Empire Mates State of Mind explained

Empire Mates State of Mind should not be confused with Empire State of Mind.

Empire Mates State of Mind
Type:compilation
Artist:Empire Mates Entertainment
Cover:Empire Mates State of Mind cover.jpeg
Released:18 June 2012
Recorded:2011–2012
Genre:
Label:Empire Mates Entertainment

Empire Mates State of Mind is a compilation album by musicians of Nigerian record label Empire Mates Entertainment (E.M.E). It was released by the label on 18 June 2012.[1] The album's production was handled by Legendury Beatz, Sarz, Masterkraft, Cobhams Asuquo, Kid Konnect and Spellz. Empire Mates State of Mind features collaborations with X.O Senavoe, Rotimi and Basketmouth.[2] [3] It produced seven singles—"Baddest Boy", "Dance for Me", "Get Down Tonight", "Ko Mo Le", "Sun Mo Mi", "Don't Delay Me (Don't Go There)" and "Change".

Background and recording

Banky W, Wizkid and Skales started recording songs for the album in 2011. Most of the songs on the project were recorded at E.M.E headquarters. Banky W told Beverly Bryan of MTV Iggy that living with Skales and Wizkid made the album easier to record.[4] Empire Mates State of Mind was initially scheduled for release on 12 June 2012, but ended up being postponed.[5] E.M.E released the album's final track listing instead.[6] On 15 and 16 June, E.M.E organized a listening party and launch event to celebrate and promote the album.[7] [8] The listening party was held at the Deuces Bar & Lounge in Victoria Island, Lagos.[9] [10]

Empire Mates State of Mind was released exclusively on Spinlet, a digital media company.[11] As a means of promoting the album and its brand, Spinlet gave away 100,000 copies of the album to its subscribers.[12] The album was made available for free digital download to the first 75,000 people who downloaded Spinlet's official mobile application.[13] [14] Nigerian Entertainment Today posted a step-by-step tutorial on how Spinlet subscribers can download the album.[15]

Singles

The album's lead single, "Baddest Boy", was released on 2 April 2012. The song was produced by Legendury Beatz and features contributing vocals by Wizkid, Skales and Banky W. The accompanying music video for "Baddest Boy" was directed by Clarence Peters and uploaded to YouTube on 18 July 2012. The Sarz-produced track "Dance for Me" was released on 25 July 2012, as the album's second single. The visuals for the song were directed by Sesan. "Get Down Tonight", which Sarz also produced, was released as the album's third single.[16] [17] The song's music video was directed by Moe Musa, with its release marking the end of E.M.E Wednesdays.[18] [19]

"Ko Mo Le" was released as the album's fourth single. Its music video was shot by 1st Impression in Washington DC.[20] "Sun Mo Mi", co-produced by Masterkraft and Banky W, was released as the album's fifth single. The Peters-directed music video for the song features cameo appearances from Wizkid, Niyola, DJ Xclusive, Iyanya, Flowssick, Iceberg Slim and Slim T.[21] The Spellz-produced track "Don't Delay Me (Don't Go There)" was released as the album's sixth single. The visuals for the song feature cameo appearances from Lynxxx, Gbenro, Dammy Krane, Skales, Shaydee and DJ Xclusive.[22] "Change" was released as the album's seventh single. The song addresses some of Nigeria's current plights. The music video for "Change" was filmed by Peters.

Critical reception

Empire Mates State of Mind received generally positive reviews from music critics. A writer for TayoTV awarded the album 8.5 stars out of 10, commending the work of each artist. Wilfred Okiche of 360nobs granted the album a rating of 7 out of 10, acknowledging it for being "unabashed in owning up to its motives" and saying its production "may become repetitive at some point despite the variety of producers involved".

Ayomide Tayo of Nigerian Entertainment Today gave the album 3.5 stars out of 5, characterizing it as "one directional at times, with its emphasis on party music" and commending the artists for bringing "their own style to each song, saving the project from not being too repetitive." Ogaga Sakapide of TooXclusive gave the album 3 stars out of 5, describing it as "monotonous, tired club-beats and too lengthy". Sakapide acknowledged Wizkid, Niyola and Wellington and said the record is "pretty solid".

Accolades

Empire Mates State of Mind was nominated for Best Album of the Year at the 2013 Nigeria Entertainment Awards.[23]

Track listing

Notes

Personnel

Credits adapted from the album's back cover.[24]

