of Sydney. His family was Turkish Australian. He attended the University of Sydney with a study programme in computers.[1]
He initially worked in sales,[1] and had a career in Mediterranean cuisine.[2] He also previously did standup comedy.[3]
Circa 2011 he moved to Hohhot,[2] and began working at Hohhot No 35 Middle School.[1] The agency he used assigned him to Hohhot even though he was at first to go to Shenyang.[2] Gulasi later established his own training school for adult education,[1] New World Language Training School.[2]
Gulasi had started a social media account with some videos, and before his first major video, his follower count was 50. He gained significant social media attention when he posted a video of people making the mistake of using the word "play" to mean socialising with someone when the word is not natively used in English.[1] Gulasi's follower count was at 5,000 followers at one point, and then to 120,000 24 hours after that.[3] The video with the misuse of "play" was ultimately reblogged 71,100 times and received 29,880 likes and 27,400 comments.[1]
He uses QQ and Sina Weibo,[2] with the latter being his primary point of activity.[1] Millennials are his main audience.[3] He had 5 million followers on the latter by 2017.[3] Later that year his follower count was eight million.[1] By 2019 Gulasi had over 1.7 million followers.[4] Prices for advertising on Gulasi's page reached up to $60,000 U.S. dollars.[3] By 2017 the advertising price was up to $75,000 Australian dollars.[1]
In 2019 Gulasi posted in favor of the swimmer Sun Yang.[4]
In 2020 David worked with Beef ledger to donate 20,000 pieces of Australian beef to those in Wuhan [5]
David was a former standup comedian in Sydney Australia before he decided to go to China [6]
In 2020 Gulasi became the CMO of NEXTYPE.FINANCE.com a Gamefi project that has over 300,000 active members within its community [7] Gulasi has taken part in my of their international blockchain events representing NEXTYPE as CMO.[8]
He married a woman who he met on QQ; they have a daughter.[2]
