| Daniela Simpson | |
| Alma Mater: | University of Economics, Prague UCLA Anderson School of Management (MBA) |
| Occupation: | Marketing |
| Employer: | Ferrara Candy Company |
| Spouse: | Aaron Simpson |
Daniela Simpson (born May 11, 1976) is a marketing executive and an American businesswoman of Czech descent. She is currently the General Manager at Ferrara Candy Company, and is a two-time winner of the Most Innovative New Product Award in the non-chocolate category at the National Confectioners Association Sweets & Snacks Expo.[1]
Daniela Simpson is currently the General Manager at the Ferrera Candy Company, overseeing their US$1.1 billion candy and fruit snacks business unit. She joined Ferrera after playing a key role in the sale of the Nestlé Confections & Snacks business, which sold to Ferrera for US$2.8 billion in January, 2018.[2]
At Nestlé, where Simpson served as Marketing Director,[3] she oversaw a $500 million portfolio of brands.[4] Simpson notably led the creation of the US$100 million Skinny Cow chocolate business, which was included on Nielsen's list of 14 Breakthrough Innovations of the Year in 2013.[5]
Simpson serves on the board of directors of Purpics.
Daniela has earned two Most Innovative New Product Awards at the yearly National Confectioners Association Sweets & Snacks Expo. In 2016 she and her team received the award for Nerds Lucha Grande and in 2018 she won for Big Chewy Nerds.[6]
Simpson is a frequent guest lecturer at Pepperdine Graziadio Business School.[7]
Simpson's undergraduate degree is in marketing from University of Economics, Prague[8] and she received her MBA from UCLA Anderson School of Management.
Daniela is married to Aaron Simpson, an animation producer.