Daisy London Explained

Daisy London is a British jewellery brand founded in 2009. It has an e-commerce platform and distributor in UK and internationally.

History

Jewellery brand, Daisy London, was founded In 2009 by Ruth Bewsey. Its first advertising campaign featured Cara Delevingne.[1] [2] In 2012, Daisy London became part of the IBB Group[3] of companies.

Daisy London has a network of distributors in the India United Kingdom and Europe and global distributors in America, Asia and South Africa.

Notable designs

Daisy London designs "Chakra bracelets"[4] which have been worn by celebrities such as [5] Sienna Miller, Cara Delevingne,[6] and Kanye West.[7] The collection also includes necklaces, rings, earrings and diamond[8] bracelets. Other collections include Good Karma, Halo and Alpha.[9]

Charity Partnerships

In August 2014, Daisy London worked with Princess Beatrice[10] [11] and Royal National Orthopedic Hospital (RNOH) on creating a charity bracelet[12] [13] to raise awareness for the RNOH where the Princess is a patron.

Other charity actions include donations to the Tumaini Trust and Dress For Success, to benefit the women's charity headed by Mary Portas.

Collaboration with Laura Whitmore

Daisy London collaborated with presenter Laura Whitmore[14] on a collection[15] in October 2015. In June 2016, new summer festival pieces[16] were added to the main Laura Whitmore x Daisy collection.

Notes and References

  1. News: Oh Daisy Daisy!. 2010-06-23. Marie Claire. en-US. 2017-01-13.
  2. Web site: THE face of LFW: Cara Delevingne. 2010-09-23. 2017-01-13.
  3. Web site: Daisy London forms Strategic Partnership with IBB. www.professionaljeweller.com.
  4. News: Daisy Chain. Neel. Julia. British Vogue. en-GB. 2016-12-21.
  5. Web site: Celebrities Love Daisy Chakra Bracelets. www.redcarpet-fashionawards.com.
  6. News: Cara Delevingne's Found Your Cool New Jewellery Haunt Look. 2014-09-10. Look Magazine. en-US. 2016-12-21.
  7. News: Shop The Latest Celebrity Accessory Trend: Chakra Bracelets Look. 2011-01-04. Look Magazine. en-US. 2016-12-21.
  8. Web site: COLLECTION: Daisy London introduces exclusive diamond Chakra bracelets Professional Jeweller. www.professionaljeweller.com. 2016-12-21.
  9. News: Personalised jewellery to invest in now. 2016-12-07. Harper's BAZAAR. 2017-01-13.
  10. News: Princess Eugenie Designs Jewelry Line For Charity. Fashion&Style. 2014-07-02. Fashion & Style. 2016-12-21. https://web.archive.org/web/20161221235023/http://www.fashionnstyle.com/articles/21939/20140702/princess-eugenie-designs-jewelry-line-for-charity.htm. 2016-12-21. dead.
  11. News: Princess Eugenie glows at lifestyle launch. HELLO FASHION. English. 2016-12-21.
  12. News: Charitably Chic! Princess Eugenie Collaborates On Jewelry Line. Us Weekly. 2016-12-21.
  13. News: Princess Eugenie opens her heart with charitable new venture. 2014-07-10. SheKnows. 2016-12-21.
  14. News: Go Inside The Hottest A-List Launch Party Look. 2015-10-29. Look Magazine. en-US. 2017-01-13.
  15. News: Laura Whitmore designs jewellery collection - The Fuss. 2015-11-13. The Fuss. en-GB. 2016-12-21. https://web.archive.org/web/20161221235927/http://www.thefuss.co.uk/laura-whitmore-designs-jewellery-collection/. 2016-12-21. dead.
  16. News: Laura Whitmore's festival-perfect summer jewellery - The Fuss. 2016-06-23. The Fuss. en-GB. 2016-12-21.

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