MailOnline explained

MailOnline should not be confused with Email.

MailOnline
Commercial:Yes
Registration:Optional
Language:English
Owner:Daily Mail and General Trust
Launch Date:2003
Current Status:Active

MailOnline (also known as dailymail.co.uk and dailymail.com outside the UK) is the website of the Daily Mail, a tabloid newspaper in the United Kingdom, and of its sister paper The Mail on Sunday. MailOnline is a division of dmg media, which is owned by Daily Mail and General Trust plc.

Launched in 2003 by the Associated Newspapers’ digital division led by ANM managing director Andy Hart,[1] MailOnline was made into a separately managed site in 2006 under the editorship of Martin Clarke and general management of James Bromley.[2] [3] It is now the most visited English-language newspaper website in the world,[4] with over 11.34m visitors daily in August 2014.[5]

Previously, there was an attempt to call into question the integrity of the website's journalism after NewsGuard's feature which is designed to fight what it describes as fake news, Microsoft Edge warned users against trusting content at the site, asserting that "this website generally fails to maintain basic standards of accuracy and accountability" and "has been forced to pay damages in numerous high-profile cases".[6] This warning has since been removed, and NewsGuard stated that the website "generally maintains basic standards of accuracy and accountability", though it "still failed to gather and present information responsibly".[7]

Reach

The website has an international readership, featuring separate home pages for the UK, US, India and Australia.[8] While the MailOnline maintains the politically conservative editorial stance of the print edition, much of the content featured on the website is produced exclusively for the MailOnline and is not published in the Daily Mail. It is known for its "sidebar of shame",[9] [10] a box listing celebrity misdemeanours. The Financial Times, alluding to a quote by Samuel Johnson, has suggested that "If you are tired of MailOnline, you are tired of Kim Kardashian's life – and most readers are not."[4]

The website reached 199.4 million unique monthly visitors in December 2014,[11] up from 189.52 million in January 2014 and 128.59 million in May 2013,[12] according to the Audit Bureau of Circulations.[13]

Globally, MailOnline is the most visited English-language newspaper website;[4] ComScore gave the site 61.6 million unique desktop computer visitors for January 2014, ahead of The New York Times website, which received 41.97 million visitors in the same month.[14] According to ComScore, MailOnline recorded 100.5 million visitors across desktop computers, smartphones and tablets in that month.[15] In July 2014 it recorded 134 million users.[16]

Almost 70% of its traffic comes from outside the UK, mostly from the United States.[17] The Daily Mail print newspaper has no presence there, but has aggressively targeted the country with its online offering, branded as the "Daily Mail" rather than MailOnline.[4] In January 2014 it paid over £1m to the Charleston Daily Mail for the domain name www.dailymail.com in order to increase its attractiveness to US advertisers.

In January 2014, it was ranked the eighth most-visited news website in Australia, up from tenth in December 2013.[18] Globally the site was forecast to reach £60m in advertising sales in the year to September 2014, up 49%.[19]

£35m has been invested in creating the site.[4] The site has introduced sponsored articles, with a guarantee of 450,000 page views at a cost of £65,000 per article.[4]

Content

MailOnline features a broad mixture of international news, and carries mainly UK-focused coverage of sport, personal finance, travel, celebrity news, science and lifestyle editorial. As of September 2014, it employs 615 people, including 406 editorial staff.[4] These create over 750 articles per day.[4]

A major component of the website is its entertainment news. It is estimated that 25% of the traffic received by the website is purely to access the entertainment and gossip stories.[20] The site publishes statistics about this activity.[21] The house rules state that the monitors usually remove comments they do not agree with or inappropriate content in full,[22] although they do reserve the right to edit comments.[23] The site also does not allow comments on some articles for legal or editorial reasons.[24]

Sourcing

In 2011, the first year of the Online Media awards, MailOnline won for "Best Brand Development."[25]

In March 2012, the Poynter Institute published an article criticising the MailOnline for failing to give proper attribution to the sources of some article content, and often reprinting paragraphs without permission or attribution. The article said that when the MailOnline is called out for stealing content, it will sometime removes the text in question without acknowledging or apologising for the problem.

