| Daniel Wellington. | |
| Founder: | Filip Tysander |
| Location City: | Stockholm |
| Location Country: | Sweden |
| Industry: | Fashion |
| Owner: | Filip Tysander |
Daniel Wellington (DW) is a Swedish wristwatch brand founded in 2011 by Filip Tysander. Since its inception, Daniel Wellington has sold over 6 million watches, largely with a digital strategy using social networks like Instagram. Headquartered in central Stockholm, the company's products are sold in over 25 countries.[1]
The watches are designed in Sweden, made in China,[2] and use quartz movements made by Miyota, a Japanese company. The watch straps are made of Italian leather. Their "Classic" range of watches are named after British toponyms.[3]
In February 2017, Daniel Wellington was named the fastest-growing private company in Europe.[4] The company made $230 million in revenue and $111.5 million in profit in 2016.[5] However, in the later years, the company has struggled to keep its profitability. As of 2021, the Swedish watch manufacturer registered operating losses of approximately 387 million Swedish kronor, making it the third consecutive year in which the company reported operating losses.[6]