Notes and References

  1. Web site: News:-EME's Empire Mates State of Mind Album Gets New Release Date . Nigerian Sounds . 21 November 2013 . dead . https://web.archive.org/web/20140109033318/http://nigeriansounds.com/archives/5331 . 9 January 2014 .
  2. Web site: BN Bytes: Empire Mates State of Mind - The First Ever EME All Stars Collaboration Album. Bellanaija. 14 June 2012. 21 November 2013.
  3. Web site: New Music: 'Empire Mates State Of Mind' Album by EME. NGTrends. 21 November 2013.
  4. Web site: Welcome To The Empire Mates State Of Mind . MTVIggy . 7 September 2012 . 21 November 2013 . dead . https://web.archive.org/web/20131113141830/http://www.mtviggy.com/interviews/empire-mates-state-of-mind-meet-the-record-label-shaking-up-nigerias-industry/ . 13 November 2013 .
  5. Web site: EME'S EMPIRE MATES STATE OF MIND ALBUM RELEASE DATE AND TRACK LIST ANNOUNCED; NEW LABEL MATES FEATURED . HipHopWorldMagazine . 21 November 2013 . dead . https://web.archive.org/web/20130923234402/http://hiphopworldmagazine.com/2012/06/10/emes-empire-mates-state-of-mind-album-release-date-and-track-list-announced-new-label-mates-featured/ . 23 September 2013 .
  6. Web site: Tracklisting from EME All Stars' 'Empire Mates State of Mind' released. YNaija. 12 June 2012. 21 November 2013.
  7. Web site: PICTURES – EMPIRE MATES STATE OF MIND ALBUM LAUNCH/ LISTENING PARTY . HipHopWorldMagazine . 22 November 2013 . dead . https://web.archive.org/web/20131009041141/http://hiphopworldmagazine.com/2012/06/18/e-m-e-s-empire-mates-state-of-mind-album-launch-listening-party-pictures/ . 9 October 2013 .
  8. Web site: In Pictures: EME Empire State Of Mind Album Launch. Jaguda. 17 June 2013. 22 November 2013.
  9. Web site: BN Exclusive: 2Face, Sasha, Kel, Tiwa Savage, eLDee, Lynxxx, Samklef, Praiz, Don Jazzy & More Party with EME Artistes at their "Empire Mates State of Mind" Album Launch Soiree in Lagos. Bellanaija. 22 November 2013. 20 June 2012.
  10. Web site: Pictures from EME album launch party. DailyPost. 22 November 2013. 18 June 2012.
  11. Web site: EME's All-Star Album 'Empire Mates State of Mind' Debuts Exclusively on Spinlet. American City Business Journals. 18 June 2012. 21 November 2013.
  12. Web site: EME's All-Star Album 'Empire Mates State of Mind' Debuts Exclusively on Spinlet. https://archive.today/20131122174213/http://www.reuters.com/article/2012/06/19/idUS11674+19-Jun-2012+PRN20120619. dead. 22 November 2013. Reuters. 18 June 2012. 21 November 2013.
  13. Web site: Press Release: Spinlet to give away 75,000 copies of EME Records' Empire Mates State of Mind Album. CP Africa. 18 June 2012. 21 November 2013.
  14. Web site: DOWNLOAD: 'Empire Mates State Of Mind' Album by EME on SPINLET. Naijareview. 18 June 2012. 21 November 2013.
  15. Web site: How to Download Empire Mates State of Mind Album On Spinlet. Nigerian Entertainment Today. 19 June 2012. 21 November 2013.
  16. Web site: Get Down Tonight- E.M.E ft Wizkid, Banky W, & Skales . Empire Mates Entertainment . 20 September 2013 . dead . https://web.archive.org/web/20130921054934/http://empirematesentertainment.com/site/releases/get-down-tonight-e-m-e-ft-wizkid-banky-w-skales . 21 September 2013 .
  17. Web site: VIDEO: E.M.E ft. WizKid, Banky W. & Skales – Get Down Tonight. Notjustok. 20 September 2013.
  18. Web site: WATCH: EME premieres Get Down Tonight video featuring Banky W, Skales and Wizkid. YNaija. 20 September 2013.
  19. Web site: VIDEO: E.M.E – Get Down Tonight ft Wizkid, Banky W & Skales. tooxclusive. 20 September 2013.
  20. Web site: Get Down Tonight - E.M.E ft Wizkid, Banky W, & Skales . Empire Mates Entertainment . 21 November 2013 . dead . https://web.archive.org/web/20131203012835/http://empirematesentertainment.com/site/releases/get-down-tonight-e-m-e-ft-wizkid-banky-w-skales . 3 December 2013 .
  21. Web site: Sun Mo Mi- E.M.E ft Banky W, Skales, & Shaydee . Empire Mates Entertainment . 21 November 2013 . dead . https://web.archive.org/web/20131203051838/http://empirematesentertainment.com/site/releases/sun-mo-mi-e-m-e-ft-banky-w-skales-shaydee . 3 December 2013 .
  22. Web site: BN Video Premiere: E.M.E. Presents Niyola – Don't Go There (Don't Delay Me). Bellanaija. 22 November 2013. 21 November 2012.
  23. Web site: Nigerian Entertainment Award announces 2013 nominees. Premium Times Nigeria. 23 November 2013. 31 May 2013.
  24. Web site: Tracklisting Image. https://archive.today/20131122174156/http://ynaija.com/wp-content/uploads/2012/06/EME-all-stars-tracklisting.jpg. dead. 22 November 2013. YNaija. 12 June 2013. 21 November 2013.

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