Martin Clarke, editor of MailOnline, said: "We will soon be introducing features that will allow us to link easily and prominently to other sites when further recognition of source material is needed."[26]

Daily Mail Australia has often been criticised by rival Australian news outlets, including Fairfax Media, News Corp Australia, ABC News, Nine Network, The New Zealand Herald and The Guardian Australia,[27] for rewriting the work of their journalists despite employing 90 editorial staff as of November 2018.[28] The Daily Mail has stated that other news outlets are threatened by their growing popularity and that they attribute their sources.[29]

Controversies

Awards

In March 2014, MailOnline Sports was named Laureus Sports Website of the Year at the 2014 Sports Journalist Association awards.[61]

In December 2013, the MailOnline Android mobile app, Daily MailOnline, was named one of "The Best Apps of 2013" in the UK by the Google Play store.[62]

In 2013, the MailOnline was singled out for a Design Effectiveness Award by the British Design Business Association. Brand42, the British agency that designed the MailOnline, received a Gold and the Grand Prix for the 2008 revamp[63] at the annual Design Business Association's Design Effectiveness Awards. The Grand Prix is the top prize at the awards ceremony and is given to the design project that delivers the greatest commercial benefit.[64]

In 2012, the MailOnline received the chairman's award for Online Media.[65]

In 2012, the Daily Mail and MailOnline won "eight awards, including newspaper of the year, campaign of the year and hat-trick for Craig Brown".

"I'd like to pay the most enormous tribute to all of the journalists on the Daily Mail and MailOnline, our new very successful, equal partner," Dacre said after accepting the newspaper of the year award.[66]

