Daniel Ost | |
Birth Date: | 5 August 1955 |
Birth Place: | Sint-Niklaas, Belgium |
Occupation: | Floral artist, Floral designer, Garden architect |
Spouse: | Marie-Anne Boeykens |
Children: | Maarten Ost, Nele Ost |
Daniel Ost (born 5 August 1955) is a Belgian floral artist, floral designer and garden architect. CBS News has described him as "the world's leading flower designer"[1] while The New York Times says that "to call him a master flower designer is akin to calling Annie Leibovitz a shutterbug".[2]
His clientele includes numerous royal families, sheikhs, multinational organisations and humanitarian organisations like UNICEF.
Ost was born in 1955 in the suburban town of Sint-Niklaas, Belgium, in a family of which he was the eldest of six children.
Ost and his wife Marie-Anne have two children. Maarten Ost became a children's book author living in Leuven, Belgium; he died in 2017. Their daughter, Nele Ost, is following in Daniel's footsteps as a floral designer and is currently the creative director of the company.
Daniel Ost and his wife Marie-Anne founded 'Floreal' as small flower shop in Sint-Niklaas, Belgium in 1979. Over the years, it has grown into an international flower house, active in retail, event design, garden & landscape design and its own flower academy.
The Daniel Ost Group has 5 retail shops (Sint-Niklaas, Brussels, Knokke, Amman and Riyadh) and is active all over the world with their flower decorations and garden & landscape architecture.
The business is managed by Daniel Ost's son-in-law Yann Callaert as CEO and by his daughter Nele Ost as Creative Director. Daniel Ost is still president of the board and acts as a creative consultant on numerous projects.
Throughout his career, Ost has published numerous books about his exhibitions, decorations and gardens. He has also been featured in numerous magazines like Elle, Vogue, Architectural Digest and Bloomberg, regarding floral design and garden architecture.