External links

Notes and References

  1. News: Daily Mail finally embraces the internet . 4 June 2022 . The Guardian . 4 December 2003 . Gibson . Owen . 22 January 2022 . https://web.archive.org/web/20220122220038/https://www.theguardian.com/media/2003/dec/04/dailymail.digitalmedia . live .
  2. Web site: How 'Journalism Crack' Conquered the Internet . The Observer . 19 March 2014 . 14 July 2015 . 22 March 2014 . https://web.archive.org/web/20140322011731/http://observer.com/2014/03/mailonline/ . live .
  3. Web site: DMGT, News Int Merge Sales Teams, Bromley To Lead Mail Online. Andrews. Robert. 21 October 2008. gigaom.com. en-US. 21 May 2018. 22 May 2018. https://web.archive.org/web/20180522112255/https://gigaom.com/2008/10/21/419-newspapers-merge-sales-teams-bromley-to-lead-mail-online/. live.
  4. News: MailOnline and the next page for the 'sidebar of shame' . Henry . Mance . 24 September 2014 . Financial Times . 25 December 2014 . https://web.archive.org/web/20150418010133/http://www.ft.com/cms/s/0/cf2e53d2-425e-11e4-a9f4-00144feabdc0.html . 18 April 2015 . dead .
  5. News: Newspaper ABCs: Digital figures for August 2014 . Joel . Fothergill . 19 September 2014 . Media Week . 25 December 2014 . 26 March 2016 . https://web.archive.org/web/20160326171818/http://www.mediaweek.co.uk/article/1313132/newspaper-abcs-digital-figures-august-2014 . live .
  6. News: Don't trust Daily Mail website, Microsoft browser warns users. Jim. Waterson. 23 January 2019. The Guardian. 23 January 2019. 23 January 2019. https://web.archive.org/web/20190123113408/https://www.theguardian.com/media/2019/jan/23/dont-trust-daily-mail-website-microsoft-browser-warns-users. live.
  7. News: Mail Online web browser warning reversed. Fox. Chris. 1 February 2019. BBC News. 19 November 2019. 9 October 2019. https://web.archive.org/web/20191009002056/https://www.bbc.co.uk/news/technology-47088224. live.
  8. News: Mail Online to launch in Australia with Mi9. 31 January 2014. MediaWeek. 26 November 2013. 3 February 2014. https://web.archive.org/web/20140203041427/http://www.mediaweek.co.uk/article/1222686/mail-online-launch-australia-mi9. live.
  9. News: The shocking thing about the Mail Online's sidebar of shame . Andrew . Brown . The Guardian . 24 March 2012 . 12 December 2016 . 9 December 2016 . https://web.archive.org/web/20161209165453/https://www.theguardian.com/commentisfree/2012/mar/24/mail-online-sidebar-of-shame . live .
  10. A new medium seeks old skills . Jemima . Kiss . British Journalism Review . 25 . 3 . 2014 . 33–38 . 10.1177/0956474814550597 . 147462904 . 25 September 2014 . https://web.archive.org/web/20150324155250/http://bjr.org.uk/data/2014/no3_kiss . 24 March 2015 . dead .
  11. https://www.journalism.co.uk/news/abc-mail-online-on-verge-of-reaching-200-million-monthly-visitors-in-december/s2/a563873/ Mail Online on verge of reaching 200 million monthly visitors in December
  12. http://www.pressgazette.co.uk/mail-online-soars-biggest-ever-traffic-total-129m-unique-browsers-worldwide Mail Online soars to biggest ever traffic total with 129m unique browsers worldwide
  13. News: Newspaper ABCs: Digital statistics for January 2014. 24 February 2014. 20 February 2014. 4 March 2014. https://web.archive.org/web/20140304043649/http://www.mediaweek.co.uk/article/1281725/newspaper-abcs-digital-statistics-january-2014. live.
  14. News: MailOnline overtakes Huffington Post to become world's no 2. 18 May 2011. 19 April 2011. MediaWeek. London. Arif. Durrani. 17 February 2022. https://web.archive.org/web/20220217075512/https://www.campaignlive.co.uk/article/mailonline-overtakes-huffington-post-become-worlds-no-2/1066247?src_site=mediaweek. live.
  15. http://www.comscore.com/Insights/Press_Releases/2014/3/comScore_Innovates_to_Deliver_Single_Metric_for_Global_Multi-Platform_Audiences comScore Innovates to Deliver Single Metric for Global Multi-Platform Audiences
  16. Web site: Mail Online records 134m users in July. 5 August 2013. Guardian Online. 12 December 2016. 24 June 2016. https://web.archive.org/web/20160624074811/http://www.theguardian.com/media/2013/aug/05/mail-online-royal-birth. live.
  17. News: Mail Online to switch to .com domain name . Mark . Sweney . The Guardian . 27 January 2014 . 12 December 2016 . 19 November 2016 . https://web.archive.org/web/20161119052429/https://www.theguardian.com/media/2014/jan/27/mail-online-com-domain-name . live .
  18. Web site: News.com.au regains top spot as most read website, Mail Online now in eighth position. mUmBRELLA. 7 April 2014. 8 April 2014. https://web.archive.org/web/20140408211330/http://mumbrella.com.au/news-com-au-regains-top-spot-read-website-mail-online-now-eighth-position-206878. live.
  19. News: DMGT suffers further software headaches . 17 September 2014 . Henry . Mance . Financial Times . 25 September 2014 . 20 September 2014 . https://web.archive.org/web/20140920010808/http://www.ft.com/cms/s/0/8121578c-3e37-11e4-b7fc-00144feabdc0.html . live .
  20. News: James . Robinson . MailOnline: what is the secret of its success? . The Guardian . 15 November 2010 . 23 August 2013 . 2 October 2013 . https://web.archive.org/web/20131002170810/http://www.theguardian.com/media/2010/nov/15/mailonline-daily-mail-website . live .
  21. Web site: MailOnline - Stats Page. 17 November 2013. Daily Mail. 17 November 2013. https://web.archive.org/web/20131117041439/http://www.dailymail.co.uk/stats. live.
  22. News: House rules. MailOnline. 23 February 2011. 19 January 2011. https://web.archive.org/web/20110119031329/http://www.dailymail.co.uk/home/house_rules.html. live.
  23. Web site: Terms and conditions of use. Mail Online. 7 June 2011. Associated Newspapers Limited. 8 November 2015. By submitting any material to Associated, you automatically grant Associated the royalty-free, perpetual, irrevocable, exclusive right and license to use, reproduce, modify, edit, adapt, publish, translate, create derivative works from, distribute, perform and display such material (in whole or part) worldwide and/or to incorporate it in other works in any form, media, or technology now known or later developed for the full term of any rights that may exist in such content. You acknowledge that Associated is not obliged to publish any material submitted by you.. 5 March 2016. https://web.archive.org/web/20160305052156/http://www.dailymail.co.uk/home/article-255767/Terms-conditions-use.html. live.
  24. News: Reader Comments Security. MailOnline. 23 February 2011. 21 July 2008. https://web.archive.org/web/20080721052140/http://www.dailymail.co.uk/news/readerCommentsSecurity.html. live.
  25. http://www.pressgazette.co.uk/node/47357 Online Media Awards 2011
  26. Web site: Editor of Daily Mail's website defends attribution practices in face of growing criticism. poynter.org. 6 January 2013. 31 December 2012. https://web.archive.org/web/20121231011947/http://www.poynter.org/latest-news/regret-the-error/167767/editor-of-daily-mails-website-defends-attribution-policy-in-face-of-growing-crticisim/. live.
  27. Web site: Fury at the Mail. Media Watch. ABC. 5 November 2018. 1 December 2018. 8 November 2020. https://web.archive.org/web/20201108115210/https://www.abc.net.au/mediawatch/episodes/daily-mail/10465244. live.
  28. Web site: Scott Morrison misses family violence event for a Sky News 'housewarming'. The Guardian Australia. Amanda. Meade. 30 November 2018. 1 December 2018. 30 November 2018. https://web.archive.org/web/20181130215120/https://www.theguardian.com/media/2018/nov/30/scott-morrison-misses-family-violence-event-for-a-sky-news-housewarming. live.
  29. Web site: News Corp accuses Daily Mail Australia of plagiarism. The Guardian Australia. Amanda. Meade. 9 June 2014. 1 December 2018. 1 December 2018. https://web.archive.org/web/20181201093114/https://www.theguardian.com/media/2014/jun/09/news-corp-accuses-daily-mail-australia-of-plagiarism. live.
  30. Web site: Is there something in the hair? The tale of a solar cell made with human hair. 15 October 2009. gizmag.com. 17 January 2013. 3 November 2013. https://web.archive.org/web/20131103131019/http://www.gizmag.com/human-hair-solar-cell/13080/. live.
  31. Web site: Nepal inventor creates a solar panel using human hair [Updated]]. 10 September 2009. geek.com. 17 January 2013. 20 May 2012. https://web.archive.org/web/20120520062346/http://www.geek.com/articles/gadgets/nepal-inventor-creates-a-solar-panel-using-human-hair-20090910. dead.
  32. Web site: Nepal Human Hair Solar Panel Hoax. 12 January 2013. 24 February 2013. https://web.archive.org/web/20130224044746/https://sites.google.com/site/edwardcraighyatt/hairsolarpanelnepal. live.
  33. News: Charles Arthur. Daily Mail fooled by fake Steve Jobs tweet on iPhone 4 recall. 28 June 2010. The Guardian. 5 January 2013. 5 November 2013. https://web.archive.org/web/20131105000702/http://www.theguardian.com/media/2010/jun/27/daily-mail-twitter-jobs-iphone-mistake. live.
  34. Web site: Mail gets wrong number on iPhone 4 recall scoop. 28 June 2010. theweek.co.uk. 18 January 2013. 3 November 2013. https://web.archive.org/web/20131103021305/http://www.theweek.co.uk/technology/13667/mail-gets-wrong-number-iphone-4-recall-scoop. live.
  35. Web site: Daily Mail inquiry into 'Knox guilty' blunder. 4 October 2011. PressGazette. 5 January 2013. https://web.archive.org/web/20121220012008/http://www.pressgazette.co.uk/node/47981. 20 December 2012. dead.
  36. Web site: Joel Gunter. Daily Mail criticised over Amanda Knox guilty story. journalism.co.uk. 4 October 2011. 5 January 2013. 28 March 2013. https://web.archive.org/web/20130328182507/http://www.journalism.co.uk/news/daily-mail-criticised-over-amanda-knox-guilty-story-/s2/a546216/. live.
  37. News: Stuart Kemp. Amanda Knox Verdict: Daily Mail's Website Posts Wrong Decision. The Hollywood Reporter. 3 October 2011. 5 January 2013. 10 December 2013. https://web.archive.org/web/20131210115802/http://www.hollywoodreporter.com/news/amanda-knox-verdict-daily-mail-243191. live.
  38. News: Greenslade. Roy. The Guardian on the false Mail Online Amanda Knox verdict. 5 January 2013. The Guardian. 4 October 2011. 11 August 2013. https://web.archive.org/web/20130811193127/http://www.theguardian.com/media/greenslade/2011/oct/04/dailymail-amanda-knox. live.
  39. Web site: Mail Online censured over 'Amanda Knox guilty' story . 9 December 2011 . Press Gazette. 14 January 2013 . https://web.archive.org/web/20130329181520/http://www.pressgazette.co.uk/node/48419 . 29 March 2013 . dead .
  40. Web site: PCC censures Mail Online for Knox verdict report . Rachel McAthy . 12 December 2011 . journalism.co.uk . 14 January 2013 . 3 November 2013 . https://web.archive.org/web/20131103095431/http://www.journalism.co.uk/news/pcc-censures-mail-online-for-knox-verdict-report/s2/a547143/ . live .
  41. Web site: Daily Mail spanked for fabricating Amanda Knox story . Andrew Beaujon . 10 May 2012 . Poynter . 14 January 2013 . 31 December 2012 . https://web.archive.org/web/20121231012750/http://www.poynter.org/latest-news/mediawire/173551/daily-mail-spanked-for-fabricating-amanda-knox-story/ . live .
  42. News: Daily Mail censured for fictional story about Amanda Knox verdict . Roy Greenslade . 9 December 2011 . Greensdale Blog . 14 January 2013 . 1 October 2013 . https://web.archive.org/web/20131001084120/http://www.theguardian.com/media/greenslade/2011/dec/09/pcc-dailymail . live .
  43. Web site: 'Ad Age' Denies It Named Rihanna's Armani Ad 'Sexiest of the Year'. 4 January 2012. Advertising Age. 12 January 2013. https://web.archive.org/web/20131104042736/http://abcnewsradioonline.com/music-news/2012/1/4/ad-age-denies-it-named-rihannas-armani-ad-sexiest-of-the-yea.html. 4 November 2013. dead.
  44. News: Sexiest Ads Of 2011 List Includes Rihanna, Miranda Kerr, Models In Skivvies (PHOTOS). 3 January 2012. Huffington Post. 18 January 2013. Jessica. Misener. 21 June 2012. https://web.archive.org/web/20120621235638/http://www.huffingtonpost.com/2011/12/29/sexiest-ads-of-2011-rihanna_n_1174148.html?. live.
  45. Web site: British news outlets 'fabricated' quotes to support anti-gaming story. 30 January 2012. BeefJack. 12 January 2013. https://web.archive.org/web/20130413093011/http://beefjack.com/news/daily-mail-fabricates-quotes-to-spin-anti-gaming-story/. 13 April 2013. dead.
  46. Web site: Eric. Tennant. Story of vengeful jilted dentist was too good to be true. MSNBC. 8 May 2012. 5 January 2013. 16 February 2013. https://web.archive.org/web/20130216132438/http://worldnews.nbcnews.com/_news/2012/05/08/11601378-story-of-vengeful-jilted-dentist-was-too-good-to-be-true?. live.
  47. News: Jonathan Lemire. Sweet revenge: Dentist pulls ALL of ex-boyfriend's teeth out after getting dumped. Daily News. New York. 28 April 2012. 5 January 2013. 3 June 2013. https://web.archive.org/web/20130603131144/http://www.nydailynews.com/news/world/sweet-revenge-dentist-pulls-ex-boyfriend-teeth-dumped-article-1.1069114. live.
  48. News: Vengeful Polish dentist story reported to be a hoax. 30 April 2012. Fox News Channel. 5 January 2013. 10 September 2012. https://web.archive.org/web/20120910232354/http://www.foxnews.com/health/2012/04/30/ultimate-revenge-recently-dumped-dentist-removes-all-her-exs-teeth/. live.
  49. Web site: Ahead of elections, Egypt's state propaganda machine rolls on. 30 April 2012. The Christian Science Monitor. 20 January 2013. 2 January 2013. https://web.archive.org/web/20130102202215/http://www.csmonitor.com/World/Backchannels/2012/0430/Ahead-of-elections-Egypt-s-state-propaganda-machine-rolls-on. live.
  50. News: Nicolas Cage receives damages and apology over online story. 2 October 2012. BBC News. 18 January 2013. 25 January 2013. https://web.archive.org/web/20130125092950/http://www.bbc.co.uk/news/uk-northern-ireland-19803213. live.
  51. News: George Clooney: A correction and an apology. 9 July 2014. Mail Online. 9 July 2014. 10 July 2014. https://web.archive.org/web/20140710131213/http://www.dailymail.co.uk/home/article-2686658/George-Clooney-A-correction-apology.html. live.
  52. News: George Clooney rejects Daily Mail apology, calling it 'worst kind of tabloid' . Roy . Greenslade . The Guardian . 11 July 2014 . 12 December 2016 . 11 March 2017 . https://web.archive.org/web/20170311225708/https://www.theguardian.com/media/2014/jul/11/george-clooney-rejects-daily-mail-apology . live .
  53. News: What it's like to fall victim to the Mail Onlines aggregation machine . Martin Fletcher . Martin Fletcher . . 29 April 2016 . 30 April 2016 . 7 May 2019 . https://web.archive.org/web/20190507070514/https://www.newstatesman.com/politics/media/2016/04/what-it-s-fall-victim-mail-online-s-aggregation-machine . live .
  54. News: 7 times Meghan Markle has been at odds with the UK media. Olivia Petter. 8 March 2021. The Independent. 9 March 2021. 6 March 2021. https://web.archive.org/web/20210306183245/https://www.independent.co.uk/life-style/royal-family/meghan-markle-media-bullying-uk-press-b1811760.html. live.
  55. News: Jackson. Jasper. Wikipedia bans Daily Mail as 'unreliable' source. 8 February 2017. The Guardian. 17 January 2020. 8 February 2017. https://archive.today/20170208211856/https://www.theguardian.com/technology/2017/feb/08/wikipedia-bans-daily-mail-as-unreliable-source-for-website. live.
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  60. News: Waterson . Jim . editor . Jim Waterson Media . MailOnline suspends Dan Wootton as allegations investigated . 3 August 2023 . The Guardian . 3 August 2023 . 3 August 2023 . https://web.archive.org/web/20230803182225/https://www.theguardian.com/uk-news/2023/aug/03/mailonline-suspends-dan-wootton-as-allegations-investigated . live .
  61. http://www.dailymail.co.uk/sport/article-2588402/MailOnline-named-Website-Year-Sports-Journalism-Awards-ceremony.html Daily Mail named Sports Website and Newspaper of the Year as Sportsmail picks up four gongs at SJA awards in London
  62. http://www.dailymail.co.uk/news/article-2533745/MailOnline-named-one-10-best-Android-Apps-Britain-Google.html MailOnline named one of the top 10 best Android Apps in Britain by Google
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  65. http://www.thedrum.com/news/2012/06/22/hot-press-winners-shots-online-media-awards Hot off the press: Winners shots from the Online Media Awards
  66. https://www.theguardian.com/media/2012/mar/21/press-awards-winners Press Awards: Daily Mail leads winners